Adgroup - narrowing down keywords

Hello Adwords exerts,

Fairly new to Adwords, have only two campaigns running, with 4 ad groups each.

My question is, after giving the campaigns some time to run, I have noticed that specific keywords within each ad group do much better than others. So, as an example, if I have 2 keywords in a specific ad group that has a CTR of say 5%, and the other 4 only have .8%, 1%, or whatever, should I lock down on the two and continue running the adgroup using only the high performing keyword? The way I look at it, why continue to run (and pay for) with the keywords that have a poor CTR.

I hope this makes sense, and I hope someone can shed some light on this.

Thanks!

poor ctr keyword could also turn into one that converts for you, track and see, as far as tracking, google alyltics or other tracking software like xtreme conversions.

you really don't know until you track and see a conversion do you? who knows your lowest performing keyword could be your money maker.

Take the two kws that are performing well and put them into their own adgroup. Let the other two kws run in the old adgroup alone.

Google likes this for some reason.

Thanks for the tips.

It's also interesting regarding the different view points on gravity, etc. when marketing CB products. Just trying to get into a rhythm with Adwords. I can only imagine how much easier it was to rake in the cash with Adwords a few years ago....

i never touch CB, everyone book on adwords beginners, adwords intermediate, adwords expert, adwords super secrets points to CB as the place to start.

I know that moving the keywords with the good CTR to their own adgroups will help them perform better. However, if your low CTR keywords are the ones that are converting, by keeping the high CTR keywords in the adgroup, they help boost the Adgroup QS, effectively pulling up the QS and positions of the low CTR keywords

Lanx said:

i never touch CB, everyone book on adwords beginners, adwords intermediate, adwords expert, adwords super secrets points to CB as the place to start.

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I prefer CPA for PPC it's easier to find an offer without a ton of competition.