Adding side hustle to resume

Im looking for advice on adding my side hustle marketing skills to my current resume.
Id like to start applying to local marketing jobs as that is more of a passion then my IT job. Question is my side hustle business has a lot of reviews and looks bigger then what I actually am. So im afraid to actually list it

Should I shy away from mentioning my business name and just incorporate these skills as a freelancer?

Any advice I would appreciate

i just feel like you should go for what makes you happy and comfortable and its actually not a bad idea to add your side hustle because work is work and no knowledge is wasted