Adcenter Keywords Strategy – High Bid Few vs Low Bid Many

I’d say start with more keywords at lower bids! You’ll get more traffic to test, then can fine-tune as you see what works best.

Pika Ninja said:

Wondering what’s better in Adcenter – 10–15 keywords at higher CPC, or 100+ keywords at lower CPC? Traffic is way lower than Adwords, so thinking adding more might help, but can’t afford $1 per keyword. Anyone tried this? How many keywords do you usually target?

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Honestly, I usually go for fewer keywords with higher bid, like 10–20, coz traffic is low and you want better chance to show. If you do 100+ low bid, most time nothing happens and waste money. But depends on your niche, sometimes mix works. I keep it simple and watch which ones actually get clicks.

i found that using 150-250 longtails on Bing yields the best ROI when paired with a core set of 10-15 high-bid keywords. This approach allows for broad coverage while minimizing waste on irrelevant traffic. One campaign I ran last year with this setup resulted in a 32% increase in conversions within 6 weeks, with the top 5 longtails accounting for 60% of the total clicks. By closely monitoring close variants and regularly pruning underperforming keywords, it's possible to maintain a high level of campaign efficiency.

Pika Ninja said:

Wondering what’s better in Adcenter – 10–15 keywords at higher CPC, or 100+ keywords at lower CPC? Traffic is way lower than Adwords, so thinking adding more might help, but can’t afford $1 per keyword. Anyone tried this? How many keywords do you usually target?

Click to expand...

i tested both and tbh low bid many keywords works better on bing… traffic already low so if u go only 10–15 high bid keywords u wont get much volume, better add 50–100+ long tail keywords with lower cpc and let it run… some keywords will pick up cheap clicks and convert… just keep tracking and pause bad ones… dont need $1 bid on all, start low and slowly increase only on keywords giving results.

Fewer high intent keywords at decent bid beats spraying 100 low bid ones on Bing, traffic is already low so wasting it on broad irrelevant terms hurts more, start with 15-20 tight keywords and scale from there.

I’d go with a mixed setup tbh. Keep a small group of high intent keywords with decent bids, then throw in a bunch of cheap longtails for extra traffic. Bing volume is low already, so going too narrow can kill impressions fast.

ChillBuddy said:

I’d say start with more keywords at lower bids! You’ll get more traffic to test, then can fine-tune as you see what works best.

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That approach can work, but i've also seen smaller keyword list real winner faster. too many keywords at the start sometimes spread the data too thin.