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Ad with 3/10 ranking getting 8% ctr

Discussion in 'Adwords' started by Santh, Oct 31, 2013.

  1. Santh

    Santh Newbie

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    Anyone know the magic behind adwords ranking system and why it says expected click through rate below average? 8% is not bad in my book.
     
  2. InboundDan

    InboundDan Newbie

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    Occupation:
    Pay Per Click Marketing
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    UK
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    Quality score is based on several factors:

    • Display URL's previous CTR
    • Account history - CTR of all ads and keywords
    • Keyword expected CTR
    • Landing page quality
    • Ad relevance to keyword
    • Keyword relevance to search terms
    • Geographical performance in regions you target
    • Site specific / device performance

    So while yes, 8% is a good CTR, as you can see there are many other factors involved that you might need to explore.
     
  3. Paper-Boy

    Paper-Boy Elite Member

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    It could be that your competitors are doing 13% + which is why they think your ctr is below average.

    Just my 2cents.
     
  4. kikker23

    kikker23 Newbie

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    I agree. I also think it depends on the avarage ctr of the competition.
     
  5. wtgabc

    wtgabc Junior Member

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    what's your ad position ? maybe it's time to spy on your competition as well.