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Ad is on #1 but not getting clicks :(

Discussion in 'Pay Per Click' started by prashant07, Nov 16, 2016.

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  1. prashant07

    prashant07 Newbie

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    hi i am running a ppc campaign for USA my ad is showing on Google #1 but i am not getting any click in GA, what could be the issue? Please Help!!!!!!!!!
     
  2. extreme90

    extreme90 Jr. VIP Jr. VIP

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    Depends on the search keyword, target location, bidding devices and your estimated daily budget..
     
  3. prashant07

    prashant07 Newbie

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    have checked all filters & GA code everythign is fine, I am targeting usa, my ad is already showing on Google #1 or #2 on many high search volume KWs...
     
  4. extreme90

    extreme90 Jr. VIP Jr. VIP

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    Change your ad, ad something attractive or catchy or hire a professional who can do the job. :)
     
  5. Matty82

    Matty82 Registered Member

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    Try rewording the ad.. Ad low price ie.$29.99 or Most Trusted, etc.. Depends on the ad and keyword but sometimes it's just catchy wording that grabs attention.
     
  6. vernando

    vernando Newbie

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    I think editing the adtext will help. Good luck.
     
  7. zahnspange

    zahnspange Newbie

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    Sounds like your ad text isnt popping.

    There are a lot of things that could be happening.

    You have to think of PPC as pay per conversation.

    The sales process is like this.


    Car breaks down
    Car gets towed
    Conversation with spouse about new car.
    Looks online for cars with preferred attributes (safety, speed, appearance, etc)
    Asks friends what they drive
    Finds local dealership
    Decides to drive by
    Looks at the cars
    Conversation with spouse about pricing
    Looks online for specific reviews
    Talks to sales person
    Talks to finance manager
    Drives home new car






    with PPC you are going to put your content in someones face at once of these points of dialog. Make sure that you message matches what they are searching for.

    If they are searching for "Mustang Reviews" then you may no do well with "Get a Mustang financed today" You may perform better with "See how Mustangs perform"
    If they are searching for "Mustang dealerships" then you may not do well with the "Get a Mustang financed today" You may perform better with "Test Drive a Mustang"

    Because each search has a different intent, you need to see the entire sales process and line the messages up.
     
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  8. neu009

    neu009 Senior Member

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    - Target geo?
    - Check impression share lost (budget/rank) and avg position to see if its not just #1 during the time you check (dayparting may be interesting as well)

    And then of course what has been said, ad copy ... you bidding on "tires" but you ad says buy pants?
     
  9. MikeWorld1

    MikeWorld1 Registered Member

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    The ad is not compatible enough with the keyword, if it was you would have got a lot of clicks.
     
  10. Vik Pathania

    Vik Pathania Regular Member

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    Hope this will help:


    There are few reasons and factors that should be considered:

    1) There is a delay of approximately 3-4 hours until statistics get updated. From time to time the system even has longer delays (or shorter). If you are still within this time frame it may be an idea to wait a bit longer.

    2) You may be getting high impressions because you are targeting Google Display Network, which has the tendency to build the impressions first and then later you start accruing clicks.

    3) This may also be the case if you are bidding on broad match and the search query isn't really as relevant as other ads. Your ads maybe too generic and does not capture interest competitively.

    4) 3) Your ads may need improving for relevancy and a competitive Call to Action. You need to make this more compelling and assess the other advertisers. What makes your product, services or offering stand out? What is its Unique Selling Proposition?

    5) You have too many Irrelevant Keywords & Not specifically targeted to what your ad promises.

    6) Your Ads already includes your Phone Number


    There are no exact solutions to this as you may be receiving impressions but no clicks for many reasons. So, you need to test many different things.

    I hope this is a good starting point and you may soon see clicks and conversions
     
  11. Jonnyg13

    Jonnyg13 Registered Member

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    How many impressions has your ad received? Assuming its bad ad copy and not just a problem setting up your ad you could try a tool like ispionage to get some ad ideas from your competition.
     
  12. PhotoshopDesign

    PhotoshopDesign Junior Member

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    Usually its down to ad relevancy. If people aren't clicking on your ad, and there are plenty of impressions, its because your ad isn't what they are looking for, or interesting enough. Check what the competition puts in their ads, and mimic it, see if that makes a difference.