Ad extensions impect?

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Hey guys, I have been testing out different combination of sitelinks and callouts on my campaigns, but i am honestly struggling to figure out which ones actually improve CTR versus the ones that just take up space. Do you guys bother setting up every single extension type, or do you stich to just a couple of specific ones that actually move the needle?
 
Sitelinks are more useful when they take people to pages they actually want to visit, like pricing, reviews, or product details.
 
More extensions do not always mean better results. Test a few relevant ones first and add others if needed.
 
Sitelinks should give people a clear next step. If two links lead to almost the same content, one may not add much value.
 
Don't waste time filling out every single asset type. Sitelinks with two full description lines and structured snippets carry the most weight for ad rank and visual space, while everything else just clutters your ad fill out the core 3-4 properly and replace anything marked 'low' in your asset performance report.
 
Hey guys, I have been testing out different combination of sitelinks and callouts on my campaigns, but i am honestly struggling to figure out which ones actually improve CTR versus the ones that just take up space. Do you guys bother setting up every single extension type, or do you stich to just a couple of specific ones that actually move the needle?
You dont need to use every extension just for the sake of it. Start with sitelinks, callouts and structured snippets, then keep the ones that actually help.
 
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