Account Structure For Bidding on Competitor Terms

Hi,

We are looking to expand my Adwords account as currently we just bid on brand terms. Other than generics I am looking at introducing competitor terms. Any advice on the best way of doing this?

Should I split the each competitor into indivdual campaigns or just ad groups ?

Ben

Individual campaigns for less costs.

Personally, I would create a Campaign called "Competitor Keywords". From there, I would divide them up into different adgroups. In my opinion, this method is easier to manage and well organized.

Having individual campaigns for each competitor will not make a difference into cost. What matters is the way you set up your adgroups and ads. I would create individual campaigns only, if you are going to be targeting different locations or running them at different times of the day.

+1 what Disloyal said. I also usually put competitors in one campaign and then one ad group per competitor. Just take care not to use their branded names in your ad copy.