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Account Structure For Bidding on Competitor Terms

Discussion in 'Adwords' started by benmoz, Aug 1, 2014.

  1. benmoz

    benmoz Newbie

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    Hi,

    We are looking to expand my Adwords account as currently we just bid on brand terms. Other than generics I am looking at introducing competitor terms. Any advice on the best way of doing this?

    Should I split the each competitor into indivdual campaigns or just ad groups ?

    Ben
     
  2. lord1027

    lord1027 Elite Member

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    Individual campaigns for less costs.
     
  3. Disloyal

    Disloyal Jr. VIP Jr. VIP Premium Member

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    Personally, I would create a Campaign called "Competitor Keywords". From there, I would divide them up into different adgroups. In my opinion, this method is easier to manage and well organized.

    Having individual campaigns for each competitor will not make a difference into cost. What matters is the way you set up your adgroups and ads. I would create individual campaigns only, if you are going to be targeting different locations or running them at different times of the day.
     
  4. johnconnor

    johnconnor Regular Member

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    +1 what Disloyal said. I also usually put competitors in one campaign and then one ad group per competitor. Just take care not to use their branded names in your ad copy.