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- Apr 22, 2024
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How to Warm Up an Ad Account by Setting Up a "Natural Campaign" on Facebook
Warming up an ad account using a "natural campaign" (camp thiên nhiên) is a strategy to make a new or backup ad account appear natural, reducing the risk of restrictions, bans, or checkpoints. Here’s how to do it:1. Understanding Natural Campaigns
A natural campaign involves running ads slowly and in a way that mimics real advertisers’ behavior, instead of suddenly launching high-budget or aggressive sales campaigns.➡ Goal: Build trust for the ad account and avoid being flagged by Facebook’s automated review system.
2. Preparation Phase (Before Running Ads)
Simulating Natural User Behavior
- Create a Facebook account at least 7-14 days before running ads.
- Engage naturally: Add friends, like posts, watch videos, send messages, post content, and join groups.
- Add a valid payment method: Use a verified international credit/debit card (Visa/Mastercard) or a PayPal account with transaction history.
- Avoid logging in from multiple IPs or switching devices frequently.
3. Setting Up a Natural Campaign
Phase 1: Running a Warm-Up Campaign (3-7 Days)
Goal: Run light ads that don’t appear overly commercial.Campaign Setup
- Objective: Choose Engagement or Traffic.
- Budget: Start with $2 - $5 per day.
- Ad Content:
- Avoid direct sales language.
- Focus on sharing knowledge, entertainment, or news.
- You can boost a non-commercial post on your Fanpage (e.g., viral videos, lifestyle content, tips, etc.).
- Target Audience:
- Broad audience or general interests (sports, music, travel).
- Duration: Let the campaign run for at least 3-7 days without major changes.
- Avoid sudden budget increases.
- Do not pause ads too early (Facebook may flag this behavior as suspicious).
Phase 2: Running a Low-Key Conversion Campaign (5-7 Days)
Goal: Familiarize the ad account with conversion-based actions.Campaign Setup
- Objective: Choose Messages or Low-Intent Conversions (e.g., "Add to Cart" or "View Content").
- Budget: Increase slightly to $5 - $10 per day.
- Ad Content:
- Keep it soft-sell (focus on engagement rather than direct sales).
- Example: Customer reviews, testimonials, or educational content.
- Targeting:
- Broad but relevant audience.
- Or Lookalike Audience from previous engagement campaigns.
- Keep your Facebook account active with normal behavior.
- Avoid aggressive scaling too early.
- If you notice checkpoints or restrictions, slow down your activity.
Phase 3: Launching Sales Ads (After Successful Warm-Up)
Goal: Start running actual sales ads once the ad account is trusted.Campaign Setup
- Objective: Choose Messages or Conversions for direct sales.
- Budget: Increase gradually (by 20-30% per day).
- Ad Content: Now you can start running direct response ads but still avoid violating Facebook’s ad policies.
- If you notice account restrictions or increasing ad costs, slow down and continue running some natural campaigns in parallel.
4. Summary & Common Mistakes to Avoid
What to do:What type of product are you looking to advertise? I can provide specific advice on how to optimize your campaign!