I had this idea and i am not sure if its viable but here is what i had in mind. So what IF.. Step 1: Create a general navigation page with subjects listed to it (hyperlinking to another page within the website). It's kind of a grey zone, but technically you are not pulling traffic to the adsense pages but to the main navigation page. They go to your adsense page from there on their own, without encouraging them or forcing them by a popup etc. So to finalize my theory.. Imagine you buy low cpc Bing Ads related to the "law" keyword. People end up on your navigation page.. then they go to your adsense page. Its like a funnel. Do you guys think this could work? PS. also does CPC still matter at adsense? I mean if you have a high CPC subject on as content.. do clicks at that adsense page still payout more?