About to start a campaign and need help.

So I'm about to run a google ad campaign for a local general contractor. We're going to be focusing on concrete driveways. My gameplan was to do some keyword research, competitor research for copy, and build a survey page for higher lead quality because his website isn't the greatest. Any tips or feedback on that strategy?

Mjinnn said:

a google ad campaign for a local general contractor

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First thing to consider, is that NOWADAYS, if you will run to attempt to run a Google Ads campaign for a local service provider, such a campaign will trigger Google Ads algorithms to pause such a campaign and ask you for ID, business docs (business registration, etc). As a 3rd party advertiser to a local service provider, you may face a challenge there.
Do see https://ads.google.com/local-services-ads/, in which the advertiser pays by the lead instead of the click, meaning you're only charged when a prospective customer contacts you via the ad. But in Google Local Service Ads ALSO, (NOWADAYS) if you will run to attempt to run a Google Local Service Ads campaign for a local service provider, such a campaign will trigger Google Local Service Ads algorithms to pause such a campaign and ask you for ID, business docs (business registration, etc). As a 3rd party advertiser (in Google Local Service Ads as well) to a local service provider, you may face a challenge there.

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