A strange website

Hello,

I have found a website that scores quite high in Google for a number of keywords. But when you open the website you get a kind of "Allow wall". No idea what to call that. This wall seems to be on another domain name. I can't click on anything else.

I then looked through Archive.org and there it seems to be a relatively normal blog website. Do you have any idea what the idea behind this "wall" is?

nieuwblogg.com

archive:
https://web.archive.org/web/20220318161730/https://nieuwblogg.com/
Do you guys understand the idea behind this website?

The site is redirecting you to a push ads provider; they want you to click on allow so they can send you native ads. It's a pretty shotgun type of approach.