I don't really do offline marketing, however I was browsing Neil Patel's blog and I found something that might be of interest to those of you that do. I read it myself, and while the majority of it is common sense, there's still a couple of "oh, that's a good idea" ideas. For those of you who don't know who Neil Patel is; - Used to run an SEO company called ACSSEO to the tune of apparently $1.7 million. Regardless of how much he made, it was still enough for him to be considered enough of an authority to sit on a panel for SEO at a Microsoft event back in the day. - Now the owner of CrazyEgg and KissMetrics, two quite well known web analytics platforms. - Has been an SEO consultant for companies such as Amazon, Viacom, Ebay, Dell, TechCrunch and the I Can Had Cheezburger network. I've taken the blog post and re-posted it as a Google Doc so as to a) not try and push people directly to his blog b) so that you can easily download the document to DOC, PDF, ODF and other formats. Here's the link: https://docs.google.com/document/d/1xU3kXbkt1WTvH_S5G9xEEXiH9D9pyK7I8Vcg-Ak41nA/edit I hope ya'll get some use value out of it.