Say you had a keyword which was the reverse of an actual phrase.. For example: Instead of Wheel Barrow.. It was Barrow Wheel. Or, instead of chocolate cake, cake chocolate. The Stats for the concerned keyword are as follows: For the 'reverse phrase': Advertiser Competition - 70-75% Local Search Volume: December: 4 Million Global Monthly Search Volume: 68 Million For the 'actual phrase': Advertiser Competition - 100% Local Search Volume: December: 4 Million Global Monthly Search Volume: 68 Million Three Questions: Is it worth trying to rank for the reverse of the phrase? If you do happen to rank well for the reverse of the phrase, will you consequently rank well for the actual phrase? Considering the 'reverse phrase', a local December search volume of 4 million and 70% competition.. what would it take to rank well considering the massive search volume?