A 'Reverse Phrase' Keyword With High Search Volume

Say you had a keyword which was the reverse of an actual phrase..

For example: Instead of Wheel Barrow.. It was Barrow Wheel.
Or, instead of chocolate cake, cake chocolate.

The Stats for the concerned keyword are as follows:

For the 'reverse phrase':
Advertiser Competition - 70-75%
Local Search Volume: December: 4 Million
Global Monthly Search Volume: 68 Million

For the 'actual phrase':
Advertiser Competition - 100%
Local Search Volume: December: 4 Million
Global Monthly Search Volume: 68 Million

Three Questions:

Is it worth trying to rank for the reverse of the phrase?

If you do happen to rank well for the reverse of the phrase, will you consequently rank well for the actual phrase?

Considering the 'reverse phrase', a local December search volume of 4 million and 70% competition.. what would it take to rank well considering the massive search volume?

darkAsPitch said:

Are you sure the reverse phrase is actually even searched? Many keyword directories jumble their searches for the very reason to screw you up.

Click to expand...

When I search for the 'reverse phrase' the search results are similar to that of the 'actual phrase'. There are 3 sites which rank top under both terms.

The main difference is that for the reverse phrase there are 184,000,000 results, and the actual phrase 376,000,000.

& when searching for the reverse phrase, the actual phrase is highlighted in the initial search.

I'm really unsure about this :S

I Would Love To Know The Conclusion To This.

I Recently Wondered About This Myself.


Jonny.