A question on facebook ppc

So I am trying to target audience that has liked for example the page "second hand cars" which has 2000 likes. But it doesn't show second hand cars when I typed that in precise interest. It only showed second hand goods, used good etc...

Is it because the page had too little likes?

Well, Facebook isn't too clear about what shows up and what doesn't on the precise interests when targeting. It isn't like every page and topic is there for you to choose from.

You can target "used cars" which is closely related to it, but if you wanted to target a specific page you need to be an admin of it and use advanced connections, it's not likes and interests at all.

Jdstudio,

You could try targeting precise interests instead of broad ones. Also, you may find that the category the "second hand cars" page is listed in may not be the most descriptive or accurate label for that particular interest. For instance the admin of the page could have chosen the best available category (whatever was closest to the interest) when they set up the page. In other words there may not be a category for second hand cars however take a look at what category that page is listed under and maybe you can target people using that.

Maybe you can find more info here,

http://www.facebook.com/help/163512617059043/

Best,

Shawn