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A practical question for KW research experts here- What does this screenshot say?

Discussion in 'White Hat SEO' started by somedevil, Dec 18, 2014.

  1. somedevil

    somedevil Jr. VIP Jr. VIP

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    Finally convinced that tens of hours spent doing in-depth manual KW competition analysis are worth it, I set about on this task only to realize that I don't feel confident in reaching any sort of conclusion at all. It definitely seems a lot more achievable when someone else talks about it. Nonetheless i shall not give up.

    Here are the stats from SEO Quake and MOZ for a KW that has around 1k searches a month.

    [​IMG]


    1. Would you say it's a low-competition KW?
    2. The first two links are only ranking coz of DA, since there are no BL to the page or any PA. Right ?
    3. Is the 3rd result above the 4th one only coz of a higher PA? Since the latter def has more BLs and DA?
    4. The bottom two have good PA/DA but no BLs. Is this why they are bottom?

    I am trying to gain a 'feel' for how to judge competition via effective reading of these stats. Is there something else i should be reading here?

    Thanks for your help folks.
     
  2. xjapan

    xjapan Power Member

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    There's something not shown like CTR and user engagement, am i right to say that? Its part of the ranking factor we are not able to see
     
  3. Zwielicht

    Zwielicht Moderator Staff Member Moderator Jr. VIP

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    From what I can see here it, looks like you might be able to compete for it assuming you feel your website is more competitive than the weakest website on the first page, although I would need more information to determine this. A few other things you should look for include:

    • Are there any popular websites in the SERPs?
    • Are there any exact-match domains?
    • Are any of the websites targeting the exact keyword?
    • Are there any image, video, news, or Google Maps results in the SERPs (I almost always avoid these keywords).
     
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  4. DiscoDax

    DiscoDax Registered Member

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    If the serps aren't only filled with e-commerce sites for this KW I'd say go for it! But I never jump in before checking top 10 competitors in ahrefs and/or majestic
     
  5. somedevil

    somedevil Jr. VIP Jr. VIP

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    I am guessing you determine that by studying the on-page SEO of the site?
     
  6. somedevil

    somedevil Jr. VIP Jr. VIP

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    What if a Serp has Ebay/Amazon etc on top?
     
  7. Zwielicht

    Zwielicht Moderator Staff Member Moderator Jr. VIP

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    An even easier way to check is to see if the keyword appears in the meta description snippet underneath the title in each result. If you see that the exact keyword (meaning no variations) is being targeted by every website that appears, this means (in my experience) you may have a more difficult time ranking that keyword.
     
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  8. somedevil

    somedevil Jr. VIP Jr. VIP

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    This is great. I never thought about this. I think combine this with On page SEO and we can get a fair idea of whether the competition is targeting a particular KW.

    Then perhaps it's suffice to say that this analysis when combined with data analysis of SEOQuake stats/MOZ, is the ultimate indicator of competition? Am i right?

    And perhaps to double check it we could run it through LTP and check KC. Since we have already done the manual work beforehand.
     
  9. Zwielicht

    Zwielicht Moderator Staff Member Moderator Jr. VIP

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    When I find a keyword that I really want to rank for, I run an analysis on all of the pages that appear on the first page. I'll check their backlinks, Moz stats, TF, CF, keyword density, keyword type, website popularity, social signals, and more just to see if I can compete for that keyword. If I think I can, then I optimise one of my pages for that keyword. I did all of this fairly recently for a good keyword I found and now I'm ranking in position 8 for that keyword. In fact, I could've ranked higher if it weren't for the fact that half of the websites that are outranking me are also targeting that keyword, but my domain and website are also only a year old (the actual content is even newer) and doesn't have the most impressive stats.
     
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    Last edited: Dec 18, 2014
  10. somedevil

    somedevil Jr. VIP Jr. VIP

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    Now in theory it makes perfect sense to me. However i struggle with the confident decision making. The ability to take a final call after analyzing..... I am guessing this 'instinct' will come with time.

    Surprisingly there's not enough good content on this around the Internet.
     
  11. Zwielicht

    Zwielicht Moderator Staff Member Moderator Jr. VIP

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    I know what you mean. Despite there being many Internet-marketing websites, many of them have failed to create detailed articles about this stuff (or the articles they do have are vague and outdated).

    Even if you notice that you aren't ranking for a keyword because you made the wrong decision, you can always go back and either target a variation of that keyword or create a new article. At least, that's what I do.
     
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  12. DiscoDax

    DiscoDax Registered Member

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    Like i said.. if it's only e-commerce sites i would stay away from it. But if it's like 50/50 niche and ecommerce site you've got good proof that niche sites can rank for this keyword.
     
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  13. Techxan

    Techxan Elite Member

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    The final call is yours because people go about ranking websites differently. The question is not "is this competitive keyword". The question is "is this a keyword you can rank".

    Time and upward pressure will rank anything.

    The only way to learn this is to try. You might be pleasantly surprised.
     
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    Last edited: Dec 19, 2014
  14. somedevil

    somedevil Jr. VIP Jr. VIP

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    You are right.

    My main tool is content combined with manual web 2.0/ small PBN. I see a lot of people here ranking websites using all sorts of fancy tools. Perhaps that's why it makes me wonder if i can rank for KWs on my own without spending on comment blasts, 100s of automated web 2.0. GSA sers etc.

    For now I am just trying to read into these stats + analyze on body attributes of the competition manually to fish out 'easily rankable' KWs.
     
  15. Techxan

    Techxan Elite Member

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    You can analyze til the cows come home, build the damn thing.

    Not every site is a home run, but they all teach you something.
     
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  16. somedevil

    somedevil Jr. VIP Jr. VIP

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    Yes that's what I think too now:) Clearly, there's no ending to Analysis.
     
  17. FutureProofSeo

    FutureProofSeo Senior Member

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    Is it a long tail keyword or a more general term?

    If it's general are the competitors targeting it exact match in the title?

    If it's long tail, are the pages ranking targeting the long tail or the general topic?
     
  18. lowfeelingz

    lowfeelingz Newbie

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    Although it would appear to be an easy keyword, I do not really feel tools and plugins are a sure fire way of identifying the competitiveness of a keyword.
     
  19. somedevil

    somedevil Jr. VIP Jr. VIP

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    It's a 2 word KW. Not a long tail.

    Nope. No one is and since yesterday i have learnt that its a good thing.

    Pages are ranking for the general topic.