1. This site uses cookies. By continuing to use this site, you are agreeing to our use of cookies. Learn More.

A Powerful Copywriting Exercise & My PayPal Earnings Screenshot

Discussion in 'Copywriting & Sales Persuasion' started by StarWorks, Oct 26, 2012.

  1. StarWorks

    StarWorks Newbie

    Joined:
    Aug 19, 2012
    Messages:
    24
    Likes Received:
    26
    Occupation:
    Copywriter
    Location:
    Professional Copywriter
    For all of you aspiring copywriters out there, let me give you a few tips that will undoubtedly improve your skill-set. When you go out to the store, it could be for clothing, food, home supplies, or anything for that matter, before you purchase your item(s), ask yourself this:

    "Why did I select this brand over its' competition?"

    Honestly, describe exactly why you decided to go for one brand over another. Is the product you picked objectively superior to the other brand? If you think so, can you prove it? Probably not. What you'll find most of the time is that you will often select products based not solely on price or objective superiority, but you'll select products based upon some emotionally based preconceived notions.

    Let me give you a personal example about automobile gasoline. In my area, the Arco gas station is typically the cheapest brand and I'll fill up there; however, when Shell or Chevron happens to be about the same price as Arco, I'll opt to fill up at Shell/Chevron over Arco.

    Why in the world do I do this? Well, I don't know much about gasoline, so in point of fact, I don't have any real idea whether Shell/Chevron is better or worse than Arco. What I do have; however, is an emotionally based preconceived notion engendered through various and sundry advertisements. Chevron's narrative "Chevron with Techron" and Shell's "care for your car" rhetoric frames their product, through tacit implication, in such a manner that my mind associates it with objective superiority.

    By asking yourself these types of questions on a regular basis, you will become more adept at crafting your own persuasive sales copy.

    Screen Shot 2012-10-25 at 4.35.10 PM.png
     
    • Thanks Thanks x 11
  2. reinie

    reinie Elite Member

    Joined:
    Jan 16, 2009
    Messages:
    1,574
    Likes Received:
    1,040
    Good job.
    That is a lot of money to keep in a paypal account...
     
  3. StarWorks

    StarWorks Newbie

    Joined:
    Aug 19, 2012
    Messages:
    24
    Likes Received:
    26
    Occupation:
    Copywriter
    Location:
    Professional Copywriter
    Thank you. I've been withdrawing it VERY slowly to make sure it's not frozen by PayPal--this happened to me before on my business PayPal account when I withdrew a large sum at one time.
     
    • Thanks Thanks x 1
  4. worldismine

    worldismine Regular Member

    Joined:
    Feb 25, 2009
    Messages:
    380
    Likes Received:
    286
    lol @ withdrawing slowly. What paypal has turned us into... it's sad that company still exists.
     
  5. Got Green

    Got Green Newbie

    Joined:
    Nov 6, 2011
    Messages:
    27
    Likes Received:
    0
    Great idea mate... though copywriting is not my league, that's an excellent way to realize the emotional reaction patterns to certain advertising.
    And yeah, paypal sucks; worldismine is right, I hate that they do these stuff.
     
  6. Artistical

    Artistical Newbie

    Joined:
    Nov 3, 2012
    Messages:
    17
    Likes Received:
    3
    I must appreciate the way you have voiced it all. I was looking for something like this.

    As for PayPal, well, yeah it is really sucking the life out of its users. It is sad. :(
     
  7. Norman Bates

    Norman Bates Registered Member

    Joined:
    Nov 7, 2012
    Messages:
    59
    Likes Received:
    12
    Occupation:
    Motel Manager
    Location:
    Bates Motel
    I'm definitely inspired by your post. Hopefully, I'll be able to earn as much as you do in the near future.
     
  8. shanna_doll

    shanna_doll Power Member

    Joined:
    Apr 10, 2012
    Messages:
    653
    Likes Received:
    321
    Location:
    Bosnia and Herzegovina
    send me the money after , so.. just 400$ :p

    Anyways, good post and good job. I'm trying to earn through amazon affiliate so yeah.. I like adidas shoes for example, no idea why :)
     
  9. Norman Bates

    Norman Bates Registered Member

    Joined:
    Nov 7, 2012
    Messages:
    59
    Likes Received:
    12
    Occupation:
    Motel Manager
    Location:
    Bates Motel
    Maybe you love Derrick Rose. :)
     
  10. skittles

    skittles BANNED BANNED Premium Member

    Joined:
    Aug 17, 2011
    Messages:
    697
    Likes Received:
    761
    CA$HVERTISING by Drew Eric Whitman explains in detail the emotional connection... it is a must for all copywriters :D
     
    • Thanks Thanks x 1
  11. educatedfool

    educatedfool Jr. VIP Jr. VIP Premium Member

    Joined:
    Aug 30, 2012
    Messages:
    1,487
    Likes Received:
    533
    Location:
    Silicon City Of India
    Thanks for the tip buddy, some inspiration for everybody here.
     
  12. arian2k

    arian2k Newbie

    Joined:
    Jan 14, 2011
    Messages:
    36
    Likes Received:
    8
    Good points indeed! Thanks!
     
  13. GodIM

    GodIM Newbie

    Joined:
    Feb 12, 2010
    Messages:
    28
    Likes Received:
    37
    very nice stats mate....and also the thread is good....lol

    Very insipiring
     
  14. bananapoison

    bananapoison Registered Member

    Joined:
    May 12, 2010
    Messages:
    99
    Likes Received:
    16
    Location:
    Arizona, USA
    Top 3 Copywriting Books That Will Skyrocket Your Success...

    1. Influence by Robert Cialdini
    2. Buyology by Martin Lindstrom
    3. Cashvertising by Eric Whitman
     
    • Thanks Thanks x 1
  15. ezine.writer

    ezine.writer Regular Member Premium Member

    Joined:
    Jan 9, 2011
    Messages:
    418
    Likes Received:
    51
    Gender:
    Male
    Occupation:
    Copywriter and SEO Analyst / Marketing Strategiest
  16. anwar001

    anwar001 Registered Member

    Joined:
    Apr 23, 2008
    Messages:
    84
    Likes Received:
    20
    How did you earn the money? Was it through copywriting services?
     
  17. montemaur

    montemaur Registered Member

    Joined:
    Jul 5, 2013
    Messages:
    61
    Likes Received:
    6
    Thanks for sharing
     
  18. mosschief

    mosschief Newbie

    Joined:
    Aug 28, 2013
    Messages:
    15
    Likes Received:
    0
    Great thing to think about. Reminds us of the power of branding too. A lot of internet marketers are only focused on direct response and quick sales (which, don't get me wrong, is great) but nothing beats building a strong brand over time. Just look at Apple.
     
  19. CoreClub

    CoreClub Jr. VIP Jr. VIP

    Joined:
    Aug 13, 2012
    Messages:
    218
    Likes Received:
    42
    Home Page:
    Or you could just double your prices. Prospects will think your stuff has to be better than of your competitors.
     
  20. Kratos

    Kratos Newbie

    Joined:
    Jun 28, 2012
    Messages:
    9
    Likes Received:
    1
    OMG how the hell do you make that lot of money? some little tricks please.. :(