So let me explain from scratch, the problem: 1.)The problem of Discovery: As we all know that App-stores are getting bigger everyday with millions of apps which makes app discovery a huge challenge – both for users and developers. The days are gone when developers used to publish apps and get 1000s of downloads daily or may be more than that. Only the Top 1.6% apps in the store make $500,000/month while the rest apps hardly make $100/month. 2.) The Problem of Marketing/Paid User Acquisition: Talking about Paid Acquisitions there are 3 ways to acquire users which are CPI, CPC or CPM. I won't explain the terminologies but CPI turns out to be the most effective where you pay anywhere around $0.5 to $1 for Tier 1 country traffic. These rates would go up if you are acquiring user for iphone/ipad. So even with a budget of $500 you are not going to get good amount of users. 3.) The Problem of ASO(App Search Optimisation): There are great tools like Sensor Tower that allows you to find keywords but the problem is that the keywords that have good amount of traffic but low competition are difficult to find! 4.) Difficulty in reaching top charts: Who doesn't want to reach top charts! but the problem is that we don't have thousands of dollar to compete with the top apps! The tops apps are continuously getting users from every source they can! Fixing the App Discovery: So, what are we doing to solve this ??? We had been working over 1.6 years and finally created a middle-out discovery platform called “PLATEAU”. The platform focuses on providing creators, the initial push/encouragement required to not give up on creating good stuff, at low costs that do not hurt their pockets. In Plateau we have 2 entities: Content Creators: These are people who have developed some content and want to reach a potential audience. (from our research there are around 300,000/month searches for promoting content) Content Finders: These are people who were interested in finding something new. (from our research there are around 1,500,000/month searches for new content) Keeping the above problems in mind we have addressed them as follows: 1.) App Discovery: For content creators we have developed website where creators can signup and submit their content and this content goes into our “platform queue”. For content finders we have developed “Plateau-Store” app where the said content will be visible and they will have choice to view content from different categories like games, apps etc. Also we have content curation to ensure targeting. 2.) But how does it guarantee visibility? Our apps will show only a fixed number of content everyday like 50-100 in a section called “NEW”. This is the content that was submitted by the content creators. We developed a unbiased ranking algorithm that will decide which of these will go to TRENDING & HOT sections. And every content stays for max 7 days and then gets removed from the platform to ensure everyone gets a fair chance to be on top charts if it was of high quality. 3.) How are we acquiring “Content Finders” ? As we said there are around 1,500,000/month searches for new content. So we are going to run, CPC and CPI campaigns to acquire users for “Plateau-store” and as our plateau-store is showing new content daily they would be interested in coming back. So us acquiring content finders transitively results in creators acquiring new audience. 4.) How much traffic can a “Content Creator” expect ? Well that’s totally upto the content s/he has submitted. The better the content the more it will attract the finders. We have no control over this, all we can assure is acquiring more content finders. 5.) So, are you charging for it ? As of now NO, we will launch the platform with 100k users, so until then signups and content submission is FREE. Once we have a good user base above 1 Million only then we will start charging on pay-per-day basis. The fees will be very low too, somewhere in the ballpark of $10-$15. 6.) What have we achieved till now ? We have talked to over 1500 content creators and they liked the idea and are quite excited for it. We have also acquired around 1200 signups from Content Creators from around the world. We are trying to bring a paradigm shift and bridge the gap between the content creators and content finders. What do you think about this idea ? let me know your inputs. If I am allowed to put the website link then let me know I will post here. EDIT: Here is the link PLATEAU but if posting link violates rules then please let me know I will remove it.