Hello. As the thread says, I have a moral dilemma and I am not sure how should I proceed. For the fun, let's say I believe in karma. Should I report my competitor who is using obvious PBNs and really spammy links? Or should I act like "serious business here".? I have some reasonable "pro" arguments, but I am still not sure. What would BHW do ? Please, help me. I am on verge of clicking that juicy google report button.