A Long View Perspective on Penguin 2.0

vishyjames said:
Google works more and more with pattern matching and recognition... and soon a software algo will be able to tell if a piece of content has depth in it or is all fluff or just spun crap of the same topic... just like they can detect bad grammar in a post just like the service PassGoSEo can... they will get there and are probably already quite advanced in their AI... so, it will evolve to that point. And, then once that happens backlinks have no real meaning.
Click to expand...

Ah - a logical non sequitur

Google can understand prose - therefore backlinks have no meaning

Spo following that logic..

Water freezes at zero C... so elephants can ride skate boards

Yes - Google will get better patch after patch. But in five years time there's five years worth of commission and slaes to make with what we've got now. Adapting to what "might" happen five years or more before it may possibly occur? That's no way to make money.
As for your passgoseo comment - what a joke.
Parsing prose for basic grammer is a very VERY simple thing to do. I mean stupidly simple.
Google can do that already - have been able to for AGES (more than a decade)

However DERIVING THE MEANING of free form prose is entirely different and probably a factor of many 1000's more complex - and the crap on the sales page is pure speculation.
We are talking bleeding edger AI text/context analysis.
Almost a Turing test for every page on the internet.
The Loebner prize winning conversation parsing bots are ok..ish - but a human can see throu8gh them all - and "game" them withing 15-25 minutes. And they have years and years of AI boffins working on them. Google is going to need to SERIOUS processing and internet bandwidth to afford every single of the trillion plus URL's on the internet that sort of scrutiny..and why would they bother?
Despite the crap - they aren't inthe business of providing a better user experience or "policing the internet" -they are in the business of making their shareholders profit.
Everything else is a (distant) 2nd to that prime goal

If creating an uber parsing AI bot with multi language cross-topical and abstract AI processing abilities.... and iterating its use tens of billions of times a day DOESN'T MAKE THEM MORE IN REVENUE THAT IS COSTS TO DEVELOP OR MAINTAIN.. they won't f^cking bother.

As soon as a slightly "better" index costs a little more than it makes in extra revenue...
They won't bother making it.
That's business
 
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great post scritty. a little bit of no-nonsense feels good today
 
I think this post is dead on. People are making all kinds of assumptions on an update that may not even have peaked yet. I know in my niche there are people ranking high with keyword stuffing, spam links and obvious private blog networks. Yet they are still there after Penguin 2.0. However, I'm thinking something is going to hit them soon. However, whether it does or not, it will be a learning experience to find out what still works and adjust accordingly. Everyone is right that as long as there is a search engine algorithm in place, there will be a means to seo for it.
 
Great post! Always makes me laugh when I hear people say 'links don't work anymore - it's not the way to do it' etc. WTF do those people think the web (not the internet) is built with?! The very core fabric of http is links.
 
Thanks Scritty, As I am new to the seo world, and seeing a timeline of google updates helps me to better understand its attributes.
 
Great post Scritty!

I recommend everyone follow Scritty on demondemon d0t com and read every post he's ever put out. One of the best decisions I've ever made in my entire seo career.
 
Last edited:
The guys at SEOmetrics have told me that they expect Penguin 2 to settle by the 9th of June (it's not as specific as that - but there is a safety margin of a few days )
This is based on the extra sinular serps activity that started with Penguin and is still "above the curve" now - though flattening out.

Expect them to start analysing "before and after" of 1.2 million websites and well over 10 million URLs straight after. Looking at the characteristics of those sites at a macro level.
Content
Images
Meta data
Page rank
inbound links
Outbound links
Video
Social
Speed

... and many others to see in general terms what of these is working and what isn't.
It's possible if the sample size is broad and varied enough to extrapolate some VERY good and usable info from this as they did late in 2012.

http://www.blackhatworld.com/blackh...05-ranking-factors-google-october-2012-a.html

Of course none of this is absolute data - it is all relative.
What worked before - what worked after what's changed in other words.
It's not possible to give absolute empiracle info unless you know exactly how Googles algo works -but you can see the EFFECTS of the algo on websites and extrapolate some very useful information from that based on a large and varied enough sample size.

Scritty
 
I guess you actually felt especially strongly about this point you were making that you forgot to leave your name at the end.

Thanks for the clarification tho.
Scritty said:
Ah - a logical non sequitur

Google can understand prose - therefore backlinks have no meaning

Spo following that logic..

Water freezes at zero C... so elephants can ride skate boards

Yes - Google will get better patch after patch. But in five years time there's five years worth of commission and slaes to make with what we've got now. Adapting to what "might" happen five years or more before it may possibly occur? That's no way to make money.
As for your passgoseo comment - what a joke.
Parsing prose for basic grammer is a very VERY simple thing to do. I mean stupidly simple.
Google can do that already - have been able to for AGES (more than a decade)

However DERIVING THE MEANING of free form prose is entirely different and probably a factor of many 1000's more complex - and the crap on the sales page is pure speculation.
We are talking bleeding edger AI text/context analysis.
Almost a Turing test for every page on the internet.
The Loebner prize winning conversation parsing bots are ok..ish - but a human can see throu8gh them all - and "game" them withing 15-25 minutes. And they have years and years of AI boffins working on them. Google is going to need to SERIOUS processing and internet bandwidth to afford every single of the trillion plus URL's on the internet that sort of scrutiny..and why would they bother?
Despite the crap - they aren't inthe business of providing a better user experience or "policing the internet" -they are in the business of making their shareholders profit.
Everything else is a (distant) 2nd to that prime goal

If creating an uber parsing AI bot with multi language cross-topical and abstract AI processing abilities.... and iterating its use tens of billions of times a day DOESN'T MAKE THEM MORE IN REVENUE THAT IS COSTS TO DEVELOP OR MAINTAIN.. they won't f^cking bother.

As soon as a slightly "better" index costs a little more than it makes in extra revenue...
They won't bother making it.
That's business
Click to expand...
 
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