A little questions...

iulipwnz

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I've seen websites ranking for lots of long tail keywords with 20 backlinks(poor backlinks) ( none wich targets the keywords) also with almost no text inside them(on page) targeting the kws. Now the question.
how?
 
1.Sometimes remember people can easily hide the best backlinks from most well known tools.
2.You dont always need any direct anchor backlinks to rank for longtails.
 
I understand. But i checked a few websites wich are clearly not having seo done, just old sites. So, how do they do it?
 
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