oscarslater
Regular Member
- Mar 13, 2008
- 401
- 154
Hi all
Here is something I have tested and it works great sometimes and others not so much....so test it yourself by split testing.
Most people in IM tend to do what others (not just the self proclaimed guru's) tell them and they don't think outside the box enough.
So when pop up's are used it's usually damage limitation to hopefully get a cut price deal with the visitor or to capture their name.
We also know that to capture and keep attention is difficult these days and that is the job of the headline.
So sometimes what I do is I use a pop-up to get the readers attention and not just to try and get them to buy at a discounted price or to sign up for my autoresponder.
I split test using the popup to either sign up as per usual or to reinforce the headline. I have used things like :"this is so important that I want to remind you to take 10 minutes and read all the way to the bottom of this letter" or "I know i've akready told you this but, XXXXX(restate the headine) and this is in case you missed it" or "If I was you, I'd read all the way to the bottom of this page cause there are some things I guarantee you won't want to miss out on" or..... I'm sure you get the picture
Remember that pop ups can be used for so much more than what they are currently being used for.
Are you using them for just one thing in one way?
The first thing I learned years ago about IM was that you need to be really clear about what your most wanted response from the reader of your page is and use as many tactics as possible to achieve it.
So if it;s a sign up you want go for that with all your arsenal (including popups), if it's to get a sale then go for that.
One of the main reasons for failure is that we try to achieve too many things on a web page and it is confussing for the visitor.
Just a few thoughts for you to mull over THEN DO SOMETHING ABOUT IT.
Sorry for shouting mods.
All the best
os....
Here is something I have tested and it works great sometimes and others not so much....so test it yourself by split testing.
Most people in IM tend to do what others (not just the self proclaimed guru's) tell them and they don't think outside the box enough.
So when pop up's are used it's usually damage limitation to hopefully get a cut price deal with the visitor or to capture their name.
We also know that to capture and keep attention is difficult these days and that is the job of the headline.
So sometimes what I do is I use a pop-up to get the readers attention and not just to try and get them to buy at a discounted price or to sign up for my autoresponder.
I split test using the popup to either sign up as per usual or to reinforce the headline. I have used things like :"this is so important that I want to remind you to take 10 minutes and read all the way to the bottom of this letter" or "I know i've akready told you this but, XXXXX(restate the headine) and this is in case you missed it" or "If I was you, I'd read all the way to the bottom of this page cause there are some things I guarantee you won't want to miss out on" or..... I'm sure you get the picture
Remember that pop ups can be used for so much more than what they are currently being used for.
Are you using them for just one thing in one way?
The first thing I learned years ago about IM was that you need to be really clear about what your most wanted response from the reader of your page is and use as many tactics as possible to achieve it.
So if it;s a sign up you want go for that with all your arsenal (including popups), if it's to get a sale then go for that.
One of the main reasons for failure is that we try to achieve too many things on a web page and it is confussing for the visitor.
Just a few thoughts for you to mull over THEN DO SOMETHING ABOUT IT.
Sorry for shouting mods.
All the best
os....
