A Few Tips on Hiding Links When Running Ads — Quick Share

easymeta_chip

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Hi everyone,


Many people often ask about hiding links when running ads to avoid detection or reduce checkpoint rates, especially when the link is a bit sensitive (courses, aggressive landing pages, etc.). Here are a few quick tips to share for reference — if you know any other tricks, feel free to add them in the comments.


1. Use link shorteners
Bit.ly, TinyURL, or your own custom shortener


Advantages: concise, easy to manage, allows changing the target later if needed
Disadvantages: if spammed too much, still easy to get flagged


2. Use an intermediate landing page
Create a “legit” page (basic introduction) → from there direct users to the main link


This helps Facebook scan only the first page, without deeply checking the content.
The intermediate page should strictly follow policy guidelines — the cleaner, the better.


3. Put the link in comments or inbox messages
In the ad post, just call for “comment to receive the link”
Then send the link directly via inbox or reply in comments


This is generally the safest way, because Facebook does not scan links inside private messages.


4. Insert the link manually in text format
For example: “abc[.]com” instead of abc.com
Users can still understand and copy it
But Facebook’s bots have a harder time detecting it right away


⚠️ Note
Facebook is getting smarter, so hiding links only helps reduce risk, it doesn’t guarantee 100%.
Your main landing page content must still comply with policy — don’t think hiding links alone is enough.
Test carefully, split your traffic before scaling up.


✅ Conclusion
Most ad people use the tips above, depending on how sensitive the link is, you can combine them flexibly.
But the most important thing is still having clean content and a clean page, because no matter how you hide the link, if your creative violates policy, it’s still easy to get banned.


If anyone has better tips, please share them in the comments — the more we share in the ad business, the less “tuition fee” we pay


— Chip
 
Appreciate the share ,some good reminders in there. I’d say the part about intermediate landers is especially relevant right now. Meta’s crawling logic is getting stricter, but they still give more leeway to clean gateway pages, especially if there’s decent copy and no immediate redirects.

One trick I’ve seen work well lately is mixing formats: one CTA with a shortener, one via inbox, and one disguised in a comment ,just to see which path survives longer before triggering any restrictions. And you're right, it’s not about hiding for the sake of it, it’s about signal dilution ,if the page is garbage, no trick will save it anyway.

Curious if you’ve tested any of these under real spend recently ,the manual obfuscation with [dot] style still works, but I've seen mixed results depending on the account’s rep.
 
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