Hey there! I was just wondering a few things before I start... Let's say I want to rank for the keyword (I'm just giving an example, not the actual keyword): - "totally free psn codes" Will Google only recognize this keyword if it's written like "totally free psn codes" or will my site also be ranked for the keyword if I type it like "Totally Free: PSN Codes" or "Totally Free - PSN Codes". Does Google ignore semicolons and dashes or are the two phrases above determinted as two separate keywords like "Totally Free" and "PSN Codes" for example? Oh, and about building backlinks, I don't have money to purchase any SEO backlink packages so I decided to build links myself. Everyday 1 backlink and I should beat my competitor within 1 - 2 months. However... I don't understand backlinks fully... for example... Let's say that I have my index page as a landing page where people choose which PSN card they would like, and then I have a blog section on my site too. For example: Landing page: psncards.com Blog: psncards.com/blog Blogpost 1: psncards.com/blog/post1 What if I create backlinks to all my pages? Will the backlinks count for the inital domain too? In this example, if I made backlinks for ...blog/post1, blog/post2 etc.... Will the landing page psncards.com also get ranked for it's main keyword? I mean, will the backlinks of those blog posts count for the ladning page located at psncards.com count too? The question I have though is how to structure them? Is the below picture a good representation about how it should look or should I change it somehow?