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A few questions before I start...

Discussion in 'White Hat SEO' started by Davezor, Nov 14, 2016.

  1. Davezor

    Davezor Newbie

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    Hey there!

    I was just wondering a few things before I start...

    Let's say I want to rank for the keyword (I'm just giving an example, not the actual keyword):
    - "totally free psn codes"

    Will Google only recognize this keyword if it's written like "totally free psn codes" or will my site also be ranked for the keyword if I type it like "Totally Free: PSN Codes" or "Totally Free - PSN Codes". Does Google ignore semicolons and dashes or are the two phrases above determinted as two separate keywords like "Totally Free" and "PSN Codes" for example?

    Oh, and about building backlinks, I don't have money to purchase any SEO backlink packages so I decided to build links myself. Everyday 1 backlink and I should beat my competitor within 1 - 2 months.

    However... I don't understand backlinks fully... for example... Let's say that I have my index page as a landing page where people choose which PSN card they would like, and then I have a blog section on my site too. For example:

    Landing page: psncards.com
    Blog: psncards.com/blog
    Blogpost 1: psncards.com/blog/post1

    What if I create backlinks to all my pages? Will the backlinks count for the inital domain too?
    In this example, if I made backlinks for ...blog/post1, blog/post2 etc.... Will the landing page psncards.com also get ranked for it's main keyword? I mean, will the backlinks of those blog posts count for the ladning page located at psncards.com count too?


    The question I have though is how to structure them? Is the below picture a good representation about how it should look or should I change it somehow?

    [​IMG]
     
  2. We Bring Rank

    We Bring Rank Jr. VIP Jr. VIP

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    Don't make all links to money site.. It leads to affect your site.. Just add the backlink of post URL to other site
     
  3. Davezor

    Davezor Newbie

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    Thanks for your replay but I'm not exactly sure what you are trying to tell, can you explain it to me? :)
     
  4. validseo

    validseo Jr. VIP Jr. VIP Premium Member

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    It is important to get your on page tuning right before going after backlinks. I have found that the better your on page tuning is the fewer backlinks you need to rank well.

    Try to image the formula as being as simple as

    RANKING SCORE = RELEVANCE * AUTHORITY

    Where relevance is how well tuned your content is for the specific search term (which is why you should only target one search term per page)
    Authority is made by the number and quality and context of the backlinks pointed at the page.

    SEARCH: totally free psn codes

    Qualified Match Words according to Google: (Google tells us these by making them bold in the search results)

    code
    codes
    codes psn
    free
    free playstation
    free psn
    free psn code
    free psn codes
    freepsn
    freepsncode
    freepsncodes
    playstation
    psn
    psn
    code
    psn codes
    psncode
    totally
    totally free playstation
    totally free psn
    totally free psn code
    totally free psn codes

    It appears Google spans punctuation and additional words but may count the matches as slightly weaker and more broad in scope.

    upload_2016-11-14_9-6-48.png

    I like to think of search term matches in this context:

    Exact Match - The whole string equals the whole search term - i.e. The whole title is "totally free psn codes"
    Leading Match - A substring match starting at the beginning of the string - i.e. the title begins with "totally free psn codes"
    Substring Match - A substring match within the string - i.e. the title contains "totally free psn codes" in the middle or end.
    Partial Match - Some of the search terms matched - i.e. the title contained some or all of the words and/or was broken up by other words and punctuation.

    Consider exact match as being the strongest and partial match being the weakest in terms of relevance.

    Example: "mom's apple pie recipe"

    upload_2016-11-14_9-4-47.png

    #1 is broken up by punctuation... you can see the partial matches and leading matches and that results with weaker strength matches tend to rank lower.


    Here are the factor correlations for your example terms:

    upload_2016-11-14_9-6-3.png
     
    • Thanks Thanks x 1
    Last edited: Nov 14, 2016
  5. Fokordeme

    Fokordeme BANNED BANNED

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    I would build links to other links not all aimed at your main website.
     
  6. Davezor

    Davezor Newbie

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    Whoa, thank you! Very detailed and I got the point, thanks! :)

    I agree, I gotta get the on-page SEO right before I start building backlinks and I'll do that. I'm just trying to figure out things that I don't understand before I dive into creating and ranking a website.

    How about the backlink structure? Is the diagram I provided okay?

    What about the actual backlinks? For example, should all point to freepsn.com or should I diversify them to all pages on my domain like: freepsn.com/blogpost1, freepsn.com/blogpost2 etc...?
     
  7. validseo

    validseo Jr. VIP Jr. VIP Premium Member

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    As long as the links are valid and quality links that google won't complain about then point them at the main site where they will deliver the best value. If they are at all risky links then yes proxy them through intermediate sites you control so you have the power to remove them if you run amuck of google penalties.
     
  8. Davezor

    Davezor Newbie

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    So the main site here would be: freepsn.com - if the links are okay, they should point exactly to freepsn.com, right?
    But if the links are questionable, they should be proxied through other pages on freepsn.com like freepsn.com/blogpost1, blogpost2 etc or does that mean
    that questionable links should point for example to a blogger blog that points to my main site like this:

    Questionable low quality link -> Blogger blog with an article about free psn codes or something that links to freepsn.com -> freepsn.com?

    Sorry for asking so much, I just want to get it 100% right which of course I probably won't but I'm trying to haha.
     
  9. validseo

    validseo Jr. VIP Jr. VIP Premium Member

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    questionable links should point for example to a blogger blog that points to my main site

    better safe than sorry... :)
     
  10. Davezor

    Davezor Newbie

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    Thank you for clarifying everything for me, I really appreciate your help. :)