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A Creative Service to Offer Your Clients

Discussion in 'Offline Marketing' started by flexnds, Apr 19, 2012.

  1. flexnds

    flexnds Power Member

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    Whether you have clients or are looking to get clients for web services such as web development, SEO or SEM, this is a service you should definitely offer. This service is perfect for companies that have many entry level positions, have high turnover rates and really any jobs that have a lot of initial training involved. All you need is a video camera, camtasia or any other video editing/screen capture program. You can typically find camtasia for free with all the keys floating around.

    1. Find out if your client or potential client is in need of an employee training website or just video training modules. You'll want to do this by asking a few questions.

    A. What is the employee turnover like?
    B. What does the new hire process consist of?
    C. How many hours a week would you say you spend training new hires?
    D. How many hours a week would you say you spend training employees on new tasks?
    E. How much money does it cost you to get new hire trained on their specific duties?

    Those are just a few questions to get you started. Feel free to customize those according to your client's industry.

    2. Now that you've got your client thinking about how much time and money they waste on doing the same training over and over for new hires, it's time to talk about how we are going to save them tons of time and tons of money.

    Let your client know that these will all be video based training modules. Here are some benefits to mention to your client:

    A. They can be used to train new hires on their specific job duty.
    B. The new hires can also view them to really get the hang of what their job duties will require.
    C. All employees will be able to go back and reference tasks as they need.
    D. They can be used to cross train employees.

    3. I'd recommend trying to get them to do a web based employee training website. This way you may be able to sell them on getting a company website if they do not already have one. If they do decide to go with the web based version you can install it on a sub domain or a sub directory or even do a new domain for it. However, all is not lost if they don't want a website, you could just make a locally hosted version they can copy on to any computer with html, css and the videos.

    4. Delivery time! Whether the company does a lot of computer based stuff or offline tasks you can fulfill. Obviously for offline stuff you have no choice but to bring a video camera into the next new hire training session and record away.

    If they have a lot of online stuff to train employees on you can use camtasia to capture the screen of one of their highly skilled staffs machine.

    The video editing part is incredibly easy. Just watching some tutorials on YouTube for a day and you'll be a pro at basic video editing.

    Remember to make your client happy. This means spending a few days or even a few weeks if you need really finding out what people are doing. Find out all the positions in the company, especially the entry level positions. Ask your client who his best employees are for each position and try to set up a time with those employees to figure out the best way to get a good screen capture or video for future training purposes.

    Get out there, get some new clients and make some more money off of your current clients.
     
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    Last edited: Apr 19, 2012
  2. bhspiderz

    bhspiderz Registered Member

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    That is actually a really good idea. Thanks for sharing.
     
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  3. Seo Lover

    Seo Lover Jr. Executive VIP Jr. VIP Premium Member

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    Seems pretty awesome idea .
     
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  4. Real78

    Real78 Regular Member

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    Dam, that is a great idea. This will help me when I need to train new employees at my current job. I notice I spend a lot of time training because my DM wants me to but to me that is wasting my time when I can now just create a video. Looks like I am going to be busy the next few weeks.
     
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  5. flexnds

    flexnds Power Member

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    This is definitely the way to go. This is in a niche of its own.

    Tons of uses for these including

    Training new hires
    Cross training new employees
    Employee reference guides
    Retrain employees that pick up bad habits
    Train employees on new procedures
    and much more...
     
    Last edited: Apr 23, 2012