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A Couple Of Cool Direct Mail Tricks - From Kim Roach

Discussion in 'Offline Marketing' started by WizGizmo, Mar 5, 2010.

  1. WizGizmo

    WizGizmo Super Moderator Staff Member Premium Member

    Mar 28, 2008
    Likes Received:
    Hey B-Hatters:

    Below is an email I got from Kim Roach. It involves some little
    known mailing tricks and a free tool. As always, she delivers!

    Here is her email message:


    I've got some super cool stuff for you today.

    These are uber juicy under the radar tools that I've
    never revealed to anyone. Not even my dog Mattie (who
    to this day has never told any of my secrets.)

    So let's keep this one tucked away in our own little
    secret stash.

    Here it is...

    Here's how you can instantly find out what sort of direct
    mail pieces your competitors are sending out.

    It's a little website called:


    This website lets you see the exact mailing packages that
    other companies have mailed so you can learn from their tests
    and direct mail controls!

    I bet the CIA doesn't even have competitive intel like this.

    Inside the Who's Mailing What Archive you get access to the
    world's largest library of direct mail (packed with information
    on over 130,000+ packages) in nearly 200 categories.

    If you're doing any offline marketing at all, then this is like
    the Holy Grail in Indiana Jones.

    Now, if you're like me, maybe you haven't started the whole
    offline marketing thing. No worries there. I totally understand.

    But you should definitely start thinking about combining you're
    online marketing with some offline marketing. Postcards and
    direct mail pieces can add some extra zeros to your bottom

    It's something that I'm going to be starting VERY soon.

    So if you already have an email list, then start thinking about
    how you can combine the power of online and offline marketing
    (aka hybrid marketing).

    But if you don't have a list yet, also keep in mind that you
    can email and mail out to OTHER people's lists as well.

    And this is where my next uber juicy tool comes in...

    It's called NextMark.

    You can check it out for yourself at http://www.nextmark.com.

    NextMark is a free tool that allows you to search for mailing
    lists that you can mail your own direct mail pieces to.

    For example, here's one of the lists that you'll find in the

    "Barnes & Noble.com Package Insert Program"

    Basically, that means you are able to include your direct mail
    piece INSIDE the packages sent out by Barnes & Nobles.

    You think that might be powerful?

    Ummmm.... Yeah!

    There's also an "Amazon.com Package Insert Program", which allows
    your insert to be included in the package with merchandise
    ordered online from Amazon.com.

    Pretty cool huh?

    And that's just 2 of the 60,000 mailing lists available at

    Just goes to show that there's a TON of opportunity out there
    that most of us have never even thought about.

    So I hope you enjoyed these little golden nuggets.

    I love sharing cool tools with you guys!

    Speak Soon,


    Cheers! - "Wiz"
    • Thanks Thanks x 10
  2. hiraa

    hiraa Registered Member

    Apr 24, 2009
    Likes Received:
    add to that infousa.com where you can buy contacts of all business in that area and also you can approach local company reigstrar office, to get a list of newly formed businesses.
    • Thanks Thanks x 2
  3. nixnash

    nixnash Power Member

    Oct 26, 2009
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    As always kimroach...Come with something very unique..I wonder where she gets all these ideas...LOL
  4. three3s

    three3s Regular Member

    Feb 17, 2009
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    Thanks for this mate, I've been searching the net for days trying to find that who's mailign what site as I stumbled accross it a few months back and forgot the URL.