A Couple Of Cool Direct Mail Tricks - From Kim Roach

Hey B-Hatters:

Below is an email I got from Kim Roach. It involves some little
known mailing tricks and a free tool. As always, she delivers!

Here is her email message:

Howdy...Howdy...

I've got some super cool stuff for you today.

These are uber juicy under the radar tools that I've
never revealed to anyone. Not even my dog Mattie (who
to this day has never told any of my secrets.)

So let's keep this one tucked away in our own little
secret stash.

Here it is...

Here's how you can instantly find out what sort of direct
mail pieces your competitors are sending out.

It's a little website called:

http://www.whosmailingwhat.com

This website lets you see the exact mailing packages that
other companies have mailed so you can learn from their tests
and direct mail controls!

I bet the CIA doesn't even have competitive intel like this.

Inside the Who's Mailing What Archive you get access to the
world's largest library of direct mail (packed with information
on over 130,000+ packages) in nearly 200 categories.

If you're doing any offline marketing at all, then this is like
the Holy Grail in Indiana Jones.

Now, if you're like me, maybe you haven't started the whole
offline marketing thing. No worries there. I totally understand.

But you should definitely start thinking about combining you're
online marketing with some offline marketing. Postcards and
direct mail pieces can add some extra zeros to your bottom
line.

It's something that I'm going to be starting VERY soon.

So if you already have an email list, then start thinking about
how you can combine the power of online and offline marketing
(aka hybrid marketing).

But if you don't have a list yet, also keep in mind that you
can email and mail out to OTHER people's lists as well.

And this is where my next uber juicy tool comes in...

It's called NextMark.

You can check it out for yourself at http://www.nextmark.com.

NextMark is a free tool that allows you to search for mailing
lists that you can mail your own direct mail pieces to.

For example, here's one of the lists that you'll find in the
directory...

"Barnes & Noble.com Package Insert Program"

Basically, that means you are able to include your direct mail
piece INSIDE the packages sent out by Barnes & Nobles.

You think that might be powerful?

Ummmm.... Yeah!

There's also an "Amazon.com Package Insert Program", which allows
your insert to be included in the package with merchandise
ordered online from Amazon.com.

Pretty cool huh?

And that's just 2 of the 60,000 mailing lists available at
NextMark.com.

Just goes to show that there's a TON of opportunity out there
that most of us have never even thought about.

So I hope you enjoyed these little golden nuggets.

I love sharing cool tools with you guys!

Speak Soon,

Kim

Cheers! - "Wiz"