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A complete guide on SEO.

Discussion in 'White Hat SEO' started by shapsp, Feb 13, 2010.

  1. shapsp

    shapsp Power Member

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    Hello All,

    I have some spare time.
    Hence, would like to share some tips on SEO.
    WHITEHAT SEO.

    * This guide isn't for advanced SEO.
    * Meant for rather new members who are lost.

    Top 5 Ranking Factors


    1. Keyword Focused Anchor Text from External Links

      73% very high importance
    2. External Link Popularity (quantity/quality of external links)

      71% very high importance
    3. Diversity of Link Sources (links from many unique root domains)

      67% very high importance
    4. Keyword Use Anywhere in the Title Tag

      66% very high importance
    5. Trustworthiness of the Domain Based on Link Distance from Trusted Domains (e.g. TrustRank, Domain mozTrust, etc.)

      66% very high importance
    * Source SEOMOZ.org *

    So let me get to point 1.
    This is by far the most important factor.
    Anchor Text.

    Anchor Text are hyperlinks that link back to your Money site.
    Every article you see these days, are definitely linked to another site.
    Why do they do did?

    Because, it acts as a backlink.
    And, say this backlink is from a high authority site (High PR Valued Site) it is even better. :)

    So, how do you get the backlinks?
    Article Submissions.
    Press Release.

    Somehow, Paid Press Release gets you better results.

    I have covered what is Anchor text.
    However, let's say your site is about car washing techniques.
    and, your ANCHOR TEXT is CAR.

    It will not do you much good.
    Just set your Anchor text as exactly as what you want to rank for.
    Which should be Car Washing Techniques

    Another mistake that most of new SEO do is improper keyword research.

    What i mean by improper?
    You just go for a keyword without analysis.

    Some pts to note when you are doing Keyword Research

    - How many people are searching for the term.
    - How strong is the competition.

    What i mean by competition, see who is ranking no.1 for the exact term.
    Look in depth why is he getting there.
    In most cases, it is just QUANTITY of BACKLINKS with very little search term related ANCHOR TEXT.

    If that's the case, don't worry you have a chance for survival.
    What you will have to do will be get loads of articles with ANCHOR TEXT and bookmark and get every article you submit Indexed.

    - Point to note, there are **************** and nofollow links.
    **************** means you will get a share of their authority (PR)
    NOfollow means it will still count as a backlink but with not much value (quantity)

    See who are you up against.
    If your competitor (Ranking No.1 for your search term) is quantity based or quality based.

    *** Impt, if your competitor is dominating you in terms of QUANTITY & QUALITY, it will hurt but just give that term a miss ***

    This will save you frustrations.
    Failures are definitely are stepping stone but in Internet marketing i don't see failure as stepping stone.
    Alot of them just tend to quit.

    I thk i have covered point 1 and 2.

    Point 3 is another thg that you would and should want to consider.

    Having your link in the same domain is NO VALUE.
    It just counts as 1 Link in the eyes of the Google Spider.

    So, once you get your link on one domain.
    Just move away.
    Don't keep hunting for more places in the same domain for youe anchor text.

    ** Sometimes the domains are different.
    But their on the SAME IP.

    You will need to have IP DIVERSITY too.
    (Heck this until you get the basics)

    Point 4 is one of my fav and this is where i sometimes outrank my competitors.

    ** Yahoo loves a good META TITLE.
    ***GOOGLE still loves backlinks followed by domain name followed by title.

    Meta title is whatever you see on the browser bar now.
    Right now it should be,
    A Complete Guide on SEO - Black Hat Forum Black Hat SEO

    **** Alot of you guys like to have your website name first instead.
    Please do yourself a favor and push your website name to the back.
    Google picks whatever and weighs whatever it sees FIRST.

    Google might rank this post no.1 if someone search for
    A COMPLETE GUIDE ON SEO

    However, it may not rank this post no.1 if another person search for
    COMPLETE GUIDE ON SEO.

    a simple A can make all the difference.

    AND yes, have your KEYWORD in your title tag and HAVE it as the first few words of your meta title.
    - It is a MUST.

    Point 5 in my view isn't really impt unless your competition and you are neck to neck.

    Instead my point 5 would be DOMAIN NAME.
    - Get yourself a keyword reach domain name.
    for example, carwashingtechniques.com
    Yeah, it is long but it will defintely give you an edge if someone is searching for the term.

    ** You are guranteed a no.1 place in YAHOO. :)
    *** In google build some links and anyone searching for car washing techniques will defintely see your site as NO.1

    So to wrap up.

    Keyword Research
    Look for "dominatable" keywords

    Build Links.
    How to build links - WhiteHat or BlackHat. You Choose.
    Normally, i go with GREYHAT.
    ** No one is doing links WHITEHAT completely.

    Anchor TEXT.
    Focus one anchor text and use it everywhere.
    No point in focusing varies anchor text.
    Some say, you should vary.
    I say, Don't vary it if you want to see results.

    Meta Title.
    Have your keywords in it.
    And, have it as the first few words.

    Diversity in Links,
    Don't Build links on the same domain.

    Domain Name,
    Search Term related domain name.

    Regards
    Sha

    ** I might have missed out few points or so.
    *** If i did, please do update me.

    Currently, fighting for a no.1 spot on a highly searched term.
    and i am not ranking well.
    That doesn't mean i am NO GOOD.
    Sometimes it takes months.
    Patience is virtue.
     
    • Thanks Thanks x 21
  2. cyberatlantic

    cyberatlantic Junior Member

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    nice tutorial bro.. ;)
     
  3. 13future

    13future Newbie

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    hey Sha that was a good guide read it all. you must be dominating alot of keywords and not chasing just that one highly searched term right?
     
  4. raidel21

    raidel21 Regular Member

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    Yeah , sounds simple but very informative.
    Nice share
     
  5. shapsp

    shapsp Power Member

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    yes exactly.
    but at time you know those long trail keywords don't bring that much of traffic.
    so, once you conquer long tail keywords.
    go for the more challenging keywords.
     
  6. shapsp

    shapsp Power Member

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    seo is actually simple.
    but alot of hard work.
     
  7. ForeverNever

    ForeverNever Power Member

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    I wouldn't call it hard. If you know what you're doing it's just time consuming.
     
  8. shapsp

    shapsp Power Member

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    yes. hard work is time consuming.
    determination.
    list goes on.
     
  9. ForeverNever

    ForeverNever Power Member

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    hard work is what i just did for 6 hours outside in the snow.

    coming inside to do some seo is a break. i'm sure most americans on the east coast know what i'm talking about right now.

    edit: i feel bad for derailing...

    Nice guide, I skimmed it but it looks like you got a lot of the basics.
     
  10. shapsp

    shapsp Power Member

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    yes. just basics. advanced guide sooner.
    but more to blackhat seo these days.
    so it wont fit here.
    i am still experimenting alot of thgs. :)
     
  11. showboytridin

    showboytridin Regular Member

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    Nice tutorial. Let's go for a guide on advanced seo now.
    Posted via Mobile Device
     
  12. raidel21

    raidel21 Regular Member

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    Knowledge is key with SEO

    If you know how to outsource properly
    You have success.
     
  13. thinkinghat

    thinkinghat Regular Member

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    thanx for the share mate,here is more data from seomoz

    Code:
    http://www.seomoz.org/article/search-ranking-factors#ranking-factors
     
  14. jyang

    jyang Regular Member

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    great post shapsp!

    seo broken down into a simplified formula:

    quality links + quality content = good seo
     
  15. shapsp

    shapsp Power Member

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    maybe i should.
    but only after i get to NO.1 for a 54,000,000 term. :p
    thats what i will call advanced.
     
  16. shapsp

    shapsp Power Member

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    i don't really outsource seo.
    even though i should.
    becoz i am in an ecommerce site and handle everythg.
    sometimes there are so crazy load of things to do.
    complains charge backs shipment delays.
    oh gosh.

    i ever went for outsourcing in scriptlance.
    but then the guy simply tot i was a noob and his onpage ideas for really bad.

    i had to say sorry to him and carried on with my own efforts.

    there are also idiots who promise a no.1 spot
    a guaranteed no.1 spot.
    Irritating.
     
  17. jetiz

    jetiz Junior Member

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    thanks a lot
    i was looking for such kind of tutorial
     
  18. shapsp

    shapsp Power Member

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    :)

    i know it wld help at least a few.
     
  19. tas26

    tas26 Power Member

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    Nice Share thanks alot....
     
  20. shapsp

    shapsp Power Member

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    Hmmm :)