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A big competitor going down in my niche. How to capitalize?

Discussion in 'Black Hat SEO' started by mkbowers99, Jul 20, 2013.

  1. mkbowers99

    mkbowers99 Regular Member

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    So, I learned today that a big competitor in my niche is shutting down operations soon. This means that there will be a lot of displaced customers looking for the service. How can I capitalize on this? Would it be a good idea to target his brand KWs to get my site in the SERPs. Is it safe (legally) to do that? What other ways do you think I can take advantage of this opportunity.
     
  2. ficfroc

    ficfroc Regular Member

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    Ask him to sell you his clients list. If he's going down he might want to save some dollars.
     
  3. dav89

    dav89 Newbie

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    just new to IM so don't take my words much seriously... maybe you can act on its FB page or twitter or YouTube channel
     
  4. mkbowers99

    mkbowers99 Regular Member

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    Yeah tried that and also tried to get him to sell the domain name. Its a tiny operation of a BIG company so I don't think they care...
     
  5. itsjinx

    itsjinx Jr. VIP Jr. VIP Premium Member

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    PM me their website and I'll let you know
     
  6. bendutchman

    bendutchman Junior Member

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    If it is a big company going down there is a pretty good chance that administrator/receivers have been brought in to sell of assets. They are the people you need to speak with.
     
  7. ZeroKool

    ZeroKool Junior Member

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    Stop trying to email him..just pick up the phone and speak to the guy. Keep it simple! & no don't target his company name..that will get you sued even if they are going out of business.
     
  8. mudbutt

    mudbutt Jr. Executive VIP Jr. VIP Premium Member

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    Why would you get sued for ranking for a competitors name? :confused:
     
  9. mkbowers99

    mkbowers99 Regular Member

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    That is exactly my question. Would I get sued if I start using his brand name for my back links? People are going to be searching for his brand name and if my site is ranking number 2, they will obviously come to me. Any help is appreciated.
     
  10. Trepanated

    Trepanated Supreme Member

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    You should definitely call him. If he is closing operations he may be very open to any suggestions you have.
     
  11. ttmschine

    ttmschine Regular Member

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    Put a news article on your website about XYZ company going bust and then try and get it ranking for XYZ company in Google - have some links to the products on your site that his clients would be interested in buying off you?
     
  12. sudorank

    sudorank Power Member

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    Buy his website, nothing beats an authority website in your niche like two authority sites!
     
  13. cloakndagger2

    cloakndagger2 Regular Member

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    If he doesn't sell it he will probably let it drop.I wouldn't pm anyone any info,they could just cut to the chase,no offence to anyone but that's life.If it is a large company they will let the name drop.Once the company ceases trading they have no rights over the name,but it must cease trading first.If someone buys the company over they will get the rights.Targeting his company as a keyword is not illegal,I certainly wouldn't be using spammy links though because they would have a case against you.I would set a private network,this way you control the sites,if need be you can delete them,although as they are going down,nor very likely to have to do that.

    Buying the website as is would naturally be the best choice,larger companies don't normally operate like that,they will not renew it though.