Hey, A friend and I are having a debate about backlinking pages vs. backlinking domains. Let's say that you have two very similar websites trying to rank for the same keyword. All on-page optimization is correct and on-par on both sites. All url's include the main keyword, as do the domains/homepages. But when it comes to backlinking, one site focuses on homepage backlinks, the other focuses on backlinks at the page level. So if these two domains want to get their pages and/or urls' to #1, who has the correct backlinking strategy? I say that Google doesn't look at domains so much as they look at pages within those domains, and if each of those pages has high numbers of backlinks, eventually the whole site rises. My friend thinks that hitting the homepage with backlinks is the way to go. So who's right?? (Say me ). Thanks!!