_claps Introduction

Discussion in 'Introductions' started by _claps, Jul 28, 2016.

  1. _claps

    _claps Newbie

    Jul 28, 2016
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    Hey all,

    I've been lurking since about October 2015. When I first stumbled upon this forum, I was blown away. Reading through the strategies, I was laughing out loud to myself in my apartment, but when I saw the data screenshots... Well, the community planted a seed that's grown into a desire to jump in.

    A little about me, I suppose?
    Without too much detail, I consider myself to be a musician first and foremost. I've picked up every rock instrument, toured, released various albums and EPs, and written some EDM tracks that received a little bit of club play. Going through that journey, I kept hitting a major roadblock: Marketing.

    Believe it or don't, most people don't (unsure if it's can't or unwilling to) understand music for music. They use heuristics to discern the quality, and these heuristics are directly manipulable through advertising & marketing, mostly social signals. 9/10 someone will think a song is on the radio BECAUSE it's good, but the reverse is true. Music has the remarkable quality that the more familiar, the more times you hear it (or things like it), the higher the perceived quality is. Stuffing music down people's throats is expensive work (direct music distribution packages start at $6k, this is the service that simply shows singles to radio execs with no guarantee of airtime), so I'm turning to IM to help offset some of these costs.

    From a business perspective, being a musician is stupid. But that doesn't do anything about the fact that there are people out there doing what they love and getting paid decently for it, and I'll be damned if I just sit back and let them have it... I don't know if you have ever experienced something like discovering the perfect melody, or designing rich and full harmonies that send shivers up your spine, but it's addictive and I'm definitely going to waste my life on it.

    Also, I'd like to point out that this isn't a simple rant about my failings. There's real and applicable psychology in my discoveries, and I hope someday some noob reads it and learns something (or perhaps acts as a reminder to a stuck expert.)

    Feel free to DM me anytime about music!
  2. Zwielicht

    Zwielicht Super Moderator Staff Member Moderator Jr. VIP

    Aug 31, 2013
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    Southern California
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    That's a roadblock many people hit, but the difference between you and those other people is that you're taking a step in the right direction by joining this forum. :)

    Welcome to Black Hat World!
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