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8 Must - DOS for PENGUIN 2.0

Discussion in 'Black Hat SEO' started by danailo, May 21, 2013.

  1. danailo

    danailo Senior Member

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    Analyze and clean-up your link profile

    First and foremost, Penguin update combats spammy and low-quality backlinks.
    The new Penguin version is expected to use even more sophisticated techniques to spot spammy links in your backlink profile, so even if your backlinks seem quite OK for Google right now, you'd better run another thorough audit before Penguin 2.0 arrives.
    So the first thing to do now is to analyze your site's backlinks, identifying any potentially spammy links and getting rid of them before the update.
    The basic rule here is to avoid backlinks that:
    [​IMG] Come from sites built exclusively for the purpose of SEO.
    [​IMG] Use overly-optimized anchor text.
    [​IMG] Come from adult or other "bad neighborhood" websites.
    [​IMG] Come from sites that are irrelevant to your own.

    [​IMG]
    Now here's how to find and identify suspicious links pointing to your website. This may take some time, but recovering from the update will for sure take you much longer.


    Important note: The steps below show how to run backlink audit with SEO PowerSuite's
    SEO SpyGlass, but in case you're using the software in its trial mode now, your analysis will be limited to 1,000 backlinks only. This means you can potentially miss out on numerous harmful backlinks in your profile. To run the full backlink audit you need a Pro or Enterprise software license:

    Get SEO PowerSuite license



    1. Build the most complete list of your backlinks
    1.1 Launch SEO SpyGlass, and create a project for your website (or rebuild your current project to have the freshest backlinks added)

    [​IMG]


    1.2 If you have your own list of backlinks, you can import them into the project in CSV file.
    File -> Import -> Backlink Data SCV file
    [​IMG]


    1.3 If you wish to import your backlinks from Google Webmaster tools, you can also do that here:
    File -> Import -> Import Google Webmaster backlinks
    [​IMG]





    2. Remove links that no longer exist
    Search engines are not very quick to update their backlink databases, that's why some backlinks that no longer exist in reality are still kept in their indexes. Thus, when you check your site's backlinks according to Google, for instance, you have some non-existent backlinks messing up in your backlink list. These links can't affect your site in Penguin update, but simply waste your time on useless checking and analyzing.
    There's no way to get rid of them if you're running your backlink research with an online checker, but SEO SpyGlass can help you here. The tool visits each backlink page real-time and checks if the links are still present ? this way you won't waste your time analyzing non-existent links.


    2.1 Choose Update all backlinks option
    [​IMG]


    2.2 Choose only the Page info factor to check
    [​IMG]





    2.3 Now select all backlinks having a No parameter in the Links Back columns and remove them from your SEO SpyGlass project to focus on the actual backlink only.
    [​IMG]

    3. Spot and mark any suspicious links in your profile
    Now you need to spot any links Google may consider spammy and low-quality.
    [​IMG]

    3.1 Choose Update all backlinks option again.
    The factors to check now are:

    • Domain IP
    • Domain Age
    • Domain Google PageRank
    • Alexa Rank
    • External links for page


    [​IMG]

    3.2 Now find all links that Google may consider law-quality, and mark them with tags to get back to them for a closer analysis later on.
    1. Group your backlinks by domain, and tag all

    [​IMG] Site wide links


    2. Sort your backlinks by Google PR column and mark the links from domains with

    [​IMG] Very low Google domain PageRank ( <1)


    3. Sort links by Domain Age column and tag links from

    [​IMG] Very young websites (< 6 months old)


    4. Sort links by Alexa Rank and tag those coming from domains with

    [​IMG] Very high Alexa Rank ( Alexa >7,000,000 )


    5. Sort links by the number of external links from the abcklink page. Tag backlink pages with

    [​IMG] Many external links from the page (>20)


    6. Finally, sort the links by Domain IP and mark

    [​IMG] Links from websites with identical C class
    (the first 3 digits in the IP address)


    4. Find links with suspicious anchor texts
    Another point Penguin is likely to focus on is how diverse and natural your link anchor texts are. Too many links with one and the same anchor can put your site in huge Penguin troubles, so now you have to take a closer look at all anchors used excessively in your backlinks profile.

    4.1 Switch to the Statistics section and pick the Anchor texts tab.
    [​IMG]


    4.2 Look through your anchor texts and create a list of all excessively used anchors.
    [​IMG]





    4.3 Back to your main working area, sort your backlinks by Anchor texts column and tag each link having an anchor from the "excessively used anchors list" you've created.
    [​IMG]


    5. Check suspicious backlinks manually
    3.4 Now that all of the suspicious links are detected and marked, take a closer look at each of them. Make sure the websites are relevant to your topic and do not seem a low quality spammy environment. Make sure your anchor texts look naturally and so on.
    It's up to you how "strict" your backlinks cleaning-up is to be, but removing lots of backlinks at once may cause a ranking drop, so it would be wise to get rid of your links in the most "glaring" cases only.
    1) If the backlink you check seems quite OK, remove the "suspicion" tags you've placed for it in your SEO SpyGlass project.
    2) If you plan to remove the link, leave the tag in place.
    Remove the "suspicion" tags for the sites you find OK.

    6. Contact the webmasters for link removal
    Now as you have a list of backlinks to remove, contact the domains' webmasters and ask them to remove the harmful links. SEO SpyGlass will help you find the webmasters' contacts: just add the Contact Info factor to your Preferred backlink factors and update it for the tagged backlinks.
    [​IMG]

    Now send each webmaster a link-removal request and check that the harmful links were removed and no longer spoil your backlink profile. This is it ? your backlink audit is done and you can rest confident none of your backlinks will trigger Penguin troubles!

    Okay, what else can you do?

    Backlinks are the biggest part of the Penguin update, but don't forget some other things that can destroy your website credibility and rankings:

    Eliminate keyword stuffing and duplicate content issues
    Use WebSite Auditor to find and fix any problem areas on your site.

    • Eliminate keyword stuffing issues: calculate the ideal keyword density ? the one used by your currently top-ranking competitors. If that technique lets your competitors rank top, than this is the key to creating what Google sees as relevant and non-spammy content!
    • Eliminate duplicate content: make sure all of your pages have unique titles and meta descriptions (rewrite any duplicates you find), and use robots.txt file to hide from Google's eyes any types of duplicate pages.
    [​IMG]

    Keep track of how your and your competitors rankings change
    You can use your Rank Tracker from SEO PowerSuite.

    • Keep the closest eye on your rankings to instantly react on any changes in your positions.
    • Monitor your competitors' rankings ups and downs to learn by their mistakes whenever you see their rankings drop.
    [​IMG]

    And finally? Don't panic!

    Just like the SEO world is getting mad about Penguin today, it was agonizing over Google Jagger Update back in 2005. Before Jagger, there was Florida.
    Over the last 10 years, Google was supposed to ruin SEO no less than 6 times. None of the SEO apocalypses ever happened, so why on earth would it happen now? Don't fly into panic, learn from SEO history and?

     
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  2. Junkfood00

    Junkfood00 Elite Member

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    I'm surprised, this thread has not received a single reply or thanks. Don't worry OP, no efforts are lost. +rep
     
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  3. #000000hat

    #000000hat Newbie

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    Do spam links actually have a negative SEO effect? I thought that Google counted spam links as being useless (neutral) instead of being actively bad. Because if that is true negative seo suddenly is much easier than I thought.
     
  4. no4h~

    no4h~ Regular Member

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    Probably because it he simply copy and pasted this from the Link-Assistant's News blog. It's not telling us anything new, either. It's simply them trying to sell their product, for as if some reason they were given some information that nobody else has been given.

    "Buy our product because Penguin 2.0 and stuff", is all I hear.

    We have no idea what this next penguin update with bring. Nobody but Google (more specifically, Google's Search Quality, and Web Spam teams) knows.
     
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  5. fsatark

    fsatark Junior Member

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    Amen!!!! The last week we are listen to "prophets" and "gurus" analyzing the upcoming disaster and we forget that even today almost 1 year after Penguin 1 we are not 100% sure what is exactly the algorithm of this one year old update!
     
  6. danailo

    danailo Senior Member

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    You are so ignorant mate but this is your choice :)

    Sent from my GT-N7000
     
  7. ibmethatswhoib

    ibmethatswhoib Jr. VIP Jr. VIP Premium Member

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    OP I have noticed you're a copy/paste master!!!
     
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  8. danailo

    danailo Senior Member

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    I am master in a few fields. One of them is sharing useful info. What is your last contribution?
     
  9. rasmusk

    rasmusk Senior Member

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    I don't know. Personally I don't like it, and maybe cause its just a c/p from a website whos trying to sell their software, which are "bullshit". I mean seriously: "Very high Alexa Rank", that is just bullshit.

    I agree on the bad neighborhood, over optimized anchors etc. But seriously "very high alex rank"? Thats just a joke.

     
  10. JustUs

    JustUs Power Member

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    Alexa? Are you serious? The Alexa ratings come from the use of the Alexa tool bar and about the only people that use that are Webmasters. With the use of the Alexa tool bar I took a site that had no visitors (blocked via htaccess) and only allowed search engines from > 9,000,000 to less than 186,000 by visiting it three times a day over a three week period.

    Bad neighborhoods is meaningless. Google does not really define what a bad neighborhood is outside of a few general and vague ideas. Those same bad neighborhoods will rank a site in Bing, Yandex, and Baidu. DuckDuckGo uses a Google Search with their own criteria. IXQuick and StartPage have their own criteria.

    Google is the most used SE in the US, but not in the Eu., China, or Russia. The search engines crawl each other and also use each others IP's to crawl a site pretending to be that other SE. I frequently find that Yandex is crawling my sites through Googles IP. Sometimes I find Bing crawling my sites through Google and Google crawling my sites through Bing and Yandex. Baidu I have blocked, but they still crawl my sites. Baidu is block only because they use abusive crawling practices and when they were throttled, Baidu just switched IP's. Going through Google and Yandex, Baidu is much more well behaved.

    It is not wise to assume that Google relies on their own crawlers to determine page position. Google relies on the serp in the above SE's as one of the matrices for placement. The weighting I do not know and am trying to calculate.

    While I appreciate your input, I find that it reads like a sales ad for the SEO PowerSuite.
     
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  11. danailo

    danailo Senior Member

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    I bet you never bought it do you :) Everything which cost money is evil lol. There is a free edition somewhere in BHW.

    JustUs it is sales pitch no doubt but it is a good read. Let's not talk about alexa and concentrate on the big picture. It can be abused but since most people don't care about it not many will try tricks like yours so that theory might be true.
     
  12. lancis

    lancis Elite Member

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    Google is like a sinking ship. When the ship sinks and you try to close one of the holes, another one opens up immediately due to increased pressure.

    So, instead removing backlinks, i would rather search for that other hole, that will open once Penguin 2 hits. Less work and competition that way.
     
  13. acotut

    acotut Elite Member

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    Low PR Backlinks are bad?
    How come?
     
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  14. SkyrocketSEO

    SkyrocketSEO Jr. VIP Jr. VIP Premium Member

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    The biggest secret of the Penguin 2.0.......You wanna what it is? It is not gonna be called Penguin 2.0

    Everything else will be just like it is today. If you do crappy SEo you go down, if you do quality you go up.
    Even after first Penguin most of the "SEO experts" continued to use crappy "SEO" tactics...so, I do not expect anything new.
    Can't wait to see thread after Penguin:"Damn you MaCu you ruined my biz, why oh why?"
     
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  15. rasmusk

    rasmusk Senior Member

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    Eveything which cost money is evil? I own a legit version of ranktracker because its awesome. I though this thread wasnt about the software? I just commented on how their tips are pretty useless, and only made to sell their software. I mean most of us already understand that its not a good idea to get low quality backlinks and have 100% anchor on moneyterm, LOL..


     
  16. notyourmatey

    notyourmatey Power Member

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    thanks for info but this is bullshit. first of all i'm sick of hearing about relevant links. if you analyze tops for competitive keywords how many of them have those mysterious relevant links? if i run computer blog and will recommend huge fan that will cool whole room and my desktop is it relevant link or so clever penguin will slap fan producer's page? people became so paranoid because they believe in whatever bullshit matt cunts says.
     
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  17. danailo

    danailo Senior Member

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    True story.
     
  18. skrape

    skrape Newbie

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    I think even more people will go BH after this update, Google just keep turning the screws.
     
  19. umerjutt00

    umerjutt00 Jr. VIP Jr. VIP Premium Member

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  20. jstover77

    jstover77 Executive VIP Jr. VIP Premium Member

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    Exactly. ^^

    Also, regarding this copy pasta. There is a much better tool out there: http://www.linkdetox.com. Will save you hours opposed to this method.
     
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