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- Jan 30, 2025
- 62
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### **The Rat Jump - Email Marketing**
You can significantly increase the open rate of your list, no matter what it is.
Regardless of niche, product, or service, it’s possible for your open rate to be much higher than it currently is.
Here are **
ways to increase your open rate**, just by avoiding your email landing in the spam folder.
---
### **
Don’t Waste Your Headline:**
It’s much easier to get someone to open your email out of curiosity or fear than by promising intangible things or giving away the main message upfront.
---
### **
Avoid “Forbidden” Words in the Subject Line:**
It’s always easier to spark curiosity than to use a heavy word and get flagged as spam because it’s “forbidden.”
Here’s a link to an article with these words:
https://www.dinamize.com.br/.../palavras-chaves.../
---
### **
Don’t Use Heavy Images:**
Always think about your customer’s mobile experience. If you fill the email with images, it becomes heavy, the images look disproportionate, and the chances of the email landing in the inbox decrease.
It’s better to direct them to a page with those images/videos you want them to see. This is good because it generates interaction with the email and reduces the chances of it going to spam.
---
### **
Don’t Keep Inactive Subscribers:**
People who don’t open your emails need to be removed. Delete them immediately. Filter and segment the people who really matter.
---
### **
Don’t Forget CTAs:**
Write different CTAs for the buttons in your email. The more varied the CTAs, the higher the click-through rate tends to be. ✍
---
### **
Don’t Forget the Preview Text:**
This is where you can use even more copy to get the customer to open the email, and many people overlook it. Use it to boost open rates and further engage your audience.
---
### ** Don’t Forget to Use Icons in the Subject Line:**
Use icons (emojis) in the subject line and be pleasantly surprised.
I always add 1 icon (emoji) to the most important emails that I need a large portion of the list to open, and that’s exactly what happens.
---
### ** Rat Jump Bonus:**
For those who don’t know, here are 3 more ways to increase your open rate:
**Check if you’re on a blacklist:**
https://mxtoolbox.com/blacklists.aspx
**Check if your DKIM, SPF, and DMARC are set up correctly:**
https://help.activecampaign.com/.../206903370-Autentica...
**Check if your subject line and preview text are within the correct limits:**
https://codepen.io/awoodall/full/Xbp
You can significantly increase the open rate of your list, no matter what it is.
Regardless of niche, product, or service, it’s possible for your open rate to be much higher than it currently is.
Here are **
ways to increase your open rate**, just by avoiding your email landing in the spam folder. ---
### **
Don’t Waste Your Headline:** It’s much easier to get someone to open your email out of curiosity or fear than by promising intangible things or giving away the main message upfront.
---
### **
Avoid “Forbidden” Words in the Subject Line:** It’s always easier to spark curiosity than to use a heavy word and get flagged as spam because it’s “forbidden.”
Here’s a link to an article with these words:
https://www.dinamize.com.br/.../palavras-chaves.../
---
### **
Don’t Use Heavy Images:** Always think about your customer’s mobile experience. If you fill the email with images, it becomes heavy, the images look disproportionate, and the chances of the email landing in the inbox decrease.
It’s better to direct them to a page with those images/videos you want them to see. This is good because it generates interaction with the email and reduces the chances of it going to spam.
---
### **
Don’t Keep Inactive Subscribers:** People who don’t open your emails need to be removed. Delete them immediately. Filter and segment the people who really matter.
---
### **
Don’t Forget CTAs:** Write different CTAs for the buttons in your email. The more varied the CTAs, the higher the click-through rate tends to be. ✍
---
### **
Don’t Forget the Preview Text:** This is where you can use even more copy to get the customer to open the email, and many people overlook it. Use it to boost open rates and further engage your audience.
---
### **
Don’t Forget to Use Icons in the Subject Line:** Use icons (emojis) in the subject line and be pleasantly surprised.
I always add 1 icon (emoji) to the most important emails that I need a large portion of the list to open, and that’s exactly what happens.
---
### ** Rat Jump Bonus:**
For those who don’t know, here are 3 more ways to increase your open rate:
**Check if you’re on a blacklist:** https://mxtoolbox.com/blacklists.aspx
**Check if your DKIM, SPF, and DMARC are set up correctly:** https://help.activecampaign.com/.../206903370-Autentica...
**Check if your subject line and preview text are within the correct limits:** https://codepen.io/awoodall/full/Xbp