This is my first time ever using Google Ads to promote an app I developed myself.
I targeted some of the lowest-cost-per-install countries I could find just to test and learn, and set my target CPI to $0.10 since thats what was recommended for these countries. My daily budget is $5, but the campaign has spent only $0.23, which is nowhere near the daily budget.
For the first two days, the campaign received zero impressions. It then slowly started getting traffic, and today it reached almost 600 impressions, with an average CPC of $0.02 and 0 installs.
I understand that 600 impressions do not mean 600 people visited the Play Store page, and that $0.10 is only a target CPI rather than a guarantee. However, I am wondering whether the low target CPI is preventing Google from spending the budget and finding enough users.
Should I increase the target CPI, or leave everything unchanged and wait a few more days while the campaign is still learning? Is this normal for a completely new campaign, or could I be missing something in the targeting, conversion tracking, creatives or Play Store listing?
I added relevant keywords and tried to configure everything correctly, but this is my first campaign, so I may have misunderstood something.
What should I do from this point? I would also really appreciate any tips from people who have experience running Google Ads for mobile apps.