This is gold, I have just read only the first 3 pages and I have to say thank you to everyone and the OP for starting this conversation! I look forward to reading the rest of the comments in this thread!
A tip from me would be to make sure your clients or boss about the strategies and efforts you are putting in to rank.
Think about when you are posting a new blog on your website, are you sharing it on social media or aggregate sites? For example where I used to work, when a blog would be ready to go, a minute after on all social media platforms the blog was shared and a e-blast would go out to our subscribers.
Hope what I wrote makes sense, and any questions or feedback are welcome.