depends on monetize skills - how much do you think you can get out of them, squeeze them to adsense ads, throw them to cpa offers. whatever potential is.
$50-100 is reasonable for a diverse set of non-targeted followers.
In short 3K out of the 5K may be IM people -- you never know.
in addition to the above use the create groups tactic to get some decent traffic. Also, you can use it to soft refer to other sites/products that you are promoting.
If it is a fully legit profile then expect to pay $250-1000. That said those who know what they are doing would not sell such an account.
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