I’ve been running Search & Performance Max campaigns, and the results have been very stable for over two years.
But recently, from 24–30 July, my account’s CPA increased by 63.3%. I also noticed that my account-wide CPM increased by 72.89%, which made serving ads significantly more expensive.
For Performance Max campaigns:
CPM increased by 63%
CPA increased by 74%
What I find even stranger is that for Search campaigns:
CPM actually decreased by 17%
But CPA still increased by 48%
I understand that many factors can contribute to a higher CPA, but this is the first time I’ve seen such a dramatic increase in CPM, especially considering that I made no changes to the account during this period.
Has anyone experienced something similar? I’d really appreciate hearing your thoughts or insights.
But recently, from 24–30 July, my account’s CPA increased by 63.3%. I also noticed that my account-wide CPM increased by 72.89%, which made serving ads significantly more expensive.
For Performance Max campaigns:
CPM increased by 63%
CPA increased by 74%
What I find even stranger is that for Search campaigns:
CPM actually decreased by 17%
But CPA still increased by 48%
I understand that many factors can contribute to a higher CPA, but this is the first time I’ve seen such a dramatic increase in CPM, especially considering that I made no changes to the account during this period.
Has anyone experienced something similar? I’d really appreciate hearing your thoughts or insights.