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5 Things You're Doing Wrong On FB and Twitter

Discussion in 'Social Networking Sites' started by The Scarlet Pimp, Jan 15, 2013.

  1. The Scarlet Pimp

    The Scarlet Pimp Jr. VIP Jr. VIP Premium Member

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    Here are 5 tips for small business owners to be more likeable and ensure greater success using social media:

    1. Listen first. Before your first tweet, search Twitter for people talking about your business and your competitors. Search using words that your prospective customers would say as well. For example, if you're an accountant, use Twitter to search for people tweeting the words "need an accountant" in your town.

    You'll be surprised how many people are already looking for you. :D

    2. Don't tell your customers to like you and follow you, tell them why and how they should. Everywhere you turn, you see "Like us on Facebook" and "Follow us on Twitter."

    Huh? :eek5:

    Why? :confused:

    How? :rolleyes:

    Give your customers a reason to connect with you on social networks, answering the question, "What's in it for me?" and then make it incredibly easy to do so. Note the difference between these two calls to action:

    "Like my book's page on Facebook" :p

    vs.

    "Get answers to all your social media questions at http://FB.com/LikeableBook." :cool: :thumb:

    3. Ask questions. Wondering why nobody's responding to your posts on Facebook? It's probably because you're not asking questions. Social media is about engagement and having a conversation, not about self-promotion.

    If a pizza place posts on Facebook, "Come on by, 2 pizzas for just $12," nobody will comment, and nobody will show up. If that same pizza place posts, "What's your favorite topping?" people will comment online ? and then be more likely to show up.

    4. Share pictures and videos. People love photos. The biggest reason Facebook has gone from 0 to 900 million users in 7 years is photos. Photos and videos tell stories about you in ways that text alone cannot.

    You don't need a production budget, either. Use your smartphone to take pictures and short videos of customers, staff, and cool things at your business, and then upload them directly to Facebook and Twitter.

    A picture really is worth a thousand words -- and a video is worth a thousand pictures.

    5. Spend at least 30 minutes a day on social media. If you bought a newspaper ad or radio ad, you wouldn't spend 5 minutes on it or relegate it to interns. Plus, there's a lot to learn, and every week, new tools and opportunities across social networks emerge.

    Spend real time each day reading and learning, listening and responding, and truly joining the conversation. The more time and effort you put in to social media, the more benefits your business will receive.

    Above all else, follow the golden rule: Would you yourself click the "Like" button, the Follow button, or Retweet button if you saw your business on Facebook and Twitter? Would you want to be friends with your business at a cocktail party? Just how likeable is your business?

    http://www.ducttapemarketing.com/bl...-wrong-social-media-and-5-tips-for-success-2/
     
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  2. G-S-T

    G-S-T Executive VIP Jr. VIP

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    JK
     
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    Last edited by a moderator: May 18, 2016
  3. The Scarlet Pimp

    The Scarlet Pimp Jr. VIP Jr. VIP Premium Member

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    ha! i found the info about giving people a reason to like you on fb to be helpful.
    i see the 'like us on fb' link all over the place, but i rarely see a reason to click the link.
     
  4. steelballs

    steelballs BANNED BANNED

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    Yes here are two things wrong that are a big mistake...

    1 - Joining facebook
    2 - Joining twitter

    [​IMG]
     
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  5. heartofgold

    heartofgold Regular Member

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    I want the minute back of my life that I wasted reading this.
     
  6. CageyVet

    CageyVet Newbie

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    3 easy steps...

    Add Value, always add value...

    Engage at their level not yours...

    and finally do not do what everyone else is doing....

    it can not get any simpler..