I'm working on doing a campaign on an ebook. I'm trying to work the numbers out. This may be a dumb question. But if i work my landing page out decent can i expect a 5% conversion rate? Or is this unheard of? Also, I am marketing to a fairly desperate market. So i would guess i would have higher conversions. Can anyone atest to what their typical conversion rates are that they get? I'm working on SEO and PPC with this.