1. This site uses cookies. By continuing to use this site, you are agreeing to our use of cookies. Learn More.

40 pages of ORM Gems from BHW!!!

Discussion in 'Online Reputation Management (ORM)' started by The Curator, Mar 6, 2016.

  1. The Curator

    The Curator Jr. VIP Jr. VIP

    Joined:
    Dec 27, 2013
    Messages:
    991
    Likes Received:
    380
    I am a curator, I went through this whole forum for ORM posts (a fan of ORM) and found some great gems of wisdom. The main contributors to this thread is:
    BHopkins,
    Avid Learner,
    HOBB5,
    OriginalPoster,
    BassTrackersBoats,
    1337Wulf,
    7878,
    There's more but I don't remember who else contributed, if you find I left you out, send me a pm and I will add you in.

    (this was done by hand)
     
    • Thanks Thanks x 10
    Last edited: Mar 6, 2016
  2. The Curator

    The Curator Jr. VIP Jr. VIP

    Joined:
    Dec 27, 2013
    Messages:
    991
    Likes Received:
    380
    Online Reputation Management
    A guide to selling your services to clients and how to over deliver on the service.
    • Online reputation management is a very hot up and coming aspect of the internet services industry that if done properly can end up making you look like a genius to your clients.
    • Why is online reputation management important?
    With the world turning more and more to the internet for information one needs to have a complete variety of information from various sources so as to lay out a foundation of positive information, to give those interested in you an idea that there are a lot of individuals and groups that have encountered you and were pleased and finally to make any negative stuff get off the first pages of the search engines.
    A multitude of different sources with positive reviews and information will give the buyers of your client's products or services more of a reason to do business with them as opposed to the company that has a thin positive background.
    • How do you sell a client?
    First thing is you have to create a sense of need for the client as many people have not even thought of that as an industry. Share with them some of these facts:
    Almost nobody uses a telephone book to find a number or a business anymore. You may see them used in very rural areas where the internet is spotty but that is few and far between. Also many families do not even have home service so they do not get one delivered as it was in previous times.
    So they got to the internet to look up a phone number or to find a particular type of business. If you have spotty things on the internet or if you have very little on the internet that lauds and applauds the client and the competition has a handful or even a bunch guess who has the better shot at getting the business?
    The other guy.
    • If you have had an issue and are listed on a site such as ripoffreport.com you need to bury that negative information with a slew of positive information from a variety of places. There is no way to stop others from posting negative stuff on the social media platforms either so you need to counter that even if it has not happened because chances are at some point someone will come along and post negative things and that will cost you money.
    • Rare is the business owner that is fine with the competition taking money out of his cash register... in fact I would go past rare and say there is not one out there. Google, Bing and the other search engines are the new telephone book and they are a thousand times more comprehensive that a phone book ever was and a thousand times more effective.
    • Spending your advertising dollars on a yellow page ad is a kin to buying ads and posting them on the inside of your back yard fence... the only person that is going to see that is you and your not the demographic you are targeting.
    I bet that you didn't know that 80% of the searchers research online before buying in a 10 - 20 mile radius. 80%!
    Where were cell phones 20 years ago?
    We had them but they were extremely limited in their functions. You could make a call or you could receive a call... sometimes.
    Today cell phones are everywhere and they have a plethora of functions. The mobile advertising industry is exploding exponentially with all the functionality of the current smart phones and the internet is searched more on a cell phone than one would imagine.
    • There are over 1.2 billion (Yes, BILLION) mobile web users worldwide and it's not all fun and games. Over 50% of the people use their mobile phone to choose a restaurant, a car dealership, a bank as well as any other business or industry you can think of and if you are not online and online is a positive way you are potentially missing out on tens of thousands of dollars.
    With about 7 billion people in the world you could be missing out on 1 of every 7 person that is looking for your business per the US Census Bureau as of March 27th, 2012. Do the math and figure out how much more revenue your company would have with an increase of 14% more customers.
    80% of the people use the internet to research before buying in a 10 - 20 mile radius and over 50% of those people are using a mobile device.
    And that is today as the mobile market is only going to get bigger.
    Mr./Mrs./Miss Business owner, get on board and get on board fast.
    How do we go about giving a client solid online reputation management?
    Google Places.
    • Get your client listed on Google Places (www.google.com/places) firstly.
    Google Places ranks incredibly high and it is possible for buyers of your client's products or services to leave reviews. When setting up the Google Places listing be sure to add in images, video and every other field available. The more complete the listing the better it will rank. Also make sure that the description has in it the Keyword you want to rank for as that does indeed matter as to ranking about the other guys.
    • LinkedIn.
    Get your client listed on LinkedIn and submit the URL to Google and backlink the URL as well. Be sure to set your profile to public so the search engines have the opportunity to crawl it. Set the URL to be linkedin.com/Business Name. Now you want to optimize the page using all the fields and semi keyword stuff the page so it is picked up by the LinkedIn searches as well as Google and the other search engines. I also typically hit the profile with backlinks as well in order to make sure that it is treated a bit better than your average optimized profile.
    • Facebook
    If Facebook was a country it would be the 3rd most populated country in the world. Get your client on FB and get his page active and make it public. Add content on a regular basis and backlink the FB page. Have his FB page print on his receipts and have a link to it from his main site. If he advertises on local media make sure that he mentions his FB page in the advertising... in short make it an active page so that it ranks in Google. An active FB page will trump a lot of other pages online and works wonders for Reputation Management.
    • YouTube
    If you are not using YouTube for your clients you are doing them a serious disservice. YouTube Videos can be ranked quite easily and can grab 10% of that first page real estate on Google without much effort. Make some nice videos for the client lauding and applauding him or his company, tag that video with plenty of long tailed keywords, e.g. shop at Joe's Store, deals at Joe's Store, Joe's Store Hours etc.
    These Videos are yours and not your clients so make sure that you have them in a channel that you own. If the client fails to pay you have the opportunity to take them down in one fell swoop or if the client wants to own them at some point you have another income opportunity.
    • Twitter
    If he does not have a twitter account he needs one yesterday. Set up an account for him and send out tweets on a regular basis. Be sure to mention Joe's Store in the tweets as you are tweeting away. Just as with FB, make sure his clients are aware that he has that twitter account and get them to follow him once they find out. It's not real hard for him to get those kinds of followers if he has special offers for only those that are on twitter and can bring in the "special coupon code" for discounts and deals.
    In addition to the legit followers get many others using the variety of techniques that folks use to get followers (best one is to follow others and they usually follow back). Build the account up so that there is a little army of followers and retweeters and you'll see some of that build his reputation online.
    • Myspace
    Myspace, seriously? Yeah, seriously... set up a Myspace account and make it content rich as well as keyword rich. The account should, of course, be myspace.com/client and treat it similarly as you were the FB page except don't worry about his clients seeing it
    because nobody really cares... except Google. Myspace pages can rank very nicely in Google and that is one more piece of front page real estate that you can grab without a ton of effort at all.
    • Web 2.0 Properties
    Do not forget the power of Web 2.0 properties when doing online reputation management. They can certainly rank and will absolutely "clog" up the search engines for your clients. Clientname.Web2.0.com is a great way to have a lot of positive information on your client in Google, and you do not have to be content heavy which is real nice. A 700 - 800 word article that is keyword rich and uses h1, h2 and h3 tags as well as the <strong> tag for the keyword (your client's company name) goes a long way in protecting your client.
    Don't leave it at that though... update those properties on a regular basis with new unique (spun is fine) content and be sure to backlink the content as well. An active Web 2.0 property can rank very nicely for a long time and links to it would seem very natural to Google IF it is updated periodically.
    How many Web 2.0s should you build? As many as it takes but you would be well served by 40 - 50 and be sure to hit all the usual suspects... WordPress, Blogger, Hubpages, Squidoo etc.
    • Article Directories
    Article directories do not have the clout they used to have and for good reason as they were used and abused by folks for years but they do have their place in the reputation management society. People still go to them to read articles... with a proper keyword rich well written article you can still rank and if you have no outbound link in the article you are better yet.
    Write a 700+ word KW rich article discussing the pros businesses similar to Joe's Store and submit it to Ezinearticles.com without the name of your client in the title. Do not mention Joe's Store at all in the article but make it a generic article about that industry. In the Bio or Resource box you can be promotional and get Joe's Store in there 2X. The longer the article the longer they allow you to have for your resource box so keep that in mind. Once you have the article in E-zine, spin that puppy and put it in a tool such as AMR and publish it everywhere you can making sure it is spun properly.
    • Press Releases
    This is quite possibly my favorite method of reputation management because it is so easy and looks so good to a client. Write one decent length press release about an aspect of the business (700 - 800 words... seeing a trend yet?) and make sure the title has the Joe's Store in it and the keyword density is 1.5 - 1.9% in the press release. Submit it initially to prlog.org. You'll need an account there and you'll need to use a legit email as they do not allow throw away emails for account sign ups.
    When you set the account up they allow you to choose a city, choose New York as you'll get a better ranking in Google as well as set up a "Press Room" to have your press releases published. When publishing the article they allow you to choose 3 categories. Those categories you are going to choose are Advertising, Banking and Finance as they get the most run on that site and will rank better because of it.
    Write a nice business profile using your keyword and put that in the the business profile section and be sure to add in keyword rich tags. Also in your summary be sure that you have Joe's Store in there as well so that you get that little extra keyword bump. As to the summary many people just grab the first paragraph of the press release and that is such a waste of opportunity. Don't be lazy, write a little summary as it only takes a few minutes and will aid in ranking the PR.
    From here you can submit the same press release to a variety of free PR sites or do what I do which is put it in the best spinner and get a bunch of unique press releases out there.. Some will rank and some won't as that is the nature of the beast.
    • EMD Domains
    Exact Match Domains seem like a no brainer but is often overlooked in the reputation management industry. Buy each and every extension as well as any reasonably expected misspellings for your client.
    Be sure to buy the .mobi extension and absolutely, positively, 100% make sure that you make the site functional on an iPad, droid and a smart phone.
    Build the sites with proper on site SEO and do minor off site SEO for them and you should be golden. What I have found to be very effective is to have a site that is not very thin like you see out there but a 15 - 20 page site so you have opportunity to rank your clients' inner pages as well as the root domain. Again h1, h2 and h3 tags as well as the <strong> tag for his name or company name.
    Again I would go with longer articles (700 - 800) words as well as add in images that are named the company name as well. Images rank as well so use that as part of your onsite SEO. Imbed your YouTube videos in the pages as well and backlink the inner pages as soon as you make them.
    If you are using Word Press (which I suggest) to build the sites be sure vary the theme for each one and do not have the same plugins on each site and host them on different IP addresses as well and use a huge ping
    You own the sites, not the client... he is renting them. If he wants to own them you have an opportunity for additional revenue once again.
    • I brought up specific sites like Myspace, Facebook, and Twitter and such as specific sites but you want to expand that if the above is not cutting it for your client. You want to do the same with Flickr, Tumblr, Technorati, Digg and all the assorted social bookmarking sites as well. Some of the social bookmarking sites may only rank for a short period of time and that is fine since you are going to be building the other sites for long term benefits and you will need some short term rankings to help out as you are building your long term sites and the more your client sees his name online the merrier he will be.
    • So basically what you can see happening is that we are generating a bunch of unique content and placing that content on different platforms taking up all the real estate you possibly can and hiding any "bad" information that may be out there on the internet that is hurting your client and affecting his income.
    • Be sure to have NO OUTBOUND LINKS on any of the properties you are building no matter how tempting it is. You are not doing SEO you are doing reputation management and outbound links will take a bit away from the strength of the sites. You want to take up as much real estate on the first few pages of Google for your client and you want as much of what you write to be positive as well as informative about his business.
    Save every link that you build on every site whether it is one that you own (the EMDs) or any of the properties that you build for him on other sites.
    • At random various times send backlinks to them, hit them with social bookmarks, throw them in an indexing tool so the bots revisit, scrape box blast them with a huge variety of anchor texts... the actual anchor texts are not overly important as much as it is important that the backlinks "remind" Google that the sites are not orphaned and that people are interested in what is written on them and want to share them with friends and family the world over.
    7878 METHOD
    • RESOURCES FOR THE 7878 METHOD:
    Like I said at the beginning, you don't need any fancy tools to get started - because I didn't. Most of the stuff can be purchased from Costco, Staples, Walmart or even the dollar store. I spent roughly around $60 on stationary. It could've been a less if I go with cheaper quality, but I don't feel like it because I know I will be using them for quite a while.
    This was my list:
    -1x confidential stamp @ $12
    -1x 250/box Envelopes (white) quick strip @ $15
    -1x 12/pack ink pens (red) @ $10
    -1x ink pen (black) @ $3
    So that comes down to $40 + Tax, roughly $47 total.
    A quick tip here is that always get ‘quick strip' envelopes. Don't cheap out on those. The last thing you want to do is using glue to seal the envelope. This is a total waste of time and it's definitely not worth it. Not to mention that if you suck at gluing, it will look very unprofessional.
    Took me less than 1.5 hours to buy all those along lunch. Yes, it really just that easy.
    • RESEARCH & GETTING LEADS FOR THE 7878 METHOD:
    So as you probably noticed by now, I kept my start-up cost quite low. I didn't buy anything fancy like dice or <object> to put inside an envelope. This is because I did research beforehand and found out that mailing is quite expensive at where I live, so putting an <object> in there will bump my cost up. (I did try a couple with dice in them, but unfortunately, I didn't get any response from those guys.) Either way, let's move on.
    I didn't get any expensive tools or software for my research neither. In fact, I did this manually and on the bright side, it allowed me to learn more about how things work and how they should be done, so I got firsthand experience here.
    I was mainly targeting businesses with poor reviews on "Google+LOCAL" only, using the following query:



    It took me around 2-3 hours to collect 20-30 listing with poor reviews. But If I can do it, so can you. So it's pretty straight forward. I just build a quick list on excel with names, address, website (general info). I usually aim for companies with 3 stars or lower. I also try to aim for businesses that don't look too shady and have marketing budget.
    After I build a list of potential clients, I visit their website manually, and spend maybe 30 seconds to 1 minute, to see what they are really about. Sometimes, I got lucky and I was able to find the owner's/manager's name and contact info directly on their about us page. Otherwise, I will head over the manta.com or linkedin.com and try to grab the info I needed there.
    TIPS: I tend to skip businesses that I wasn't able to find contact info for, that's because my time is valuable, and I am not a big fan of sending generic letter mail. So reading further, you will notice that my ROI is actually quite high.
    TIPS #2: Like I said, I also aim to approach businesses that are relatively small but with marketing budget, so that it doesn't have to go thru the different tiers of decision makers to pass me the cheque.
    • EXECUTION FOR THE 7878 METHOD:
    After all info collected and filtering the shady ones, I will go back on their Google Local listing page, filter the reviews so that it shows the "lowest score" first.
    I will then take a screenshot of them and print them out. Sometimes they have so many bad reviews that it may go as much as 4-5 pages. That's ok. I print them all out! To save time, I print all potential clients at once. Clip them and organize them nicely in a folder, then head over to local Starbucks and....
    Yeah... Now comes the shitty part. I will then write on each printout one-by-one, just like what 7878's method suggested. I drew arrows and used short sentences to draw their attention without making a mess on the entire page, because that could be hard to focus.
    I picked the color RED (that's why I use a red ink pen), to draw more focus. I think RED is a powerful color to catch attention. It's like your high school teacher writing all over your essays, pointing out the mistakes you've made.
    This was very time consuming, but overtime, I got used to it, and most of the time, I was writing the same statements over and over again. It's boring. Now you know why I headed to Starbucks. Because I was mailing in small batches (20-25 letters each), I can usually finish them within 2-2.5 hours. Despite how it was a boring process, I did spend time writing each one, because I understand that each of these are GREAT OPPORTUNITY. If one converted, it means $500 months after months.

    • TIPS FOR THE 7878 METHOD:
    Let's face it. Spellings and other mistakes are hard to avoid when you have so much to write. But if I made a mistake, I trash it and re-write the entire thing. I find it more professional. I don't use correction pens. I literally rewrote the entire letter when I made a mistake.

    As for the envelope, I also handwritten them; the company's name, address and attn. to. For me, I tend to find it drives much higher open rates. And finally, I use my "CONFIDENTIAL" stamp on both front & back of the envelope to drive potential client's attention.

    • MAILING FOR THE 7878 METHOD:
    I was only targeting businesses in my city, and based on my research, it takes roughly 2-3 business days to have them delivered. Therefore, I tend to mail them on Friday or Monday. This is because:
    A: If mail on Monday, they will receive on Wednesday or Thursday.
    B: If mail on Friday, they will receive on Tuesday or Wednesday.
    Therefore, both will allow me to schedule a meeting on Friday or even weekends (if they are okay).
    TIPS: Make sure you ask your post office regarding cut-off time. Let say if your cut-off time is 2pm each day, then you better mail them out before that. Otherwise, it may be considered the ‘next day' instead and may ruin your plan.
    To save time, I buy stamps in bulk of 10 - the sticker type (self-adhesive stamps), so that I can just peel and stick. No glue or moistening needed.
    • AFTER MAILING FOR THE 7878 METHOD:
    I know a lot of users here get super excited after mailing their first batch out, I wouldn't blame you guys because I was also. But I gave each business at least 3 business days to read and digest, so I don't quite expect any calls before that. I gave each at least 2 weeks before I started calling and follow up on the letters.
    • MY FIRST MEETING FOR THE 7878 METHOD:
    I have several meetings using 7878's method, but they were all pretty similar. I am just going to briefly explain what happened on my first meeting: So, I received my first call back 4 days after I mailed out my first batch. It's a call from a family operated retail store. They are still my client as of today and happily enjoying their success. They had no idea what ORM was about, what I do and in fact, no idea what's going on at all. Very confused, and very disappointed about those reviews being published. They told me about how they were accused, this and that.
    So as an ORM consultant, I calm him down and we scheduled a meeting. I did not mention anything about price or what I could do for him. All I said was I got a solution. I helped out a lot of businesses like him and told him not to worry. I made it very straight forward that the meeting is 100% free. 100% no obligations. If he doesn't like my solution, I can just walk out the door. Nothing to sign at all. Won't charge a cent for the meeting.
    TIPS: Your main objective is to schedule a meeting over the phone and NOT to close the deal. I personally find it challenging to close a deal with someone who has no idea how ORM works or what you can do for them.
    In most cases, these technical stuff are way out of their league and it will just drive further confusions. Confusions will lead to no trust, and no trust means no business. No business means no money and you lose.
    After the meeting was scheduled, I did research on his company right away, EVERYTHING - including his site, competitors, reviews on different platforms, his SEO - just everything, as much as I could.
    I also prepared a few common questions that I was expecting to be asked (I have posted them here on BHW, so I am not going to repeat myself and just post the link here instead):
    I was fully prepared to the meeting, and I was confident on closing the deal because he really needed help. I can sense it, and hey, he was the one who approached me; so yeah...
    • Top 5 ORM Questions You Should Prepare Answering Before Meeting:
    But generally, it usually takes me 2-3 meetings to officially close a deal and receive the cheque. Most business owners I work with are apparently a little behind in technologies/internet. Therefore, some clients require a little more time from me to understand what I can do for them and how the ‘online reviews' really works.
    I am a hands on type of person, so I like to visualize things and see how things work in action; and because of who I am, I expect my clients to be like this too. Therefore, before every meeting, I setup a demo account on my own private version of the ‘reviews funnel' script (positive feedback goes reviews page, negative reviews go than you page), with their LOGO and their STOREFRONT image. I will show them exactly what it will be like if they go with my service and what their customers will see. I will also make it clear how it can benefit their business and show them how they can re-use the leads they collected for other marketing purposes. The demo/walkthrough in person, not only it makes it easier for them to understand, but also impressed my clients how easy it is.
    My review funnel page look like this:
    By showing them how I can help them and what my script can do for them, most will be hooked. My script not only filter negative reviews, but also collect customers data - so this gave me the opportunity to upsell my email marketing and other services (I will explain more later).
    So here is a general breakdown:
    Meeting #1:
    Meet with the business owner/decision maker, explain to him/her how it works, what I can do for them, answer their questions, show them the pricing, come up with an agreement.
    Meeting #2:
    Give them an invoice and agreement/contract. Have them sign, pick-up the cheque and answer questions.
    Meeting #3:
    Deliver ‘feedback cards' to them, answer more questions and perhaps, show them how it works again (and upsell).
    TIPS: Be prepared to answer a lot of questions over and over again. Don't be surprised that some clients are a little behind in technologies, and that is why you are hired. You may have to show your clients how things work over and over again and this is perfectly normal.
    • ADMIN/MANAGEMENT FOR THE 7878 METHOD:
    For invoicing, I am currently using Freshbooks. They are very affordable and user-friendly.
    For monthly report, as mentioned, I am using my own private script that does all that for me.
    For feedback cards, I went with a local printer that gave me some good pricing.
    For contract & agreement, I used some generic contract/TOS and modified it based on my service, city and regulations.
    • When you call in what are some of your tips for getting past the "Gate keepers"?
    A. I don't mail any generic mails. All prospects are well researched with owner's name (based on info on manta/LinkedIn). So when I call, I simply ask for the owner's name directly. If the gatekeeper asked what the call about, I is would gave her an honest & polite reply, something along these lines "I sent a confidential letter to ________ last week, and I would like to speak to _________ personally".
    • How do you counter potential clients who claim your services aren't in their "budget"?
    A. I will show them how their next door competitors are performing, the number of good reviews their competitors have, and what they have (a bunch of negative reviews). I would ask them, if you were a potential customer, who would you approach? By this time they should have an answer in mind.
    B. I sometimes would also give show them a big picture (zoomed out map of the entire neighborhood) on Google maps, and show them how the 'red dots' represents businesses related to their industry. I will tell them that competitions are tough in the area, and with a bunch of negative reviews, what makes them think potential customers will choose them?
    C. If they love the idea and really don't have the budget, then I will give them certain % off, but a longer contract. By default, all clients go with 6 months contract, but of course, this is business, so there are always exceptions.
    D. Throw in a bonus. What I did for 1 client is that I promise her I will make her a summer-special flyer/ad for her to post on her Facebook. Not only this got me an extra gig from her (social media), but it also made her very happy.

    • I always suggest my client to hand out 'feedback cards' (how did we do), and the size of it is just a business card, then staple it together with the receipt, so customers see it right away.
    • A about the URL, you can just create a subdomain/subdirectory on your client's domain, then point it at the reviews landing page

    • In most cases, customers will visit the review page and the owner will benefit from the following:
    1. Customer visit page (he/she will fill basic info such as name/email/number) - All those data will be stored on backend for the owner to re-use for further marketing purposes as well as an opportunity for you as an ORM consultant to upsell other services
    2. Customer will then choose a review platform to leave a review to. I am not sure where you're from, but most people in US/Canada have a Gmail or yelp or Facebook account. So the chance of having none of those 3 are quite low. Even if they didn't leave a review, you still gained from #1, which allow you to market them again in future.
    3. The owner will get further insights of his/her business - see how many customers are truly like/dislike the service, product and more - and the list just keeps growing and growing overtime, like a mini CRM. And because the list keeps growing, you as an ORM consultant will have more and more marketing opportunities for that company. It's a win-win.

    • Never promise anything you can't control
    If you can't control them, why promise or guarantee it? It's just easier and smarter to explain to your client ahead. Be honest and make them aware that nothing is guaranteed in this world and you will do your best. Save your own ass and avoid preventable trouble.
    Be precise. Show them the issues. Then present them the solution.
    Not every business owner has time to spare and spend hours listening to what you offer. I too, have been pitched many times, and I usually lose patience after the first 5 minutes of listening to proposal that I am not too interested in. Instead, get straight to the point please. Prepare your presentation / pitch; Existing issue + proposed solutions + delivery/price. That's it.

    • A strong call to action
    Sometimes I notice that they just need to be told what to do. If you offer 5 services in total (and it's common; SEO, PPC, email marketing, web development and ORM etc.), don't present them all at once. Instead, do your research and see what they need the most. Presenting them with so many different options will just confuse them. The more they are confused, the harder they will trust your service.
    So decide on what you believe will do best for that because, and create a strong call-to-action plan for them. Tell them exactly what they need to do, how much and why. And seal that deal!

    • Dress equally
    Some people will disagree with me, but I tend to or try to dress equally as the person I am meeting with. For example, if I have a meeting with plumber, I might go with a polo shirt. If I meet with a dentist, then I might go with a dress shirt etc., this is really a personal thing, there is no right or wrong. I tend to like to dress equal to make the other person feels comfortable - like talking to a friend that wants to help him/her. Full suit is not needed for every event, it will just make the other party uncomfortable.

    • Business cards. Website.
    If you are offering an online marketing service and you don't have a website for your own company, then something tells me or your customer that you aren't ready. So that should be top of your list regardless if you are offering ORM, or SEO or web development services.
    Having a business cards ready is definitely essential, especially for networking events. Just remember that not everyone is 'techy' that knows how to use QR codes or have their iPhone ready all the time. A lot of people I met are still behind in the internet marketing world; and that's the #1 reason why they approach you or you approach them at the first place.

    • So after you mail out those letters, start preparing to answer the following questions:
    1. How did you find them?
    Most clients I received a call back from weren't too tech savvy. They were often confused what's going on, where I found them and if those reviews are legit. Then they would go thru the whole process explaining the situation to me and claiming that customers accused them. So it's your job to walk them through the process and explain why this happened, what online reviews are and why they were written.
    2. What do you do for us?
    Here is your chance to pitch in and let them know how great you are, and what you can do for them. Show them exactly why they are losing sales and will continue losing sales if this goes on. Show them exactly what and how their competitors are doing, and they aren't.
    3. How are you going to help remove my negative reviews?
    Probably the #1 most asked question. I would say 99.9% of the time. No matter how desperate you are, do not guarantee any negative reviews removal. Kindly explain the concept of 'bumping them down' instead and make them understand.
    4. How much do you charge?
    This is often a tricky question. It really depends on a lot of factors such as location, industry, company size and how bad their reputation are. I would recommend tier pricing so it gives them options - just like what other users recommended on other threads.
    5. How long will it take?
    This is another tricky question. It really depends on how much traffic or customers their business gets per day. I try to set them on a 6-months contract and explain the benefits that even if their 'ratings' get bump back up before that, it's wise to be proactive and keep collecting as many reviews as you can. This will allow them to be ahead of competitions.
    TRIPADVISOR METHOD
    I do need to give you heads up that unlike the TripAdvisor method, not all business owners here might have the marketing budget, so you need to determine whether they deserve your time or not.
    The best ones I found are restaurants. Many depends on 'positive reviews' in order to stay alive or attract new customers. You wouldn't try a restaurant with 1 star after all right?
    I would also encourage you to give these businesses a call to make sure they are at least 'in business' and not closed/dead - you don't waste time and money.
    So let's jump right in!
    1. We all know yelp doesn't like businesses asking for reviews. Instead, they have always encourage vendors to use their 'creative' badge on their site, and vendors who care follows! So we are going to use this to our advantage.
    Here is an example that you can start off with:
    Code:
    http://www.swkidsdentistry.com/
    2. We will search for businesses with one of the badges on their website and do a reverse image search on Google.
    3. We will then put our city name in the search query so google can further filter businesses in our area
    4. In this example, it shows 2080 results - websites/url with the badge and also located in Texas. (Yes, some results are duplicates - but you get the idea).
    5. You can repeat this method for other Yelp badges or with another platform!

    • Manta.com
    This is a no-brainer and probably use by many of you already. And of course, this is usually the first site I go to for all info as well. However, I don't just depend on 1 source, but also the 4 other sources below - just to cross-reference and double confirm the info are correct.

    • Linkedin.com
    Since LinkedIn is a professional social media platform; most information there are very accurate.

    • Whois Info
    For IM'ers like us. This should be pretty self-explanatory. Head over to whois.net or godaddy or gomommy or whatever. Search them up and see what you can get out of it. Oh, and one more thing - the downside of this approach is that over 50% of businesses use whoisguard - so don't be too surprise!

    • Business Record
    Depending on where you live, in certain States & Provinces in US/Canada, there could be an official platform/database/directory where you can search for registered business directly on their website.

    • Their website
    This is more common than you think, but a lot of companies (especially service-based industry such as your local dental), often have a section on their website that introduce themselves and the team (i.e.: about us, our team, why us etc.). That's how you can easily spot the name of the person in charge easily.
    BONUS - Call them up
    There is no better or more accurate approach than this. By reaching out to them, you get the most up-to-date info and also ensuring the business is still active (and alive). I've encountered a few scenarios where my letters were returned because that business apparently closed down (probably because of too many negative reviews). What made it worst was that my time and efforts were lost!
    Laser Targeted Leads/Prospects
    TripAdvisor is not new to anyone here, but only a handful amount of people knows that it is actually an ORM goldmine! As we all know, TripAdvisor focus heavily on hospitality industry, which usually means medium and big businesses (not your typical mom-and-pop shops). Online customer reviews are extremely critical to them. I would say 8 out of 10 travelers READ reviews of the motel/inn/hotel before booking their stay. If you think about it, YOU, yourself probably will checkout reviews before you book a room and spend a night there.
    These hotel management knows. Proof? Majority of restaurant owners aren't too active with reviews much, but that's not the case with hotels. Most hotel managers are very active and reply to reviews no matter if it's positive or negative. They care! And most of all, they have the $$$ budget. This makes them a good qualified prospects and make our time worth it to reach out to them.
    So let's dive right into action!
    1. Go on Google, and use the following search string
    Code:
    Site: tripadvisor.com "responded to this review" "your-city"
    *Replace your-city with your city name... of course*
    Then activate filter > Search Tools > Past week.
    2. Go through the search results, you will see businesses with LOW ratings/poor reviews, MANAGERS who replied to the reviews past week.
    3. AH-HA! Those are the businesses we want to target, so click into the result for more info.
    You will then know the name of the staff/manager who is responsible for the reviews/online reputation management etc.
    So now, you know who to pitch to on your letter! No more cold mailing!
    4. Go to their website and find their address. Since they are corporations (not tiny mom-and-pops business), you know they are still active and in business!
    5. Since they have such low ratings, they must have a lot more negative reviews. So go thru their reviews on TripAdvisor or even other review platforms.
    Do the 7878 mailing method, and pitch them your solution (reviews funnel).
    6. And this is an example of review funnel you can pitch.
    *** Of course, most of these corporations have MULTI locations INTERNATIONALLY. So each contract can be 6-figures or more.
    You do Not Only set up a page, send them flyers and one monthly report... you will hardly find someone paying 500 bucks for this a month.
    You need to deliver value for your customers...they got a problem...you got the solution.
    Their problem is: bad reviews or no reviews > bad reputation / poor online presence > loosing numbers of customers to their competitors > losing money!
    Your solution is: filter good reviews > send them to the right place > customer's reputation / online presence increases > getting more customers > earn more money!
    You have to sell that solution to your clients...not the how to / what you are doing.
    You have to think and act as a seller not as a consumer.
    If I buy a coke...I buy the final result not how this coke was made, ingredients, people working on it etc.
    Thats none of my business as a customer and cc wont tell you even cause its their business secret.
    So you wont tell your clients how you do it...they wont even want to know if you are doing a great job.
    They cannot do this...cause they just dont know how...otherwise they would have done it long ago themselves.
    To convince your clients...point them to their problem, then sell them your solution.
    Put more value into your solution to achieve this like:
    -Filter negative reviews with your page so that it wont appear on g+ etc. (People probably wont write this feedback twice on other pages)
    -Monitor proactive bad reviews / feedback on the web for your customer with google alerts etc.
    -Let customers rate your clients staff (waiters, salesman etc.) within the review. So they get insights which employees do well and not. (They will love you for that, especially in gastronomy)
    -Use the collected emails as a mailing list to promote special offers of your client
    -Set up a reservation form for clients like restaurants or hotels on the review site, or just put the reservation phone number on it.
    -Design Flyers or cards for them
    -Run Social Campaigns
    -Upsell and over deliver
    You can try this:
    Google Local
    Site:"plus.google.com" inurl:"about" + Avoid OR Bad OR Horrible + "Location"
    True Local
    Site:"truelocal.com.au" inurl:"business" + Avoid OR Scam OR Horrible + "Location"
    Yellow pages
    Site:"yellowpages.com" + Avoid OR Scam OR Horrible + "Location"
    Replace "Location" with actual location (i.e.: New York), of course.
    Question: What industry do you find best working with?
    Answer: In general, any service that depends on recurring customers to sustain - such as spa, restaurants, dentists, salons etc.
    Question: Why would anyone pay $XXX per month for a 'review funnel' script?
    Answer: This is a good question, I was curious at the beginning also. But like 7878 said, you aren't selling a 'review funnel' script. You're selling a 'solution'. A solution is when there is an issue, and you have the key to resolve it.
    And your solution shouldn't be just to increase 'reviews' count, but increase 'sales', because that's what they care about. And that is the pure reason why I developed my own platform for this purpose. I am not going to explain too much here, but my platform not only encourage legit customers to leave a honest review (also filtering the neg ones), but also capture targeted leads (for email marketing), and get further insights about what his/her customers think about their service. Based on collected data, this will help biz owners know what they should continue doing to satisfy their customers, and what they shouldn't be doing.
    Couple of questions. I was going to send out my letters, but decided it wasn't good enough. And then I got caught up with Yahoo voices and other projects and it just delayed till today.
    1. What is a reason that a client backed away from your deal?
    Just like any business deals out there, this is unavoidable and its part of the game, and it's usually the price. Some businesses needs a lot of things done for a little budget, while some asking for unrealistic things done (i.e.: remove negative review first then I pay you - those sort of BS). You just have to be prepared.
    2. When you reached back to your clients after sending your letters, was it effective? Did you get a sale for calling back even though they didn't call you first?
    It's been awhile since I sent letters to prospects (that's when I first started). I recall I called back most businesses but the conversion rate wasn't high at all (no regrets since I told myself I did my best there). I believe I did get to schedule a meeting with 1 company (from those call backs) but did not get that sale. From what I remember, it was probably because of my poor presentation, along with poor review funnel set-up that time. O well, it was a good learning experience.
    3. I am using 7878 review funnel that just says whether or not you had a bad experience. I paid someone $5 to dress it up a bit and it looks quite good. Should I stick with that or should I do the email, name, phone number landing page?
    Well, this is an obvious one. I wasn't feeling comfortable using 7878 review funnel so I created my own (now also used by many ORM individuals & agencies). I felt that a review funnel should do more than just filtering negative reviews, and should include features that truly help my clients understand what their customers really think. Hence, the platform I use now include features like review alerts, review tracking and monitoring, high conversion landing pages and more. This is just my personal opinion.
    4. How do you get a business owner's name via LinkedIn? I found most names on Manta, but sometimes they aren't there. I went on LinkedIn and it just said "search members by first and last name".
    I simple do a search using a simple query "site:linkedin.com "City" "Founder|CEO|Owner" "Company Name". Of course, this doesn't work every time. BUT, you can read my other thread here that discuss further on this: http://www.blackhatworld.com/blackha...r-service.html
    5. How well do chain restaurants react to ORM services?
    I am not sure. I haven't tried reaching out to any big franchise as they are usually bounded by some sort of corporation restrictions. However, I am working on a deal with a local retailer with multiple locations now (privately owned).
    This is one popular question that I come across often: "Should I target other platforms also, in addition to yelp, google+ etc."?
    The answer is YES. Sometimes, you want to target specific niche-based review sites because they are probably more well-known with a higher authority within that industry.
    For example, for auto dealership reviews, a lot of users and other websites syndicate reviews from Edmunds, cars.com etc. (but not yelp, google+).
    So if your client is an auto dealership, its best to spread the reviews across 2-3 platforms.
    Here is a list of sites that I came up with a while ago.
    Popular
    Google+
    Yelp
    Yellow pages
    Bing Local
    Yahoo Local
    Angies list
    Social media
    Facebook
    Twitter
    LinkedIn
    Foursquare
    Directory Sites
    Merchant Circle
    Superpages
    Yellowbook
    Insiderpages
    Auto Dealership Review Sites
    Edmunds
    Cars
    DealerRater
    Hotel & Travel Review Sties
    TripAdvisor
    Travelocity
    Fodor's
    Orbitz
    Urbanspoon
    Lawyers / Legal Services
    Avvo
    Nothing stops them from leaving directly on review platforms if they want to. And that's the thing. We aren't pull any tricks to stop anyone from expressing their neg experience if they wanted to.
    But the platform that we set in place, help prevent and reduce the possibility of neg reviews being left without giving the owner a chance to address it. There are many cases where things are so minor that owners are willing to deal in a heartbeat. But they couldn't if no one tells them or if they don't know about it.
    Many people get so confused on how to drive traffic to the 'reviews funnel'. It's actually a lot easier than you think.
    The following are some popular & effective approaches that big companies use to request for survey/opinion/feedback. Pay attention to the incentives they offer too!
    1. Printing on the receipt - Many people always look at their receipts after each transaction after all! So even keep them in their purse/wallet for years.
    2. A big creative stand up advertising board - If you're creative enough, it's hard to miss. Great way to get attention.
    3. Of course, the typical 'feedback card' always work great. Cheap, affordable and effective.
    4. This would be amazing and very effective for restaurants.
    5. If you want something fast, extremely cheap but effective - Just print on a piece of paper, and staple it onto customer's receipt each time. Nike is doing it!
    We normally don't disclose our clients for ORM services. Initially, it was an excuse (since I didn't have any references when I started), but later I realized that I am actually more comfortable this way, and so are my clients. But like I said, most of my new clients came from referrals nowadays, so they already have an idea in mind what we do, and how effective the service is.
    If you're just starting out, you can use the same excuse, and provide whitepapers, reports as well as showing (very important) how you plan to tackle the issue (i.e.: reviews funnel).
    Like the old saying, "some things have to be seen to be believed". Otherwise, many just won't get it.
    And of course, if it's an upsell for web development, graphics or other successful campaigns that we were involved in, portfolio is provided.
    What I learned quickly after creating my own ORM agency is that I need to be more than just a 'consultant' - otherwise, I will be no different than a freelancer they can easily find on Craigslist.
    That's why I use a unique ORM platform that allows me to monitor reviews on several popular platforms, automated email and SMS alerts whenever reviews are received, share reviews on Facebook & twitter and much more.
    This brings tremendous value to my clients because it enables them to know exactly what others are saying about them and engage with their customers. Of course, the platform also funnels neg reviews etc.
    Need cash? Can't wait?
    Check your local business chamber, and attend the next networking event. Start connecting with other business owners and pitch them your service. Many people who attend to these events are still pretty old-school and not that tech savvy - which means opportunity and $$ for you.
    How much should I charge?
    - Again and again, this depends on many factors such as where you are, how reputable you are, how much value are you bringing to the table and most importantly, how good are you at sales. With all due respect, you could be a genius but if you suck at selling and presentation, you might find yourself in a tough position closing deals. The good news is, the more you present, the better you will be. Everyone starts off like this, including myself.
    What should I say in my presentation?
    1. Address the issue (this could be how competitors are doing (with 5+ and positive rating) and how your client has a few or only negative ones
    2. Show them (IN REAL TIME) how easily it could be searched
    3. Ask them, which one would they pick if they were a customer (By this time, they should know they are fucked)
    4. Ask them, if they want to continue running this business (Obviously, you should be getting a YES)
    5. Ask them, if they are spending any money on marketing or promoting themselves (If yes, get an idea on how much, and what they do. If no, then tell them they should)
    6. Present your solution
    7. Walk them through your 'reviews funnel'. Show them the magic
    8. Ask them if you can get this system up and running for them within the next 24 hours, would they be interested to start using it
    9. Go home, get your contract drafted, and get the funnel ready/customized and ready to grab that check.
    10. Move on to your next client.
    My process:
    • Scrape businesses with bad reviews, then filter the list to find the worst reviewed businesses on (1 - 2.9 average score) with at least two bad reviews and are also advertising on Google.
    • Make folders for each lead, make their letter, take screenshots and print
    • Write on letters, write on envelopes & stamp. In my previous mailing I used dice in with the letters. This next one I'm about to send has bells some of them also have nothing inside. I'm going to do more testing in the future to see my success rate without anything inside.
    • Wait a week or two and call all of them.
    Good question. This is one of the reasons why you shouldn't be selling 'review funnel' but a full "reputation solution' which include services like 'reviews monitoring and alerts, customer insights, auto generated coupons for those who left reviews (getting return customers), leads generation & more.
    At the end of the day, I believe your role as a reputation consultant/manager would be to increase reputation, credibility and customer engagement; you would be offering something similar as what a "PR" person would do in the traditional offline world.
    I have focused on 3 industries: small hotels (B&B), wedding photographers, and caterers. All 3 are heavily dependent on their online reputations. All 3 get few walk-ins to none.
    site:yelp.com sucks
    site:ripoffreport.com +city
    So here's one example of how I'm getting my message out to my prospects. This particular snail mail campaign took me about 4 hours to execute (not all in one sitting of course), cost me $38.94, and produced just shy of $17,000 in profit. I was even offered a full time job by one of the prospects I ended up signing. I only reached out to 22 prospects. Of those 22 prospects 5 called me, I met with 3 and closed 3. I'm still working the other 2 and planning follow up letters to those that never made contact.
    Selling ORM is relatively easy once you push the "this is costing you money" button. Show your prospects how their customers perceive them and how it's hurting the bottom line and they'll be all ears long enough for you to pitch your solution. Don't be afraid to take a swing either. The big dogs charge the moon for ORM - as they should because it's a shitload of work - so you should too. You can always wiggle down to squeeze a fence-rider in.
    So where do you find prospects?
    Personally I use Google maps and notepad. I know a lot of ORM companies are just F5'ing ripoffreport all day but to each his own. Other methods like bulk email might call for some automation but for our purposes this does just fine.
    Here's what you're looking for: Businesses with high lifetime customer value that have poor ratings on their Maps page.
    Since G removed all 3rd party ratings from Maps this is super easy to do. Pick a niche, find poor reviews, and jot it down. Once you've noted the business name and address, head over to Manta.com and get the owner's name (it's free). Once you've amassed a couple dozen prospects you'll be ready to compose your letters.
    September 20, 2011
    Contact name
    Business Name
    Business Street
    City State 00000
    Dear {Name},
    I'm going to get straight to the point because I know you're busy; attached are some unfavorable reviews about your {business type} that I pulled from the very 1st page of Google.
    My name is {Your Name}, and I'm an online reputation management consultant right here in {City, State}. I may have even been in your business at one time or even worked with some businesses near yours.
    Here's the Deal:
    I can help your {business type} improve your online reputation. Your customers are seeing what others have to say about you before ever walking through your door - and the bad apples leaving these reviews are ruining your good name online. In fact, nearly 70% of your potential customers are consulting reviews and ratings before making a purchase decision. I'm sure if you had your way this isn't how you would choose to represent your company on the internet. I can work with you to suppress, directly answer, or in some cases entirely remove this negative press.
    Costs? I can offer you services from a simple one-time cleanup to an ongoing monthly reputation management strategy. Whichever way you should decide to go, the costs involved are nothing compared to what this kind of negative customer-generated content is costing you every month. Just contact me on my cell at 00-000-0000. If I'm with another client just leave me a message and I'll get back to you as soon as possible.
    Sincerely,
    {Your Name}
    Straight to the point, just like it should be. Make sure to sign it by hand with blue ink, no handwriting fonts.
    Now here's what really boosts the effectiveness of this letter - take a screenshot of their bad reviews and print it out. Get as many on the page as you can fit. I print them out to fill the entire page, and write on them in red marker in BIG red letters. "You have 10 '1-star' reviews on the first page of Google....this is what your potential customers see when they search for your business!!!" I circle the worst parts and make sure that I'm really driving the point home. You'd be surprised how many businesses aren't even aware that they're getting slammed publicly like this. It really, really pushes their buttons.
    Next, take the first contact letter and the printout of the bad reviews and bundle them up in a standard envelope with two, six sided dice. Why? Simply because lumpy mail works. I didn't come up with it, but I've used it before and I know it kills. It also gives your prospect a token that differentiates you from the dozens of other letters they'll likely read that day. Fold your dice into the letter so they can be seen as soon as the envelope is opened. The dice also make the letters too big for automated processing, and they now need to be mailed as a parcel. Even though they'll cost you $1.77 each like this IT'S WORTH IT. They now get a huge barcode label and are very, very unlikely to be thrown out as marketing mail since very few letters arrive with parcel stickers. Hand address your envelopes and use a personal return address, not your business.

    • That being said, I've decided to give you an overview of a very simplified version of the basic system I present to what I consider "average" clients with "average" problems. This is a 2 part process, consisting of a standard 4x6 postcard and a landing page.
    As mentioned in the first installment, most clients you'll speak to have a reputation problem that can be solved by simply designing and implementing a process to collect and syndicate positive, user-generated feedback. These two components are all you should need to get the ball rolling for anyone whose issue doesn't extend past BAD REVIEWS. If they have a dozen listings on ripoffreport it gets a hair more complex, so we'll save that discussion for another day.
    Here's what the process looks like from soup-to-nuts:
    1. Business owner hands a feedback postcard to the customer as they leave their business. They ask for a review as a "personal favor" and quickly walk the customer through using the card to leave a review online.
    2. The customer visits your custom reviews portal and chooses whether he/she had a good or bad experience with the business.
    3. Depending on their selection, they are presented with options to continue. Bad reviews are redirected to a web form where you collect the info and email it back to the business owner in real time. Good reviewers are presented with direct links to sites where the customer needs the feedback the most, i.e. Google Places, Yahoo Local, TripAdvisor, etc.
    There's a bit of psychology at work here and although it's very simple, it's very powerful stuff. Listen up because this is important. Here's why:
    Customers who want to complain just want to be heard. They want someone to listen to their gripe and acknowledge that their feedback matters. By facilitating bad reviews as well as good reviews, you'll trap this negative feedback and provide the business owner with a channel to self-audit and potentially learn about problems they never knew they had. For example, if you're working with a restaurant and Server A never gets a complaint and Server B gets 4 a day, the business owner can use this information and act on data he would have never had access to without your help. Make sure you use this in your pitch, they love this.
    Secondly, customers who are happy with their experience generally just go about their business without ever thinking twice about leaving a good review. Why? Because as consumers we EXPECT to be made happy, and it's only when it doesn't go smoothly that we feel compelled to be vocal about it. There's a general rule of thumb that 1% of customers make 99% of the noise when it comes to reviews - all you're doing is facilitating the 1% and giving them a voice.
    Instructions for using these materials:
    Postcard - Fill in the business name and a custom URL for each client on the card before printing. You can use a dedicated domain per client (like I do) like www.bobscafereviews.com or you can just put each business in its own directory like www.yourreviewsite.com/bobscafe. I use gotprint for the majority of my printing simply because it keeps costs down.
    Landing page - This is all set up for you and pretty self-explanatory. Swap out the link so that the bad experience side goes to a web form you control (I use wufoo being a code noob) and swap out the good side to link to the customer's 3rd party reviews sites, like Google Places. You may want to put a short URL in between for smaller reviews sites just to cover the traffic source if you're being aggressive with collecting feedback.

    • Take a look at some quick statistics:
    - 55% of Internet users look at other people's reviews.
    - 82% of Internet users trust customer reviews over expert reviews (this one is HUGE)
    - 50% of ALL internet users over the age of 18 have left a review online
    - Customers will are actually willing to pay more for companies who have excellent reviews
    - 78% of Internet users believe reviews are the most credible form of advertising
    The importance of ORM should become painfully obvious to your prospects (if it isn't already) when reading these statistics. There is no more time to wait to adapt - marketing is a 2 way exchange now and reviews are exploding in popularity and usage every single day whether your prospects like it or not. You're the guy who's going to make sure they're squared up online, 7 days a week, 365 days a year.

    • ORM can be pretty tough depending on what results you are trying to suppress. In the campaigns that I work on for my clients, I typically view it as a two part process of creating new, positive content as well as promoting that positive sites that are already ranking. Here is a brief overview of how you can get some improvements in the results:
    1. Work with your client to advise them on social media, blogging, etc. so that they can start consistently tweeting and being active online. Getting them to help will help you achieve faster results.
    2. See if your client already has some sites you can leverage. If the CEO has negativity, work with their webmaster to build out a page that profile's the CEO. You can piggy back off the domain authority of their website to create a brand new result that should rank well.
    3. Identify which sites are OK to promote in the results with your client. You will want to HIT THIS HARD with links. As long as it isn't negative, I don't care what I'm promoting. I often hear my clients sometimes say "well, that isn't my twitter account, can't we promote mine stead?" I then respond with "I'm going to bury your negative content as quickly as possible and as long as it is positive, we're going to promote it. This is our quickest route to take." Once you break it down for them and that this is your lowest hanging fruit, they will be on board.
    4. I blast all of the positive results with a mixture of links. Throw shit at the wall and see what sticks! The main thing here is to be experimenting with lots of different link sources to see what works and what doesn't.
    5. While my links building effort is in full force, I then start building out new positive asset sites. Knowem.com and other services are good for this if you need to scale. Throw some unique bios up there in order to help get those ranking. Add more links, then repeat.
    6. Now I'll check in on my links to see how they are doing with our first round of promotion and see how they are performing. Keep hitting it hard!
    7. Start backlinking your new positive asset sites that you created. The ones that start to show movement, you can add more content to and keep the momentum going.
    Yes, you can close a Yelp Business Listing and open a new one as often as you want - however, their support is pretty quick at spotting these changes (as they have to approve the new listing before it appears in the Search Box) and will link the old listen to the new one. It shows up as a box on the top of the old listing saying "bladibla has closed, the new one is here >link<". So it doesn't really change anything if you have hugely negative reviews.

    • Hey John!
    I specialize in local Online Reputation Management for small business such as yours. In fact, the reason I'm contacting you is because I just found this negative review on PAGE ONE of Google:
    "Negative reviewer: This restaurant has the worst service and I will never go again..."
    I've been to your restaurant and its great! I love the [menu item]! I'm concerned you are losing new customers because of reviews like these. Most people will now consult reviews and ratings online before making any kind of purchasing decision and a review like this will affect your sales.
    Good news is I've solved this problem for many businesses and can do the same for you. Studies show that one star increase on Yelp translates into 9% sales increase every month!
    I'm doing some work next week with a company in your area, could I stop by Wednesday morning to share with you how we can help?
    Warm Regards,


    • Here's a few gems that I have found rank well that most people don't leverage:
    About.me
    Angel List
    CrunchBase
    Disqus
    StockTwits
    Behance
    Rev
    MySpace
    Vimeo
    Roojoom
    LinkedIn
    Wordpress
    Angel.co
    About.me
    Tumblr
    Soundcloud

    • Typically the approach is, "Hey, it you could help us out and share your experience on XYZ, it would really help." as opposed to an incentive.
    • You would be surprised how people want to help you out as opposed to be bought. Satisfied clients like to do things to help out the company that made them happy or solved a problem and often times a request for a little help goes much farther than a 20 dollar bill would.
    • One issue that I see a lot of people dealing with regarding reputation management is that they are going after potential clients who already have negative listings surrounding their search results, i.e. reactive reputation management (RRM). Something that I have found great success with is the pursuit of clients who have the cashflow, but lack the online presence to prevent a negative attack. I call this proactive reputation management (PRM). I contact them, set forth a plan, outline everything as needed, and set my price to between $1,000 and $3,000 per month for a minimum of 12 months, with an additional 2.5x monthly rate for startup fees, paid via check.
    • I keep a log of what I do for the process, staying vague enough to ensure that they still need me, yet making sure everything is tracked properly. This log is sent out weekly to the client via email. I also focus on the first four pages of search results for their names/businesses, working to try to get at least 80% of these links controllable by myself of the client, and 100% of the first page. I update the search result tracker using an Excel sheet similar in nature to SERPWoo, and let them know I'm always open to questions.
    • I typically keep on between 4-6 clients, as well as a pro-bono client to use for portfolio purposes (I keep my client details private). I work alone and outsource little, stressing to my clients that this is all very personalized, dynamic, and hands-off for them.
    Between the portfolio of pro-bono work, a sheet of clearly outlined goals, a monthly process, a one-man show, and the ability for them to contact me at any time with questions, comments, or concerns are all clear winners. Two added bonuses that I use as well:
    1) I built myself up as a high-quality brand, and offer a website where, if they feel as if the prices are unfair, they can easily see articles, guides, and such to do 75% of what I do, step by step at no charge. They also have the option to purchase a guide that gets them closer to 90% of my process on the same site. I have a brand, and I'm not scared to give them a taste of what is being offered.
    2) Referrals. If they refer a paying client to me in the time I am working for them, their last month is free. People generally like getting thousands of dollars off a total price. Use this to your advantage, leverage whenever possible. It's worked for me several times.

    • When conversing with clients, I refer to it as "Digital Branding" or as an ORM and digital branding specialist
    • My services are all encompassing: Social media account creation and automation, press releases, websites (lots of websites), conversations and comments on niche-based blogs, SEO, backlink building, graphic design, physical branding, etc etc. The whole package, and dynamic based on client needs and the ever-changing search engine landscape. But $1,000+ per month with $2,500+ for startup regardless.
    • Suppression is basically creating and moving positive sites onto the first page, that process suppresses (moves down) the negative onto page 2 or beyond.
    • Honestly you can rank a site pretty easily with publishing out tons of content. We do it with local businesses and their blogs. Push out 50 pieces a week through various networks and the companies blog, targeting LSI for your target keyword and watch the magic. I've ranked sites/companies with just content marketing and a social media strategy. So needless to say content is a big selling point for me, and the more the client needs, the better my pockets look
    • I typically prefer clients without any content, the less exact and broad match results the better. I've found that I can start and finish a client in 1-2 weeks if they have under 500 exact match results. Results aren't always the exact same, but as a general rule it's much easier for me.
    • I go in with both guns blazing and do everything in my arsenal in an effort to suppress the negatives ASAP and the fewer the results, the quicker the work.
    • One of the problems that I've run into on the reputation management side is not the indexing, but just that Google doesn't update their index on infrequently searched terms as often. I'd see SERPs that were only updated once per week so you might have that going against you. It can be frustrating to do all that work and see little results, and the client can question what you are doing as well. That is why its extremely important to set client expectations on the front end. You are moving eight to ten properties above the offender. Its not a quick or easy task. One thing I have used to force a SERP update is a press release. It usually goes to the top as a news result and the normal results get a refresh at the same time.
    • Don't worry about getting indexed. Focus on ranking. New properties typically need a push at them for the person's name. Look at what other properties you can use to link to them and keep it consistent. All stick rate is important as these links usually have no commercial intent.
    • My process: I dont set pricing, and don't sell a shrink wrapped service but only go for high value contracts that I can close in person with a decision maker (i'd rather 5 clients at $xx,xxx than 50 at $x,xxx)
    I charge on value, not "cost + x". Don't commodify yourself/work at higher price points.
    The prospect wont tell you a figure of what its worth to them, or what they can afford.
    ***Thats for you to filter down when qualifying leads, and to explore in the sales conversation***
    When negotiating always leave slack for yourself while always still offering value to the prospect.
    After handling all their objections, when you've both seen that theres no reason they shouldn't just buy it now, prospects reach for price as the final hurdle to a deal.
    By then its typically the only ammunition they have. They're powerless. They don't like that.
    So be reasonable, work with them & give them choices...adjust the levers of campaign scope/time/resources
    i.e. for $x we can do 'that'; for $x-y, then you would get great value form 'that - this'

    • Reinforce your pricing by revisiting the needs/objections you both explored before entering the pricing conversation.
    Explain that you incur business costs to actually execute the work. Youre not being greedy. Its not money for old rope, but valuable outcomes achieved by execution thats informed by solid experience, skill and professional campaign management.
    Have a price point where you will say no and move on to the next
    If they wont commit, ask if its a not now, or a not ever
    If not now, establish next steps to keep in touch (book another meeting).
    You could maybe have a low-priced entry offer (I don't do this)
    If I feel lie Im getting the truth out of the meeting (rather than flim-flam that just avoids a decision) I'll give them just enough info to start addressing the core issue in house. It's not long before they come back asking to be rid of the hassle.
    If you feel they're not going to commit, get them to verbally say No and move on - but leave your door open for them.
    But qualify prospects well, whatever you do. It helps you enter the sales meeting with similar assumptions both sides.

    • I get stuff removed all the time simply by filing a generic C and D. Most don't want to deal with the headache or potential risk and find it more easy to just remove stuff.
    This is a nation-wide company but I was wondering if tackling the reviews specifically for the store in my area would be too much for a newbie like me?

    • More often than not, a nation wide company does not give the local manager a lot of freedom in advertising as that is something that they do on a large level in order to garner the best pricing and this would fall under a line item for advertising for many larger entities and the odds of them working with someone that has no track record are pretty low.
    • If you can get guest blog posts, referring to your (client's) company on very reputable, high ranking sites. That might be enough. I'm not talking about those cheesy guest blog sites, but real blogs that have solid credibility with search engines. Get your content published there. It will always rank for any kind of project you have, whether traditional SEO or ORM. There's a bad rap going on about guest blogging, but it only gets you in trouble if your sole purpose is to spin out bad content and put it out there. If you have good content written by a professional writer and published on respected sites, that will rank for whatever you need it to rank for. And the bad result will get pushed off the page.
    • Build out high authority links on web 2.0 websites with your brand name.
    • Create a Wiki for your site and brand. Build backlinks and authority for your Wiki page. Do something similar by creating a Google+ page for your brand. All these pages will link to your main site. This is not about SEO but about establishing your site's credibility.
    • Yelp. ROR, Consumer reports & the BBB are all the same.
    • I create 100 social profiles the first day I start a new client. Day 3 those are done and by the end of day 4 there are 500,000 total links created to those profiles (~5,000 each). Also on day 1 my writers get started with press releases and we've identified every positive property on the first 5 pages. They've all been put into SerpBook so the client can follow along.
    • You can't remove negatives, you can suppress them. That is the process of pushing them down in the search results and promoting positive content. When someone searches your name or business name they only see the positive content. We do a lot of alter ego's as well where we push up information about someone else with the same name. This is effective if you don't care to have a public presence online.
    • So a better approach is to target existing Yelp users: "Are you on Yelp? So are we! Stop by and check us out!"
    • Of course, as others have said, there are lots of other review sites. Two you should consider are Glassdoor and Indeed. These are places for employees to review employers. If you have happy employees, ask them to fill out reviews. Sure, it's not customers, but consumers like to see that employees are happy at an employer. Also, they're very high authority and will almost always rank top 10 for "brand + reviews" if there are a few fresh reviews on them.
    • Nobody is being forced or coerced to leave a review. In my cases I don't even ask for a positive review, I just ask that they leave a review. If they want to leave a bad review, those are sent directly to the manager or business owner so they can handle it. Positive reviews are sent to the site that needs them such as Yelp, G+, etc.
    • You'll need to address his basics before you even start ORM with him. He needs to fix his attitude first, then the problems he has with running his business. So far I can assume he has problems with identifying his food and service with being sub par dog shit. This kind of client can go bad for you really fast, so always make sure he signs a contract before you start.
    This client will expect the moon for less than a penny. You need to be cut throat clear about how you are going to help him go from scum lord to 3 star eat in pub (I don't see 5 star here). To be very fair, you'll need a list of his direct competition in the area, along with the top 10 places people love to eat. You will need to break down food pricing, promotions, etc in front of his face. Then go into the reviews and statistics about how not everyone does leave a review unless its a really good experience or a really bad experience. Then come in with "people check online right before they go out to eat." If he has the current mentality that I think he has (as long as you weren't exaggerating with your post) then he is going to be difficult grade client.
    I'd charge him 1.5x the going rate for the clean up process, and set it over a 6 month subscription plan. For example if it takes you $600 monthly to help him clean up his mess, I'd go for nothing less than $1,500 monthly (paid out on the 1st week of the month unless he wants to be charged a late fee of $25 daily). With that kind of budget you can afford proxies, small adwords campaigns, social media services, and enough to keep for yourself. Now if the COSTS for servicing him go up, you'll need to take a word with him (like him hounding you day and night, and you are being demanded to deliver a $10,000 service for $5).
    Also you are going to need references (fake it by searching sites etc). I highly doubt he is going to call these places and ask about you, even so you want to use psychology to hook the sale.
    The only way its going down is if that 3rd party removes it themselves. The only other way to try and pull it down is by doing a bit of link building/rep management work. This essentially means ranking other properties for your keyword and pushing that negative article down onto Page 2, 3, etc.
    I try to make it a goal for my clients to get control/positive or neutral links (i.e. Yellow Pages, Ancestry.org, etc) on the first four pages in as high a percentage as possible. I also make it the overarching goal to have 100% control over the first page of results for their name or search term.
    The Disavowal tool exists to disavow backlinks on your own site that may be considered negative in quality or spammy. It is typically used to return from a negative SEO attack, or to clean up backlinks in case of a reconsideration request.

    • It's difficult to bury a Ripoff Report from results pages, however with a proper, well-funded, long-term online reputation management campaign it can be done. I've taken a Ripoff Report that was solidly #2 for a local business down to page four over the course of 12 months with $2K per month and $4K to start.
    • "One study in 2014 found that 39% of consumers read online reviews on a regular basis, up from 32% in 2013."
    • "Another survey found that 61% of shoppers will read product reviews before making a purchase."
    • There are services that focus on Auto Suggest cleanup.
    • BrandYourself is a great resource for ORM. A $99 per year premium account is an even better resource, as you can add your own domain name (theirs run $15 a year through Hover) and have an unlimited number of links available. What's even better is getting that first $99 year for free using the code SYR VIP. It's some promotion through Syracuse University. I've used it a large number of times without any issues.
    • Reputation LOOP, grade.us, feedback magnet, Birdeye, Vendasta
    • A former client of mine decided that it was taking too long for a website dedicated to slamming them to drop down the rankings. He hired some sloppy Russian to perform negative SEO on the site. Instead of the site being sandboxed, it went from #5 to #1.
    • Also, intelligent webmasters are aware when they are being attacked with spam and generally quickly disavow any malicious backlinks through the Google Disavowal Tool (https://www.google.com/webmasters/to...nks-main?pli=1).
    • It sounds like your client doesn't want any new content created. In that case I would do an alter ego. If the client won't allow new content and won't approve an alter ego, you probably need to have a talk with the client.
      Unreasonable clients aren't good clients. There needs to be respect for what you do and the fact that you're the expert. Does your client see that you're the expert?
    • My prices are based on the difficulty and work necessary to complete the job. It would be a huge turnoff to say, "Price range from $2500-50,000".
      I don't have any prices listed because I like to talk to the clients, see what they expect, let them know how I work and have a conversation so everyone is on the same page. I don't like to waste anyone's time so I try to get down to business quickly with them so if it's not a good fit, they can continue looking for an ORM provider.
    • No, never. Pricing ranges wildly. I've had $250 quick ad-hoc jobs, I've had six-figure full assaults.
      My first step when meeting a potential client is to ask their budget. If they want to dominate a term and their budget is $500, I go NC right then and their, as they not only have no clue what will be in their SEO analysis, and they likely don't have the budget for my services.
    • https://support.google.com/websearch/answer/2744324?hl=en
    • I would do about 20 posts on my PBN with very light link building back to them. I would set up a few domains and have one of my guys spend time on the web 2.0's and social media properties ranking on the first 3 pages. I would start interlinking a few of them and make sure they have content/followers/etc. A few guest posts/sponsored posts would help as well. 14,400 exact matches, many of which are you web 2.0's, social media and backlinks so I would imagine it would be pretty quick and easy.
    • I'm in the process of giving 7878's ORM method a try. So far I have sent out 100 letters and have 65 finished letters ready to send out soon, but I wont send those out until I have 100 ready to send.

      The results so far:
      So far out of the 100 letters that I have sent out, I have received 3 responses. Two of them called and were keen enough to leave a voicemail. And another send me a fairly lengthy email.

      The first guy who called already was (sort of) doing his own reputation management. He had a section on his website asking for reviews, and promised a free meal out of a raffle out of all that leave reviews. Which is a pretty good idea to give him credit. What he was missing was the "review funnel" to filter out the bad reviews. He said he'd give his way a go first then get in touch with me after 3 weeks.

      I called the 2nd guy I called back today and made a sale! [​IMG]He agreed to go ahead for 6 months to see how it goes. I let him do most of the talking and then just told him how I would fix it and how much it was. He agreed to $397 a month for six months, I know I could have gotten more.. But this was my first sale and I wanted an easy one. I also wanted to make back the money I've spent on this which is around $400 (paper, pens, confidential stamp, printer, scrapers). The confidential stamp was $20!!! But I think it was a worthwhile investment.

      My process:
      • Scrape businesses with bad reviews, then filter the list to find the worst reviewed businesses on (1 - 2.9 average score) with at least two bad reviews and are also advertising on Google.
      • Make folders for each lead, make their letter, take screenshots and print
      • Write on letters, write on envelopes & stamp. In my previous mailing I used dice in with the letters. This next one I'm about to send has bells [​IMG]Some of them also have nothing inside. I'm going to do more testing in the future to see my success rate without anything inside.
      • Wait a week or two and call all of them.
    • You might want to start paying for quality articles to be written about your business and then guest post them on 3rd party sites with high DA.
    • I need some help pushing down a yelp review that comes up when searching for my business name. It's in the second position, after my main site and I want it off of the first page completely. Apologies for the length, I've divided into short\long parts.

      Short Summary:

      I've used a lot of different tactics as I'm new to orm and doing this for my own site so I haven't figured out what works yet. For what I have been doing, there were changes at the beginning but I haven't seen any changes in the top four positions since 6/24. I've been working on this since about April. I got serious at the end of May and then began documenting the rankings. I've managed to push my thumbtack profile rankings from 4 to 2 and my weebly site from non-existent to position 4.

      Any advice, critiques, pointing out things I overlooked\should stop doing, ect would be appreciated. I've read a bunch of posts on here but it's very easy to overlook things when you're overloaded with information. Plus I'm not that organized. I should probably have some kind of plan but the amount of time I spent researching and reading posts became ridiculous and so I just had to take action.

      More In-Depth Info (Long)

      Current Ranking Results

      From Web CEO

      1. my site
      2. yelp review I want to push down
      3. thumbtack profile
      4. Videos results - youtube * This has just changed today.*
      4. weebly site
      5. local yahoo site that shows yelp review. I would like to push this down also.
      6. yellowpages
      7. manta
      8. facebook
      9. linkedin

      From Seorch

      1. google maps
      2. my site
      3. yelp
      4. Thumbtack profile
      5. weebly
      6. yahoo local
      7. yellowpages
      8. linkedin
      9. facebook
      10. manta

      What I've done (from April until yesterday)

      Trying to make this as brief but I will be more specific if it's requested. I did most things manually and slowly.
      • I've created about 150 branded web 2.0 properties, blogs, social profiles, ect - youtube, slideshare, facebook, twitter, weebly, aboutme, different tld sites - mobi and org, plus industry-related sites and some directories. All have content ranging from a lot to a little. I used knowem to find a lot of sites.
      • I've even created an ebook and submitted it to Google Books and Amazon.
      • About 100 of the properties are indexed. I pinged links that were\are not indexed after a few weeks. I'm also trying out linklicious for some of the links.
      • A lot of the branded properties connect to my main website. I've made some posts, uploading documents, backlinked to some of my other sites. Several blogs have posts with varying content and word count. The new ones don't have as much stuff yet.
      • I've made backlinks, concentrating on my weebly and thumbtack sites since they are the highest, but I've done others. I've backlinked from other branded properties, youtube, slideshare, online resumes, ect as well as my main site.
      • I've ordered a couple of backlink services from fiverr to go towards my Amazon product page. I figured it could handle a couple thousand links and like I said before, I'm just trying things.
      • I'm trying social monkee. I've submitted 6 links - one to my amazon product, one to facebook, and the rests to random, lower profile sites that I'm not attached to.
      • I did a press release with pr just a few days ago, though no links as I was just testing to see how it would rank and what sites would pick it up.
    • YELP already penalize first time entries by brand new accounts by "filtering" them into a "not recommended" category. If reviewers already have an account and a few entries, they are "legitimate" in Yelp's eyes.
    • I rarely meet clients but I talk to 75% of them on the phone.
    • Basic ORM is pretty cut and dry. Drive all the negative content off the 1st and 2nd page of Google's Search Engines Results Page (SERPs). You can do this by exploiting Web 2.0 properties. For example, create a nof``ow blog and use that to propagate one property on the 1st page. You simply create positive content using very targeted keywords. You will need a number of these properties.

      Don't get hung up on do```llow properties for your Web 2.0's in terms of the properties you want to exploit. In many cases the nof~~~ow properties are best in the beginning.

      You want to select 20 high PR authoritative properties 1st that are no~~~ow
      Dress them up and create keyword specific content you want to rank for.
      Spin that content really good and it use again and again. Remember to always change the title and try to change the structure of the content. If you want you can change the dimensions on your images and the pitch etc., on the music you use on the videos you create. A few subtle changes will make things look unique in Google's eyes.

      Submit at least 3 images with your content.

      Submit at least one video with you content

      Create a Facebook account and create at least 5 Fan Pages (take advantage of their vanity URLs). Facebook Fan Page PR 10 nf. Perfect for ORM

      Create a Twitter account using some of the keywords. Learn how to max your results!

      Create a LinkedIn account and promote it from within.

      Link out to authority sites like Wikipedia.

      Fire up GSR and put in all of your URLs.

      Fire up Scrapebox and build a current and effective list of URLs to build your links to.

      Save the urls you scrape from Scrapebox to a file and upload it to GSR. Make sure you clean the links really well. GSR will function better and you will save some of the wear and tear on you proxies.

      Get yourself a good VPS where you can run all of this 24/7 on "drip feed."

      Get some really fast private proxies. Get some really fast private proxies (can't say this enough!)

      Find yourself a good software to track your success.

      Anyone can do this but not many want to do it correctly as it takes time and effort to do a professional job. It is important that your posts stick and the properties you create for this purpose are developed with longevity in mind. Don't create these properties for the single purpose of pushing negative content off the 1st page of the SERPs. These properties should look professional and should provide decent content. Some of these properties should be built to actually promote your client's business/brand. So take that into consideration.

      Some of you have already thought of other ways that are not so ethical to accomplish this. But you are not on the right track if you want your client to refer you to other people. Especially if you want to build a reputation in this business for being honest. Devious and unethical tactics could actually cause your client more damage and make you look foolish.

      I have done this for a living and even had a gig a few years back with BHW.

      Remember you are not trying to rank a website on the 1st page of Google. You are trying to rank approximately 20 Web 2.0 properties on the 1st two pages! And, you will need to determine whether the damage done to a persons reputation is acute or chronic!

      The key when selling your service is in the process that takes place and what is left behind. For example, you may be able to actually generate some good Google Adsense income for your client with some of these properties. Think long term. Your properties, if you build them correctly with stand the test of time. They will create a layer of protection for your client and possibly generate a nice income from various affiliated sources on the properties you use.
    • I feel compelled to go over the idea of df and nf here for newbies. Let's take Wordpress.com for example which has a PR of 9 and is df. Just a little tip here for anyone wanting to use this great property for their SEO/ORM campaign. Do not put in any links in the in the initial stages of building your blog. Not in the content or in your profile! Leave it nice and clean and go back in about 20 days and put your links in at that time. That time frame can vary for inserting your links. I often leave out the header image initially too. I want to leave it very basic until it has been reviewed and accepted.

      Ok, let's say you have been cautious and you have waited for awhile before inserting any of your links. You put in, say one link to your website or to another Web 2.0 property. You are trying pass some juice onto to those properties so that they will rank well in the SERPs. You are using Wordpress.com as a tier 1 site to pass juice along to your website or you can pass this juice along to another property. The basic tactic here is to beef up you Wordpress blog so that it will in turn pass juice to the links (properties), you want to target. You are using the df feature in Wordpress to do this.

      Understand that your blog on Wordpress.com will not be a PR 9. That is the Pagerank in the root domain only. But you will have a blog on an authoritative website and that in itself goes a long way.

      Note that the more outbound links the more that juice will be shared and the weaker it becomes. Less is better when it comes to linking to other properties from you blog/site! And, you may also lose your property if you chose to add to many links. So don't be greedy.

      On the other hand, what happens when you do not incorporate outbound links into you Wordpress blog at all? What happens when you use another df blog to pass its juice on to your Wordpress blog? Remember no juice is leaving your df Wordpress blog! You are no longer using a blog from Wordpress.com as a tier 1 property. You are now using it as blog/website all on its own!

      There is a strong chance that your Wordpress blog will rank well in the SERPS and that this will happen fast. If you do this correctly you may have a Wordpress blog show up on the 1st page in Google's SERPs in a very short time and stay there for a long time. Making it stick and staying for a long time is the key to success when it comes to SEO/ORM IMHO.

      So in one instance you want to pass juice on and in the other you want to keep that juice to yourself and not share it. It really depends on where you want to go with your SEO/ORM. And you can use a df property in two ways! But you can only use a nf property one way!

      TEST: Do not link out of your df property for 30 days while you build links to it. Add new content each week. Use GSR and drip feed your links to your blog. Link out to your website at the end of the 30 days. Do not use any indexing/pinging programs. Let Google find it naturally.
    • This is just my opinion, but this is what I would do if I were a noob:

      1. Find 3 local companies (that you can drive to and meet with) that have the absolute shittiest online reviews and reputation - I'm talking the WORST you can find.

      2. Offer to give them 3 months of service for FREE. In return you want to use them as a case study in marketing materials and on landing pages.

      Sure, it will require some work...but since they have so much shit even if you just clean it up a little they will look at it like you are a miracle worker.

      Why do this?

      1. After 3 months if you have proven to know what you are doing you have 3 clients that will now pay you.

      2. You have real life examples to use in marketing materials and on landing pages.

      A client is going to bite 1,000,000,000 times faster if you can say "Here, look at what we did for Joe's Pizza"
     
    • Thanks Thanks x 12
  3. asap1

    asap1 BANNED BANNED Jr. VIP

    Joined:
    Mar 25, 2013
    Messages:
    4,961
    Likes Received:
    3,179
    For this amount of text you need above average formatting.

    Gave my finger a workout trying to scroll to the bottom, it just wouldn't end.
     
  4. abhi007

    abhi007 Jr. VIP Jr. VIP

    Joined:
    Aug 31, 2010
    Messages:
    5,709
    Likes Received:
    3,885
    Location:
    Theatre of dreams :)
    OP have you just copy pasted what those members have shared on this forum or what?
     
    • Thanks Thanks x 1
  5. The Curator

    The Curator Jr. VIP Jr. VIP

    Joined:
    Dec 27, 2013
    Messages:
    991
    Likes Received:
    380
    I curated the best post from this sub-forum for an easy learning format. Now people don't have to wade through all the 80% of useless posts, I did that for them.
     
    • Thanks Thanks x 1
    Last edited: Mar 6, 2016
  6. BHopkins

    BHopkins Moderator Staff Member Moderator Jr. VIP

    Joined:
    Dec 31, 2010
    Messages:
    2,400
    Likes Received:
    1,463
    Gender:
    Male
    Occupation:
    ORM and SEO company owner
    Location:
    California
    Home Page:
    Typically links to the original post would be better. That gives readers the option to read the full dialog of the thread. The replies are often more useful that the OP. Just a thought.
     
    • Thanks Thanks x 6
  7. The Curator

    The Curator Jr. VIP Jr. VIP

    Joined:
    Dec 27, 2013
    Messages:
    991
    Likes Received:
    380
    If I did that, the thread would be hundreds of times longer, if it was a valuable reply by an OP I put it in there. Too much garbage in threads, 80/20. If someone wants to learn everything about ORM this is your post. If you have a specific question or like wading through 117 threads than this isn't your type of thread.
     
  8. igydog

    igydog Newbie

    Joined:
    Sep 10, 2012
    Messages:
    9
    Likes Received:
    1
    Way to go, I will not give much measure to any complaints from anyone. This was a great share Period >>>>>>>>>>>>>>>>>.
     
    • Thanks Thanks x 1
  9. givensia

    givensia Regular Member

    Joined:
    Apr 11, 2014
    Messages:
    329
    Likes Received:
    104
    This took time and research, and you've literally saved others a headache. Ignore the annoying people up top, this is gold to the to the right people. Thanks given.
     
    • Thanks Thanks x 2
  10. The Curator

    The Curator Jr. VIP Jr. VIP

    Joined:
    Dec 27, 2013
    Messages:
    991
    Likes Received:
    380
    Appreciate the reply, I only wish I had time to organize it all...
     
    • Thanks Thanks x 1
  11. Quorumlab

    Quorumlab Junior Member

    Joined:
    Feb 16, 2013
    Messages:
    147
    Likes Received:
    19
    Gender:
    Male
    Occupation:
    using the force
    Location:
    Miami Florida USA
    Home Page:
    Thank you so much for this post, .. this is incredible.
     
    • Thanks Thanks x 1
  12. living2xl

    living2xl Jr. VIP Jr. VIP

    Joined:
    Dec 9, 2011
    Messages:
    1,596
    Likes Received:
    306
    Occupation:
    Sippin dat juice - Shout it louder!
    Location:
    Not sleeping!
    Home Page:
    What is the main purpose of this post?
    Always provide complete details about the post.
     
  13. The Curator

    The Curator Jr. VIP Jr. VIP

    Joined:
    Dec 27, 2013
    Messages:
    991
    Likes Received:
    380
    "Always".....nice comment
    1bf709b2429e5524be7d64f7cd0cfea7ff1c3f8b36dc932365984fd69343dad1.jpg
     
    Last edited: Apr 16, 2016
  14. Lagenda

    Lagenda Registered Member

    Joined:
    Oct 2, 2012
    Messages:
    58
    Likes Received:
    12
    wow..so many word..u sure very hardworking person able to find this all.
     
    • Thanks Thanks x 1
  15. Pythius

    Pythius Newbie

    Joined:
    Apr 12, 2016
    Messages:
    14
    Likes Received:
    1
    This was a lot of work... My Hat off to you... Thank you for taking the time to research it all and post it.
     
    • Thanks Thanks x 1
  16. zx123

    zx123 Senior Member

    Joined:
    Feb 26, 2009
    Messages:
    1,178
    Likes Received:
    880
    Home Page:
    nice, thanks
    added to my favourite threads
     
    • Thanks Thanks x 1
  17. SensualTyrannosaurus

    SensualTyrannosaurus Jr. VIP Jr. VIP

    Joined:
    Mar 19, 2015
    Messages:
    360
    Likes Received:
    238
    Occupation:
    Machinegun Troller
    Location:
    Conducting an LoL Shaped Ambush
    Home Page:
    Pure chaos. Holy fuck. Did you literally just copy/paste into a single text file? Properly formatted, this could flesh out an entire semester's course in ORM! I'm glad I was involved in a few of those conversations, it makes all of this easier to decipher. This is obviously a gold mine of information, but it is insanely difficult to figure out what is what. Good job though. Some of those original conversations took me a couple of weeks to read through!
     
  18. The Curator

    The Curator Jr. VIP Jr. VIP

    Joined:
    Dec 27, 2013
    Messages:
    991
    Likes Received:
    380
    You can split this holy fuck chaos into a few sections (in your mind), as you are exploring it.
    1. 7878 method of prospecting for ORM clients
    2. ORM processes
    3. Sites that are good for ORM

    This isn't supposed to be a spoon-fed guide, this is a hunk of gold in your backyard, what you do with it is up to you!
     
    • Thanks Thanks x 1
  19. SensualTyrannosaurus

    SensualTyrannosaurus Jr. VIP Jr. VIP

    Joined:
    Mar 19, 2015
    Messages:
    360
    Likes Received:
    238
    Occupation:
    Machinegun Troller
    Location:
    Conducting an LoL Shaped Ambush
    Home Page:
    Hahaha, well, I was involved for a few months in some decent conversations. I understand a lot of these. I'm simply stating, in current format, as you scroll, it is chaos. Pure chaos! Thank you for taking the time to comb, btw!
     
    • Thanks Thanks x 1
  20. jimbobo2779

    jimbobo2779 Jr. VIP Jr. VIP

    Joined:
    Sep 17, 2008
    Messages:
    3,638
    Likes Received:
    2,614
    Occupation:
    Software Engineer
    Location:
    UK
    Home Page:
    I think what others are saying is not to copy and paste the whole threads and their replies but to simply leave a link to the threads as then people can click on the thread and read it through and then refer back to this page to find more resources. This would be a more easily digestible format and would not make the page look so crowded.

    I am sure if you did this there would be more people thanking rather than criticising as it allows people to read the threads in their original intended format as well as the replies which will often consist of helpful and insightful questions and answers.

    If you really would prefer to copy and paste the threads you would be better to copy the BBCode rather than the text as you lose formatting when you just blindly copy and paste other people's posts. If you click the "Reply with Quote" and then copy/paste the entire text in the Reply text box it will be clear who originally posted what and the formatting will show more clearly what is going on.

    I am sure you meant well but the formatting is not ideal and could be improved by posting quotes or, better yet, just posted links to the threads with the thread titles.

    I can see a post with just the links to the originals, perhaps with a short description of what is included in the post or discussion afterwards, being stickied but this thread won't.

    I am not trying to take the piss or anything here, just giving a bit of advice and info on why you are not receiving more thanks for something like this.