40 Hops and No Sale

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Openside

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Hi guys,

I am using a PPC platform and in the last few days got 64 clicks which led to 40 hops but no conversions.

This cost me ?35.00 in Total.

I have the campaign on pause until I figure out if there is something I can fix.

As far as the product goes the landing page is good.

Should I keep spending on PPC and see what happens?

Thanks
 
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i also used Bing PPC, and i got nearly 1500 clicks with 1400 hops - nearly 150 went to order page but Only got ONE SALE..:( but i get good knowledge..:)
 
Openside said:
Hi guys,

I am using a PPC platform and in the last few days got 64 clicks which led to 40 hops but no conversions.

This cost me ?35.00 in Total.

I have the campaign on pause until I figure out if there is something I can fix.

As far as the product goes the landing page is good.

Should I keep spending on PPC and see what happens?

Thanks
Click to expand...

Its going to cost you money no matter what, so the only way you will learn if you're doing it right is to take a gamble and spend money but do it wisely, dont go broke.
 
try testing with various different ppc platforms and see what converts for you
 
40 hops seem too less to me. Usually, one gets a sale every 100 hops or so. Also, I think one needs to try many different keywords to land upon the most converting ones, instead of spending all their budget on a few common ones.
 
Perhaps it's the product you are promoting?
Keep in mind people who use Bing are mostly older people (30+) who uses it
only because it is the default homepage for their browser. I wouldn't for example promote
a product on making money online on Bing.
 
Last edited:
Bing sucks, I run two same campaign on GA and Bing, there is Big diff in conversion rate. Google adwords work like charm
 
You need to test... test.. test...

If 100 hops, a keyword doesn't monetize. Try another keyword. Besides keyword factor, check also gravity of a CB product. Plus landing page factor and ad text factor.

Badly you should make a least one sales for every 100 hops.
 
OP, you are paying too much. So high CPC - 0,71 will drain your funds very quickly. Find cheaper keywords.
 
With PPC its all about testing and seeing what works. If one product does not convert it could be that your ad is not targetted right, it could be that your sales page, if you have one, is not done well, it could also be that the product is just crap. You have to change all the variables and keep testing to find something good. Bing only converts well for some products but bad for others. Bing traffic usually are people that are not very tech savy, if you want to use bing think about what kind of people use it and what kind of products they would buy or fill out online.

A tip: Bing is generally people who open their IE and type whatever they are searching for into the first field they see.
 
I-marketer said:
OP, you are paying too much. So high CPC - 0,71 will drain your funds very quickly. Find cheaper keywords.
Click to expand...

Exactly, find cheaper keywords. Also you need to test with minimum 100 hops and track your keywords with something like Prosper so you know what's converting.
 
Just an update for you guys.

I took some advice and went over the campaign in detail and got my CPC way down to under .10.

The viability of this campaign really depends on my hop/conversion ratio. If I can get 1 conversion for <70 hops then I can scale. If not then the campaign might just break even.

As I am new to CB I am not sure what ratio to be aiming for. Any tips on this?

Thanks!
 
Openside said:
Just an update for you guys.

I took some advice and went over the campaign in detail and got my CPC way down to under .10.

The viability of this campaign really depends on my hop/conversion ratio. If I can get 1 conversion for <70 hops then I can scale. If not then the campaign might just break even.

As I am new to CB I am not sure what ratio to be aiming for. Any tips on this?

Thanks!
Click to expand...

I take the commission I make on the sale and divide it by 100 to get my max CPC. So with a product that nets me $22 in commission, I will do a max bid of .22. Then I would need to make a sale within 100 hops. Breaking even is fine as you will get a good idea what KW's convert (so you can increase the bid on those), what ad copy has the highest click through rate, etc. I like to get a few hundred clicks on a campaign before abandoning it since that allows enough time for testing/tweaking
 
What keywords are you targeting? In my opinion with Bing and similar low quality traffic you've to use longtails where show your ads.
 
Thanks Flipz that is really useful for me going forward.

I am targetting some general keywords in the niche as they have the most volume.

I know you are probably thinking not to do this so I am going to try without the general keywords now!
 
As the long tail principle states, this kind of keywords are really more relevant and you get more conversion rate from them.
But it isn't easy find good keywords anyway, keyword research it's the first and most important thing to do befire start a project.

Target high volume keywords it isn't good because you can attract general traffic and not really interested in buy what you're selling/promoting.
 
Ok so the end of another day and no conversions.

This is a conclusion I am coming to (may be completey off here but just how I feel atm):

If you need say 100 hops per conversion (with targeted traffic as my PPC is) then I fail to see how I can make a profit with PPC. It means I would have to get keywords for pennies to make a profit which is not going to be possible in any decent niche. I may have conversions but I will almost always being paying out more than I am making off of each sale.


Does this make sense? Or maybe it is just my campaign.

I am using adwords btw not bing.
 
Well that's the rule of thumb. Hopefully through your tweaking and testing you can find the keywords that are really converting let's say 1 in 20 clicks. But PPC for sure takes some money to burn to start and figure out what works.

You can also do low bids.. like .05 and use broad match keywords. If you're tracking your KW's with say something like Prosper, you can see which longtail versions are being clicked on the most or converting and that will help you target better.

What is the commission on the offer you're promoting and are you direct linking or using a landing page? One offer I promote has a payout of a little over $50 and the clicks are in the .10-.20 range so it gives some room for error. If you were promoting something that only pays like 10-15 I see where that can be tough to get a positive ROI
 
I have been testing using really broad and general keywords that have no one advertising on them at all. I have been paying .04 per click for some of them. At that rate I can send a lot of traffic to my offer because I make $45 on each sale. It is still early but I am trying to find a lot of keywords like this to bid on.
 
40 Hops without a sale is way too small a sample size to draw any conclusions from.

The variance when you have a 2% (good) conversion rate is huge - even with 2% its not unusual to occasionally go 300-400 hops without a sale.
 
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