Search engine optimization refers to increasing your visibility on the search engine result page. SEO is divided into four categories, each of which plays a very important role in making an effective SEO strategy.
The four types of SEO are as follows-
1. On-Page SEO
On-Page SEO includes making changes to the website elements, from adding keywords in the meta description to optimizing the URL. On page optimization helps in making website users and seo friendly.
On-Page factors include, meta tags, images, URL structure, content, speed, internal links, etc.
2. Off-Page SEO
Off-Page SEO refers to activities that occur externally, not on the website, and tells the search engine that the website is trustworthy and relevant. Using Off-Page SEO helps improve brand reputation and increase your search engine result page ranking.
Off-Page SEO includes factors like backlinks, reviews, etc.
3. Local SEO-
Local SEO helps improve the visibility of local businesses. Local SEO focuses on regional search results. If you have a store, Local SEO is very important. Local SEO includes some points which you need to consider
- Put your name, address, and phone number on every website page
- Creating and maintaining your Google Business Profile
4. Technical SEO
Technical SEO is the base for your optimization effort.The most important elements include indexing, crawling, and rendering. Technical SEO staff helps you
- Increase your page speed
- Fix site errors
- Create site map
- Avoiding duplicate content
- Ensure your site is mobile friendly