4 Easy Steps to Effective Guest Blogging That Will Make Google Happy!

back2form

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There’s no doubt about where Google stands on guest blogging.

Google has repeatedly made it clear to site owners and SEOs that guest posting for the explicit purpose of building links is dangerous.

And I agree.

But this doesn’t mean guest blogging is bad.

It just means guest blogging is being done badly.

What’s Wrong With Guest Posting Today?
Traditionally, guest blogging has followed a specific formula:

  1. Create a piece of content you think will be of interest to other websites.
  2. Ensure the piece of content includes keywords you want your site to rank for, as well as links back to your site — preferably in keyword-rich anchor text.
  3. Create a list of sites who “might” be interested in posting your content.
  4. Approach those sites with a clever pitch which doesn’t sound like spam and will elicit a response. Or, if you aren’t as scrupulous, spamming the heck out of as many sites as you can — playing a numbers game, praying someone will respond (AKA, spray and pray).
  5. Coordinating with any sites which do express interest in posting your content.
  6. Finally getting the content posted somewhere.
  7. Praying the site where the content is posted doesn’t have some sort of SEO issue and is benefitting your site.
  8. Rinse and repeat until either burnout sets in (it happens quite quickly) or you die.
I’ve always hated this method of guest blogging. There are so many things wrong with it.

  • The success rate is abysmal. I don’t have any “official” numbers, but from the people I’ve spoken to, a good acceptance ratio for pitch to success is usually way less than .01 percent. This means you must send a whole lot of emails to a whole lot of sites just to get one piece published. And then, there’s no guarantee any content published is going to move the needle from an SEO perspective. That’s a whole lot of work for little gain.
  • It’s difficult to distinguish the line between spam and legitimate pitching. Back in another life, I used to be in traditional public relations. We would commonly pitch site owners and journalists our content. The difference then was twofold: There wasn’t as much competition so it was easier to get attention for our efforts and we weren’t pitching for any search engine gain. We were trying to establish thought leadership or put our client’s point of view out in front of the public.
  • This type of guest blogging is a form of “digital sharecropping.” By putting your content on someone else’s site, you are literally building your brand on someone else’s land. You don’t have control over what happens once they post your content. They could change it, they could neuter it. And if they get mad at you, they could alter it to make you look bad. Digital sharecropping to some extent may be necessary on today’s web — but not in this case. You don’t have to build your guest posting empire on someone else’s property.
Turning Guest Blogging on Its Head
In a nutshell, the mechanics of this technique are simple to understand. Here are the steps:

  1. Identify industry influencers who communicate well. They don’t necessarily need to have a great website for SEO (this helps, but not a requirement), but they should have a decent following and their following ideally will have websites of their own. If the industry influencers are active on social media, all the better.
  2. Approach the industry influencer inviting them to write on your property. You could invite them to write on your blog, contribute to a white paper, write something for your newsletter — wherever you want to create attention and generate links.
  3. Publish the influencer’s content on your site and promote it to all your relevant audiences. It’s important to highlight how you will be promoting the industry influencer’s content to your audience in the pitch stage. This is a strong benefit for them. Also, the better visibility you have as a brand, the better influencers you will be able to get to write for you.
  4. Provide influencers with easy ways to promote their content to their audiences. Offer to write tweets, Facebook posts, blog teasers, emails, etc. for them. The more prolific the influencer, the more valuable their time is. To get the maximum benefit from this strategy, it is imperative you make it easy for the influencer to promote their content to their audience. After all, the whole reason you’re soliciting the influencer’s content is to tap into their network for links and visibility.
Why Is This Form of Guest Blogging Effective?
This type of guest blogging works really well. Why?

People link to their own stuff. If you give them a platform, they will tell their friends and followers about it. They will do the work of building links for you.

People promote themselves, period. At the very least, you should expect a link from the influencer’s site — and in many cases, this alone can be worth the effort.

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Another reason this works: it’s clean. It’s not cheating in any way.

This form of guest blogging is hard to automate, so it’s pretty spam proof in Google’s eyes. Yes, I know it could be abused, but it’s much harder to abuse this than traditional guest posting where paying for articles posted on sites has become the norm.

As long as you aren’t paying for the person to contribute, this is totally legitimate in Google’s eyes. The links are naturally earned — exactly what Google wants. And the links are usually of a much higher quality than those you get from traditional guest posting.

Credit Where Credit Is Due
I’m not entirely sure where this guest posting philosophy came from. I know I’ve been approaching guest posting this way for at least three years.

Since I tend to take data from everything I read, and I read everything, the idea is most likely something I gleaned from either Roger or Gary. I urge you to follow both.

Source : https://www.searchenginejournal.com/turn-guest-blogging-on-its-head/202342/

Conclusion
As you can see, this guest blogging concept is simple. Unfortunately, the execution is a bit more difficult.

In fact, I would argue while this is one of the best ways to build links, it’s certainly not something that can be automated and it isn’t a “scalable” solution. But if you put the time in, it works. And it works well.

Happy guest blogging!
 

TuffRivers

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Great post, i recently pitched this to one of my clients, they were constantly worrying about being at the mercy of influencers, and i told them to start thinking about what value YOU can bring to them. They have a decent authority in the industry and should use their audience to help influencers build their brand and platform, its not always the other way around.
 

Testogainz

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this is great if you have an authority page. if not, then no one will want to guest post on your site...
thanks for the good idea any way
 

Knight Zombie

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As long as you aren’t paying for the person to contribute, this is totally legitimate in Google’s eyes. The links are naturally earned — exactly what Google wants. And the links are usually of a much higher quality than those you get from traditional guest posting

what about link exchange its worst kind of links but free
 

back2form

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what about link exchange its worst kind of links but free

You answered it already "worst kind of links"
If one who like to get worst links but free, go for link exchange.

It still works for churn & Burn sites!
 

Knight Zombie

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You answered it already "worst kind of links"
If one who like to get worst links but free, go for link exchange.

It still works for churn & Burn sites!


Hhahahahha Correct just wanted to tell others not to go for this kind of free links .....
 

akaGenius

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I feel saying guest posting yields less than 1% is definitely alot dependant on the technique and generally not true, I think with the right strategy you can get 10-20%, though for churn and burn I can understand this awful conversion rate
 
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Guest blogging benefits the site owner as well as guest blogger. If you are a guest blogger, you will get a backlink from the site where you publish your guest post. If you are thr owner of the site, by having a guest blogger write on your website you will have content and also new readers (because the guest blogger will send visitors to his article on your website. Guest blogging is good as long as you do not overdo it.
 

back2form

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I feel saying guest posting yields less than 1% is definitely alot dependant on the technique and generally not true, I think with the right strategy you can get 10-20%, though for churn and burn I can understand this awful conversion rate

What do you Mean aka ?
 

akaGenius

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What do you Mean aka ?

just you wrote a good success rate is less than 0.01 percent, which is wrong quite wrong in my experience, well maybe complete spamming people with no thought but with some solid techique you can get ten fold what you suggested
 

zecret

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I think It is hard to guarantee that the link from their followers will come to you.
 

Builder Dave

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Seems like there is always a piece of advice that's going to remain valid with this type of things - do it as naturally as possible and do it with the same level of attention and care that you would us if you were not doing it just for the backlink.
 

back2form

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just you wrote a good success rate is less than 0.01 percent, which is wrong quite wrong in my experience, well maybe complete spamming people with no thought but with some solid techique you can get ten fold what you suggested

Sorry Again, What you Mean aka ? I don't understand what you're saying!
Maybe Leave it better!
 
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