I was doing some research within my niche but in different cities to check out some of their strategies and i came across a company who is ranking #1 all over google for high competition keywords. This is what i see in Ahrefs about his site: 2.26K live back links 343 Live Referring domains URL Rating: 42 Domain Rating: 44 Not to shabby but some of his competitors had way better metrics! Before we start commenting about PBN's and etc check this out. What i also found strange was he had a total of 65 301 redirects to his domain! All of these 301's were domains from his exact same niche. What are your ideas on this? From my knowledge 301 redirects are a thing in the past and are extremely harmful to your SEO campaign. I also looked at his back link strategy and noticed there was no tiered link building going on. On page SEO was good and he might have PBN's. Still interesting that he has 65 301's pointing directly to his domain.