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301 Redirect --- Google SERP question!

Discussion in 'White Hat SEO' started by SpeedDemon, May 10, 2010.

  1. SpeedDemon

    SpeedDemon Regular Member

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    Ok... so i have a domain let's say for example www.first.com and I want this to be my main site

    I want to register another domain called www.second.com

    this second domain has keywords in it that I want to rank high for... the keyword gets alot of hits but the domain is not registered for that keyword

    I want to take this second domain that has a useful keyword ... and I want to redirect it to my main website

    Will this work SEO wise?

    Will google us my main websites information to rank the webpage ?

    I just want any information you can give me regarding this strategy of ranking high for a keyword by registering a domain under that keyword and redirecting it to another website for the benefits...

    has anyone done this?
     
  2. SpeedDemon

    SpeedDemon Regular Member

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    anyone? :/
     
  3. rannybo

    rannybo Junior Member

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    Never done it but if you're redirecting then how is Google going to be able to keep ranking the old domain for the keyword you want on your new domain if your old domain no longer has content...If that makes sense.
     
  4. enes9

    enes9 Registered Member

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    • Thanks Thanks x 1
  5. oldscribe

    oldscribe Newbie

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    enes9,

    if the 301 is used ... will the bls from the domain 2 show up on domain 1 if a link search is done??

    thanks
    os
     
  6. hardinflash

    hardinflash Regular Member

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    I'm confused on what you want to do, you simply want to register a domain for a particular keyword in hopes that it will show up in the search results and at the same time simply have it as a redirect?

    If that's what you want then it's not going to do what you want it to. You would be better off creating a new page on the website you already have that is optimized for that keyword.

    The only way you're going to get listed in the serps and be able to redirect is if you are cloaking and that still means you're going to have to work and then even after that you have a chance of having that domain completely deindexed if one of your competitors finds it and reports it and then you may even have a chance of having your money site deindexed.

    For what you want I would simply create a page on my website that is optimized for that keyword and just perform SEO on it and eventually you should be able to rank for the keyword you're going for, maybe even faster than with that new domain.

    If you have any doubts simply look at Amazon.com, how many times do you see their urls pop up in search results that don't have the word amazon in them.

    Just my thoughts on it anyways.
     
  7. MisterGemini

    MisterGemini Senior Member

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    Sounds like you want either one of two things:

    1. Cloaking the second domain and redirecting all traffic to the primary domain.

    2. Registering the second domain and building links to it so that it ranks for that keyword just within the domain, and 301 it directly to the primary domain.

    What you don't get in the 301 is the anchor text passing to the primary domain. Therefore, it might not be ideal.

    Besides all this, registering another domain just to hit the keyword is 2009. Create a category within your primary site and content and optimize it then build themed links to that section, you will rank better than you ever will with a gimp second domain.
     
  8. oldscribe

    oldscribe Newbie

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    I want to use my domain with good links but no use at the moment to pass on PR ect to my friends site ... until he get his own site well established.

    But when i need my domain back ... do not want it damaged .... his site is aged but not high ranking .. mine is not being used but has the BLs he can use.

    Seems a good marriage.

    thank you for your answers.
    thanks,
     
  9. GreyWolf

    GreyWolf Executive VIP Jr. VIP

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    That's not entirely true regarding a 301 not passing anchor text. There is no consensus on the matter within the SEO community. There is evidence pointing both directions as far as whether a 301 still passes anchor text. It seems mostly related to how the 301 is being implemented, and to what purpose.

    • For Example:

      When it seems like a bait and switch.
    • If you redirect an old page url to a new page and the new page has no related content to the old page and none of the targeted keywords in the content anchor text won't continue to pass.
    • If your new page url has the same page, very similar page, or related page with the same keywords then it seems that the anchor text does get passed.

      When it seems like a link acquisition strategy.
    • If you do 301 redirect from 10 different domains all to the same domain it seems that the anchor text is not passed, or it is minimized to some extent.
    • If you do a redirect from a single domain there is much more chance that the anchor text will pass. (as long as it doesn't seem like bait and switch)
    Google has a mind-boggling amount of data to sift through, and they have an amazing amount of talent available to make the algorithms capable of multiple decisions regarding redirects. There are many absolutely legitimate uses for a 301 and it would be unlikely for google to make a blanket rule such as never passing anchor text with a 301 redirect. Especially when they themselves recommend its usage for legitimate purposes.


    Having said all that, the following is still the best advice on the matter the OP is asking about.
    I think that if you register a second domain, immediately redirect it to the primary domain and then start a backlinking campaign for the second domain in order to get keyword advantage because of the keyword in second domain name won't have the effect you're looking for. I doubt that having a keyword domain name will have the same benefit in this case as it would had your primary domain had the keyword in it. In the situation your describing the main value in a keyword domain name is mostly in the fact that whenever you use the actual domain name as your anchor it still carries some keyword weight, you can accomplish the same thing by just using the keyword in the anchor and point straight to your primary domain. As MisterGemini has suggested you will probably get more "bang for your buck" by doing it that way.

    The only reason I would suggest getting additional domains to redirect to your primary domain is for actual site promotion rather than seo. It might be beneficial in some situations to use a memorable domain name in an advertising campaign. For instance if you have a website such as reallyfamousfitnessguru .com it might be worthwhile to also have a 301 from getreallyrippedfast .com and advertise that url on social networking sites. All the links you build would be done for actual site promotion, not seo. Although the links could possibly help index the primary site anyway, this would simply be because of the links passing through the 301 and not because of the actual second domain name.

    It can also be helpful if you want to secure similar domain names to keep competitors from getting them, but in that case you'll either do a 301 and forget or else put content on both domains and interlink them as if a single domain. For most people it's not worth bothering with, but in some circumstances it can be worthwhile.


    edit - I thought of another reason you might want to get the additional domain if it's a good enough name.

    Rather than just setting it up as a redirected domain, you could use it as a link silo for your primary domain. Get the second domain, get it hosted, build a content rich site related to your primary domain, build standard backlinks and some type of linkwheel type structured backlinking to the new domain to get it ranked and indexed well, backlink from the new site to the primary site. That should give you much more benefit than just using it to do a 301 redirect.
     
    Last edited: Jun 21, 2010
  10. MisterGemini

    MisterGemini Senior Member

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    My mistake.. you're right on this. I was speaking out of old data. For proof you can check this out:

    http://www.thegooglecache.com/white-hat-seo/301-redirects-can-pass-anchor-text/

    I also picked this up:

    Does anchor text carry through 301 redirects? Will there be penalty for the sites that do this as their sole way of Link Building ?

    • Matt says typically Anchor text does flow through a 301 redirect. But they don?t promise that always happen. So it wont carry through all 301 direct. Google have the right to flow according to the trust of the redirect.
    • If your sole method of Link Building is 301 redirects ? Then you are in trouble. Google logs all links and redirects that they see.
    So that's that. Thanks for the call out on this point Grey.