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301 Redirect - A Completed Case Study

Discussion in 'Link Building' started by Poppa Rotzee, May 11, 2011.

  1. Poppa Rotzee

    Poppa Rotzee Power Member Premium Member

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    A 301 Case Study

    After the last email a ton of people asked for more detail on 301s, how they work, why they work, etc. I don't want to get in the training game, but I'm more than happy to share what we've seen. And what better way than with a real world example using a current client. I'm giving you step by step instructions for doing this yourself. If you already know how, just skim over the details and enjoy the screenshots.

    Recap
    When working with clients you lose a bit of control. You do the work to rank them, but they have the option of not paying you. Unlike the power company, you can't just turn off their web site ranking - unless you use a 301 redirect. In this example I build a page on a site I control and I link to that page with my target keyword. When the time is right I change that URL to a 301 redirect that points to my client. After a day or three your client will rank for the term. And as you saw in the last newsletter, if they don't pay I turn off the 301 their site drops like a rock.

    Step 1 - Build Links
    First we create a placeholder page on a domain we control. This page is empty except for a couple of sentences containing our keyword(s). The page can be used to rank any number of keywords but using more than one page gives you the ability to control redirects individually later. You can point this page (build a 301) directly to the target site before you build links or after - it really doesn't matter. In this example we do the redirect after we build links. Notice below our static page ranking at #2 after building the links.

    [​IMG]


    Step 2 - Implement the Redirect
    We now take our static page and (via cpanel or http directive or whatever approach you want) do a 301 redirect to the client site. We'll re-ping the URL and whatever backlinks we've kept track of using Linklicious. This is key as it tells Google to update the pointer of the 301 from the old page to the new one. It took two days for one term to show up and about a week for the second term to follow on. Everything was done the same for both terms all along the way. Google just isn't always completely predictable. In this screenshot below the client's term shows up on the first page along with our old redirect page. If clicked, the redirect leads to the client's site.


    [​IMG]

    Step 3 - Watch the Site Rank
    Over the next few days the client page moves up while other page drops. And of course we end with just the client site ranking. In the example below you can see the client replacing the 301s location. Often you'll find the client's site ranking better than the 301 site because it has the domain's inherent strength. In this case that didn't happen.


    [​IMG]

    Ranking Progression and Links Built
    All three terms danced a bit differently on their way up. As many of you know, there is no great way to predict how a term will dance. Here is the chart for the harder word as it went from 'not in the top 250' to ~15, down, and gradually back up and knocking on page 1.

    [​IMG]

    With all of our work we fully track links built to do a better job of deducing what works and what doesn't. (And of course to test out the effect of using our OneHourBacklinks.com comment links!) You can see two of the three terms started outside of the top 250 and have gradually moved up over time. You can see the links that built in the chart below.

    [​IMG]

    Other Takeaways
    All three terms danced differently. Don't expect your terms to follow the same progression, even if you are link building evenly.
    No feeder sites were used - only low quality links directly to the site. Higher competion KWs would need the usual array of parasites and pyramiding.
    This site has good PR and age, so it was safe to build links.
    So thereyago. A cool case study showing 301s from start to finish. The next case study I send will be on a new interior page of a web site for some local search terms. We've ranked it only using OneHourBacklinks.com blog comments.
     
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  2. bluhat

    bluhat Jr. VIP Jr. VIP Marketplace seller Premium Member

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    Wow !! great information is here. Thanks brother. I really happy for getting this valuable information.
     
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  3. Resultz

    Resultz Newbie

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    Great information!

    (And Im glad that other thing got figured out :)
     
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    Last edited: May 15, 2011
  4. Extropy

    Extropy Jr. VIP Jr. VIP

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    Yeah - just remember to test, test, and test some more. Don't believe everything you read on here until you test it for yourself. You'll learn a lot and then have a leg up on the competition...
     
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  5. SEO Controller

    SEO Controller Jr. VIP Jr. VIP Premium Member

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    Thanks man, that's a really great guide and you've given a very clear explanation. So I have a question, how many of you guys actually use this method?
     
  6. rever20

    rever20 Junior Member

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    Thanks for the post, was really interesting and gave me a few great ideas!
     
  7. theironlemming

    theironlemming Junior Member

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    Great case study! Love the idea of a 301 redirect to a clients site. The on / off switch is definitely something good to have access to.. especially if you have them setup on recurring billing.
     
  8. carlito

    carlito BANNED BANNED

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    I dont know if it has the same power to blast a 301 instead of creating direct links to the client site, but good method to keep under the hand for risky clients :)
     
  9. hacks

    hacks Regular Member

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    today i was searching for 301 redirect and . guess what i got.

    thanks for In-dept coverage of the subject.

    thanks and Rep given for the sharing.

    Keep the good work.
     
  10. tzim_t

    tzim_t Registered Member

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    thanks man really good info for 301s
     
  11. netkam

    netkam Junior Member

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    Hi !
    Great post HKSEO Rotzee. Do you try buying 5-10 new domains spam all this domains with target keywords and then 301 (even they are not in top 10) sites to client domain ?
    I know that I can test this and I will but any experiences in this method ?

    Second question:
    After 301 redirection should I still build links to old domain ?
    Thank You
     
  12. jb007uk

    jb007uk Regular Member

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    Yes great post.

    How about going through a 302 redirect

    Thanks - J
     
  13. GedgeDS

    GedgeDS Registered Member

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    Nice post, saved for reference.
     
  14. carlito

    carlito BANNED BANNED

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    Buying kw rich domains and directly 301 them to the cient site is useless since those domains are not indexed and benefit from some good backlinks.
     
  15. CPAHit

    CPAHit Junior Member

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    Wow great information, I was looking around for 301 guide and found this real case study :)

    I hope you can help me with this. My plan is to get 5 .info domains and redirect them right away to my client's site using 301 php technique. Then I'll do all my links to these 5 .info and hopefully the BL juice will flow to my client's site.

    1. Do I really need 5 .info?
    2. Is my setup correct?
    3. Am I missing any steps before I start blasting the .info domains?

    Thank you again!
     
  16. str8thustler

    str8thustler Power Member

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    I have a question if you dont mind answering. Say im creating an authority site with over 100 keywords, how would I 301 all the links through a page on the 301 site to my main page? I guess I'm kind of stuck on what to put on the domain I am redirecting to my money site. I understand if it was one keyword but what about multiple keywords?
     
  17. carlito

    carlito BANNED BANNED

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    1. one .info is enough if you want to control your client's SEO 2. yes 3. no
     
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  18. Benyamin

    Benyamin Registered Member

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    What if you are done doing business with your client. You will still be the one paying for the .info site. Yes, for a few .info it's no problem but in the long run you will end up with bills for a project that you have already completed.

    How would one solve that?
     
  19. CPAHit

    CPAHit Junior Member

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    You may add subdomains to the .info and do campaigns for other clients. This is how I am looking at, get 1 .info and add subdomains as I get each project. The main www.domain.info will be an autoblog. Correct me if I'm wrong pls. Cheers!
     
  20. jason2009

    jason2009 Senior Member

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    Hey bro,thanks for your case study.I have a question.Can i use one domain for redirect all of my client or use different website to different client ?