301 => Rank loss?

Kelsen · Jan 10, 2014

Hello guys, i have an important question and i hope you guys can help me.

I have a webshop on domain X.
It ranks and runs very good. Lots of sales..blablab. However, the design is very basic and there is not a lot of room in changing the layout.
So now I have domain Y. New Woocommerce webshop, which contains all the products of domain X, within a new platform.

To the point: How do I get my visitors of domain X to domain Y?
What do you suggest?Iwas thinking about a redirect of domain X to domain Y. But will this result in a total rank loss?

Summary of above;
-Domain X: 1 year old webshop, very good ranking, cheap layout, can't upgrade because of system limitation)
-Domain Y: Page 2 ranking (without SEO or backlinking, I want to receive all the visitors of domain X here)
Thanks

validseo · Jan 10, 2014

301 redirects count as a layer of linking... you could lose a point of PR if you are close to the boundary. The best practice is to never change your url structure and to use it consistently between linking and canonicals. ... but change happens and 301 is the only tool you have to not lose everything... so use it if you have to but expect to take a minor hit in doing so.

seocrab · Jan 10, 2014

if you can't upgrade domain x, how will you be able to 301 it? if you can, a straight 301 redirect to domain y should bring you the traffic you need while domain y increases in rank.

bizzmill · Jan 10, 2014

I'd suggest putting some effort in ranking Domain Y to page 1 ranking then redirect domain X to domain Y

PandaDomo · Jan 10, 2014

If Domain X is already converting well with solid rankings, why bother changing the layout?

krswlr · Jan 10, 2014

Like Validseo said - 301 redirections seems to be only solution. If you could somehow keep your present website's structure and upgrade it's engine, than it would be a much better solution though.

IamNRE · Jan 10, 2014

I think java redirect wont affect your ranking.

samiejg · Jan 10, 2014

Couldn't you just point domain X over to whatever new server that has the new layout? (via nameserver / A record update?)

If you've already have domain Y indexed, then you could just 301 redirect Y to go to X instead. If anything I would think that would help SEO for X and you don't have to change anything on X aside from the layout and server that it's hosted on. Assuming that all the pages still exist too.

samiejg · Jan 10, 2014

IamNRE said:
I think java redirect wont affect your ranking.

Do you mean Javascript?

But yes it's not going to matter what language he is using as long as it's still a 301 redirect.

But from what I understand, 301 redirect on domain X to domain Y means X is eventually going to get de-listed. But then domain Y should be getting all of it's link juice and SEO attributes for the most part. Probably won't happen overnight though.

subster · Jan 10, 2014

if its running, dont change. simple as that. amazon for example knows about its ugly design, but they skipped their planned relaunch because it was running too well and they wont risk it.

SEO Most Wanted · Jan 10, 2014

If The Domain X Is Running With Good Pace & Everything Is Fine Then Why To Redirect It Or Change Its Layout.
Keep The Kettle Going The Same..

Hubba · Jan 10, 2014

If the url structure of site Y is identical to X go for a straight domain 301 (not url by url). After you do the redirect I would copy all the content, meta info., etc. to site Y. You may experience a temporary bouncing in rankings for a couple weeks, but in the end site Y should rank the same, plus or minus a couple spots.

veheme · Jan 10, 2014

If you're experienced in this niche, can handle competition pretty well (and easily outrank them), why not dominate the SERPS by having Domain X in #1 and Domain Y in #2?

You get most of the traffic plus have two different sites having two different layouts = win win win.

termi · Jan 11, 2014

If booth of them are ranked I think it is good idea to keep booth shops I'm pretty sure you will get more money from two domains. As fan fact once in my country one company have 7 of 10 spots for air tickets (yes it is hard like hell phrase)

Kelsen · Jan 11, 2014

Here is an update:

I THOUGHT both of them ranked. Looks like domain Y lost all its rank.
Will try to get it back up. It doesnt have a single backlink or so.

It should be possible to make identical URL'S for domain X and Y

There is NO way i can stick to the system / layout of domain X for B2B purposes.
My competitors have much better designs.

Kelsen · Jan 11, 2014

veheme said:
If you're experienced in this niche, can handle competition pretty well (and easily outrank them), why not dominate the SERPS by having Domain X in #1 and Domain Y in #2?

You get most of the traffic plus have two different sites having two different layouts = win win win.

Domain X is on a BE domain.
Domain Y on EU. For different reasons I prefer to use the BE domain name.

Kelsen · Jan 12, 2014

Can anyone explain the Javascript redirect?

I want to thank you all for your answers but
1. Keeping domain X with current layout is NOT an option
2. Domain Y is temporary. I really need to use domain X.

Possibilities according to me:
A. Delete content from Domain X and use the new content from domain Y on domain X, will try to use identical structure. Ranks will be probably lost so time for new SEO, linkbuilding..
B. Redirect from domain X to domain Y. But i'm pretty sure that this will result in a rank loss of domain X so after a while there is nothing to redirect, OR AM I WRONG? Please someone confirm this point for me.

This is very important for me.
If anyone here is willing to help me out with a solution that WORKS, i'm willing to pay 30 USD.

Thanks

Kelsen · Jan 12, 2014

Someone sent me this. Trying to understand if it's usefull for me..
http://www.seochat.com/c/a/google-o...le-webmaster-tools-feature-update-and-review/

tony_d · Jan 12, 2014

As plenty have already told you - a 301 redirect will send visitors to the new site, and you'll rank the new site in place of the old one...

Hubba · Jan 13, 2014

Kelsen said:
Can anyone explain the Javascript redirect?

I want to thank you all for your answers but
1. Keeping domain X with current layout is NOT an option
2. Domain Y is temporary. I really need to use domain X.

Possibilities according to me:
A. Delete content from Domain X and use the new content from domain Y on domain X, will try to use identical structure. Ranks will be probably lost so time for new SEO, linkbuilding..
B. Redirect from domain X to domain Y. But i'm pretty sure that this will result in a rank loss of domain X so after a while there is nothing to redirect, OR AM I WRONG? Please someone confirm this point for me.

This is very important for me.
If anyone here is willing to help me out with a solution that WORKS, i'm willing to pay 30 USD.

Thanks

Changing the content may affect your rankings. If you used the same content and site structure on Y as X and redirect X to Y, X will continue to rank (visitors click and go to Y) until G starts honoring the 301. There will probably be a brief period where on some data centers you'll see X and others Y, and you may see neither, but eventually Y will rank.

You should use .htaccess for your 301.

301 => Rank loss?

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