301-ing out of Penguin (My Experience)

jakeruston

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Hi,

So in February/March one by one my sites started getting the unnatural links message until literally every single one had gotten the message. The rankings fell, all of them just by a few pages though. I thought I could build some higher quality backlinks to try and get out of it so I began doing that. Then the Penguin update came in and all of my rankings were completely wiped out, I didn't rank anywhere at all for anything. $300/day income destroyed.

All of my sites were EMDs and had a huge amount of backlinks, I think cleaning up the link profiles would have been an incredibly tough job so I decided to look into other ideas. All of my sites were in different parts of the same niche so I decided that it might be a good idea to build one big authority site. All of my EMDs did already have 100 - 200 pages of unique hand-written content on them each already, though.

I had a domain name lying around that I could use so I immediately started moving all of my sites into 1 domain name. The sites were split up by subdirectories. One by one I moved all of the content to the new subdirectory on the authority domain and then 301-ed the old domain to the subdirectory on the new site. I had around 10 sites so did this for all of them.

I also took a look through all of the articles on my site and their keyword densities and tried to rewrite some of them. Some articles had keyword density of 2% - 3% so I tried making it more natural, now they're all around 0.5%.

After all of the 301 redirects were in place, I simply waited. I did no link building at all, I just waited to see what happened. Within a few days more and more pages got indexed on the new site and rankings started coming back. As of right now, I'm now ranking rather well considering I'm no longer using an EMD. Some of my tougher keywords are slightly lower than they were but my rankings for smaller keywords have definitely gone up. I've gone back to making money again.

I saw on this forum that people have been saying that the penalty will pass through the 301 redirect. It's been around 9 - 10 days since redirects were put in place and there has been no penalty passed to the new one as of yet, although of course this is still really early days. If a penalty does pass I'll be sure to update this thread with my findings.

I just thought I'd give my experience on how I've been trying to get out of penguin. I think if your link profile is really bad like mine was then the best way of getting out of Penguin is to start from a new domain. We'll see how this turns out.

Jake
 
Did you doing any redesigning or just move everything over.
 
Like you said its still early but this makes SEO easier. All your manual HQ backlinks can go to your site and your bulk link building is hidden behind a few aged 301s
 
Can somebody give me a step by step for how to do this exactly. Penguin is about to fuck my life up right now, gonna have to fire some employees if i can't get this fixed. I was just gonna start from scratch with new sites and try some new strategies that seem to be working for some but who knows how long they will work for.

About the re-direct, if this works, but you get penalized in 30 days, can you simply do this strategy again to another new domain, and over and over??

Maybe i'm not understanding the theory here. You copy the content from one domain to another, make same link structure on new site as old, redirect all old links to all new links....Maybe i'm not understanding how redirecting penalized pages that arent ranking will now rank on a new domain. I just don't understand the theory maybe.
 
Well the examples i saw got penalized after 1 week. Probably around 2 weeks.

Though you did something different here. Redirecting to subdomains and many domains. Lets see what will happen.
 
Just curious if you had an update? Still going strong?
 
Just curious if you had an update? Still going strong?

Some keywords have gone up a few positions and others down slightly but no big changes. I'd say it's still going strong, tomorrow will be the 14th day.
 
From my experience, this only work for a little while, after you are left with 2 tanked domains. Not worth it imo, just try to fix your current site.
 
Useful information, thanks jakeruston.
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Please keep us updated....

I'm actually seeing a lot of new domains ranking on page one with nothing but 301 redirects. These aren't smaller niches either, but huge keywords that kill it. Some of the domains have kept the ranking, while others fell off of the map.

I'd love to hear if this is a long term solution. Although, I think this should be a last resort for most people.
 
10 301's! Did this before for single sites but never ten. Your authority domain might make it as there are a diverse amount of links going around. What sort of backlinking did you do for the original sites?
 
10 301's! Did this before for single sites but never ten. Your authority domain might make it as there are a diverse amount of links going around. What sort of backlinking did you do for the original sites?

The sites that I referred to in my last post have upwards of 80+ 301's!
 
Penalties will never pass , Google will never leave that gate open , think this way If I am on NO2 all I have to do is buy a domain with penalty and 301 it to NO1 and its all done . AND anyone else can do the same to me .

Negative SEO may be possible with blasts and lot of bad back linking but wont happen that easy .
 
Penalties will never pass , Google will never leave that gate open , think this way If I am on NO2 all I have to do is buy a domain with penalty and 301 it to NO1 and its all done . AND anyone else can do the same to me .

Negative SEO may be possible with blasts and lot of bad back linking but wont happen that easy .

Exactly what I thought ! However, on the contrary, if it is that easy to trick google penguin that I just have to buy a new domain and just 301 the penalized site to the new one and bam ! I got my old position back ! And I read somewhere that Google has employees with Ph.D more than any other company in earth..lol. Jokes apart, waiting for more case-studies on larger scales with lots of penalized sites. I have also tested a new strategy on 2 penalized sites of my old client - it involves scrapebox blast (you heard right, SB with some tweaks!) and other stuff and result is amazing so far - still it's too early, but 9 days passed and ranking looks stable with minimal dance.
 
Sorry for the delay in responding guys.

Somewhere between the 14th and the 15th day of the redirects being put in, the penalties DID pass through to all of the directories on my site. My site had the following redirect structure:

www.site1.com --> www.authoritysite.com/site1
www.site2.com --> www.authoritysite.com/site2
etc...

All of the inner directories fell rather drastically to where I was after the penguin update, which is not in the top 1000 for the majority of keywords.

For this reason, I believe that 301-ing your way out of Penguin is much more difficult than I originally thought. It looks like the best solution is to build high quality links and get a much more varied link profile.

I've started building links to the new site and my rankings are already slowly increasing again. The types of links I've been building are Web 2.0 links (unique content only, written by myself), blog commenting (manual commenting on unspammed related PR pages, couple of paragraphs long for each comment) as well as buying some blogposts (on related sites with PR, not spammed and with unique content written by myself).

These methods involve a lot of manual work but it does seem to be helping. I was originally ranking #5 for a keyword, then I recently fell back to not in top 1000 again and now I'm back at #30.

The anchor texts I'm currently building links for are "AuthoritySite.com" and "Www.AuthoritySite.com" too, to try and vary the anchor text. This seems to be working well.

I'd recommend that other people with the same kind of penalty take the same approach - 301 to a new domain and then build high quality links to it.
 
Thank you for sharing. Hear there are penguin 1.1, maybe you new new domain been hit by the new penguin
 
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