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301 and ranking power loss

Discussion in 'Domain Names & Parking' started by serialent, Sep 13, 2017.

  1. serialent

    serialent Registered Member

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    I am looking at a domain that has a wayback machine history of being 301'd to another site. Neither site have been spammed but they don't look like the same company. However I have read that doing a 301 will permanently move the strength and penalties of the old domain to the new, redirected, domain.

    Question: does the old domain still have the same ranking power it did before the 301 or does it flow back to the old domain since the 301 has been revoked?
     
  2. Unreliable Witness

    Unreliable Witness Regular Member

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    You need to understand what a 301 does.

    A 301 is a message that a page has moved permanently.

    Common suspicion (because no-one outside of Google knows for sure) is that Google looks to see whether the page at the new URL is the "same" as the page at the old URL and if it is, treats it the same. Who knows what the same means to Google, but I personally think it is "on-topic". A page that has links from pet food blogs with pet food money keywords as anchor text isn't going to be classed the same as a page about cars.

    I would guess that the probability of being flagged is less if anchor text is predominantly brand and URL. That is because there are less strong signals about the topic of the redirected URL.

    In other words, after a check, it recognises that links to the old URL should be pointed to the new URL.

    There are penalties and there are algorithmic filters. The former is a refusal by Google to return your site in results because it thinks you have broken its terms of service. The latter is not ranking you as highly as it might because your page looks of a lower quality than it otherwise might be.

    If the old URL has a poor anchor profile, the new URL will pick up that same profile, plus whatever profile it already has. It might be OK, it might not be. A good profile on an old URL combined with a bad profile on the new URL before redirect might create a poor profile on the combined URL.

    So it isn't that 301s transfer algorithmic filters, it is that if you transfer a particularly poor URL profile to another, it still will be poor. That might be because there are too many money keywords in the anchor text, or because the links come from a poor neighbourhood.
     
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  3. serialent

    serialent Registered Member

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    Thanks for your reply, lots of informaiton there.

    I am familiar with the concept of 301 and how they operate. I am not looking to 301 this new domain to my money site, I am looking to make a PBN site on the domain (because it is a good domain with many RD, clean link profile etc). However, the domain previously to being dropped had a 301 direct to another site. So my question is, since 301 is a permanent move, will the domain that I want to purchase look like a fresh start in google's eyes since it was previously 301'ed and then dropped?
     
  4. priyashinde

    priyashinde Registered Member

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    suggest put same thread in white hat seo forum
     
  5. Unreliable Witness

    Unreliable Witness Regular Member

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    Simple answer is that I don't know how Google will look at it.

    If you want to play it safe, don't 301 redirect it, but instead build a site on it and link to your target site. That should transfer most of the power with less risk. It also gives you the advantage of being able to control the anchor text.
     
  6. JWQQQ

    JWQQQ Junior Member

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    I've rebuilt sites like this as PBNs and yes, they can deliver good value. Also seen people who forgot about their 301d domains and let them expire fall in the SERPS. A 301 is only permanent for as long as Google can see the 301 is live.
     
  7. serialent

    serialent Registered Member

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    Yeah that does make sense thanks. The only reason i was worried is because it seems the penalties will stick (in google's eyes) even if the 301 goes away so it would stand to reason that the power would have also stuck but what youre saying makes sense.