301 and its effects

Hi,

can a 301 redirect of a SINGLE URL can be harmful for the rankings of the other kws/urls on this site?

Thanks!

bump!

bump no 2

Parasitus84,

Great question here. It would depend on what you are redirecting from. The 301 is code for a permenant redirect so any authority (and penalties) are passed on to the URL being redirected to. So in essence if you are redirecting a "dirty" URL to one that is "clean", then it could be harmful. All those things being equal though, no it shouldn't be harmful.

You also want to promote a good user experience. If you are redirecting a URL who's content and rich snippet in search has nothing to do with the new URL, then it could be harmful from a user standpoint. So someone would land on a page that they were not expecting and may leave.

In general they are not harmful if used correctly.

Here is more info on them,

http://support.google.com/webmasters/bin/answer.py?hl=en&answer=93633

Hope that answers your question,

Shawn

parasitus84 said:

Hi,

can a 301 redirect of a SINGLE URL can be harmful for the rankings of the other kws/urls on this site?

Thanks!

Click to expand...

It completely depends upon what you are redirecting.. If you are redirecting a healthy URL then nothing to bother with it