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3000 Email Subscribers and unsure what to write

Discussion in 'Copywriting & Sales Persuasion' started by blackhorse31, Dec 31, 2016.

  1. blackhorse31

    blackhorse31 Newbie

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    Hi guys, I have built my email list of 3000 subscribers over the past 2 years and the only problem I'm facing is how to write engaging followup emails to send my subscribers.

    I am in the bodybuilding niche and i'm giving away a free downloadable exercise posters in exchange for email subscribers but I've always struggled with providing content to my list even though my site is 3 years old and has over 200 blog posts.

    I have already added 25 emails to my 'follow up series', just giving tips on what to eat, how to build muscle and lose weight (And sending them my latest blog posts). Honestly, I haven't added an email to my followup series in months or sent out a broadcast and i'm paying aweber $49 each month.

    The issue I'm facing is how to construct emails in a way so I don't run out of adding new emails to my follow up series.

    I also want to make some money like throwing in the odd offer (my own product or affiliate product).

    I have made a bit of money promoting other products through my email list but not a lot. And the last thing I want to do is spam my subscribers with affiliate offers. I just want to give tons of Free value that will benefit my list.

    I have already subscribed to other websites that are related to my niche to see what they are sending their subscribers but they're emails are nothing like what I'd like my subscribers to receive.

    I am just confused and I'm thinking about hiring an email marketing expert to help me with this? Or is there a email marketing program that you can recommend to me (paid or free)?

    Or maybe I am just overthinking and should just compile a bunch of emails on fitness that are helpful to my audience?

    I definitely need some guidance with this.... [​IMG]
     
    Last edited: Dec 31, 2016
  2. BigLeague

    BigLeague Newbie

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    Write in a way that plays into your target demographic's interests. So if your email list loves cake, for example, give them the prospect of eating as much cake as they want if they follow some rules or guidelines and they will lose weight. Just write it in an interesting an genuine way.

    Writing the emails should be something you'd be able to do if you're doing this long term. Of course you can hire someone to get the ball rolling or bring in new ideas.
     
  3. Spintent

    Spintent Junior Member

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    It's the start that stops you. I believe you may be overthinking it. You have sat on these subscribers too long and if you wait too much longer to start sending them some regular email followups, then the emails will go stale and you'll only be making Aweber rich for absolutely nothing.

    Just be real with your subscribers and approach them naturally in your emails. Simply write like you would give advice to a friend. I'm sure you wouldn't be thinking of how to talk to you friends, family or acquaintances for years about what to say to them if they were interested in getting into bodybuiding. You'd probably just be blabbing off stuff yap yap yap left & right because you know this lol. So just do the same thing with your subscribers. You're the expert, they're not. You got this!
     
  4. Gofobu

    Gofobu Jr. VIP Jr. VIP

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    Occupation:
    Internet Marketer
    Here's a shortcut: Go to the top marketers in your industry, and subscribe to their newsletters. Than all you need to do is rewrite their stuff a bit and you're golden. A good starting point in your niche would be VInce DelMonte.
     
  5. blackbeans

    blackbeans Jr. VIP Jr. VIP

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    Occupation:
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    Have the list WRITE ITSELF by holding contests where list participants ask questions and provide testimonial stories

    Interview other bodybuilding bloggers (great way to build relationships for linkbuidling too) and post snippets of these in your email sequence and post the rest of the interview on your blog.