[FONT="] [/FONT] Pay Well For Initial Leads: While it?s great to have affiliates who truly believe in your product, regardless of how passionate they are about your company, you have to remember that most affiliates make part or all of their income from this type of marketing. As a result, if you want to get talented affiliates to spread the word about your company and its offerings, you need to pay well for initial leads. If you think you?re going to attract cream of the crop talent by paying $5 per lead, think again! The reason that a large percentage of successful affiliate programs pay at least $50 to $100 for initial leads is because this is the range that will attract the type of affiliates who will truly be an asset to your company. Support Your Affiliates: Although it sounds silly, many companies make the mistake of working against their affiliates. Your affiliates are working to bring your company new customers, so make sure you support them instead of forcing them to fight an uphill battle. Listen To Your Affiliates: Not only should you provide support, but you should listen and adapt to what your affiliates tell you. Because many affiliates are very savvy marketers, you can actually learn a lot by taking the time to listen to them!